Rebirth: From catering group to world’s richest man

When Lin Shen walked into the store, Zhao Ying pointed to a table of diners and said,”That’s the guy who was sneaking around in our store just now and kept looking into our back kitchen.”

Lin Shen followed the direction of Zhao Ying’s finger and looked happily. Well, it turns out that this so-called”secret agent” is Li Xinya.

It was Li Xinya who used to work at KFC, holding a digital watch and secretly learning other people’s fried chicken techniques.

That is, the Li Xinya who should have founded”Ronghua Chicken” by the end of this year according to historical trajectory.

Lin Shen walked forward and sat down opposite Li Xinya

“Brother, are you here? Lin Shen said.

Li Xinya looked up and saw Lin Shen, the expression on her face changed subtly, and then she lowered her voice and said,”Little brother, what a coincidence, we meet here again.””

“What a coincidence? this is my house. Lin Shen smiled and said

“ah? Is this your home?”Li Xinya lost his voice in surprise.

“To be precise, it’s my sister-in-law’s house. Lin Shen said.

Li Xinya looked at Lin Ji Xiao Chao’s kitchen, then at Lin Shen, and suddenly realized,”Did you study this fried chicken?”���

Li Xinya has always wanted to create a domestic fried chicken brand. To this end, he went to KFC to secretly learn how to fry chicken. During this period, he kept trying, but the finished product was always unsatisfactory. Later, he heard that a new small shop had appeared on Wenying Road, selling fried chicken that was comparable in taste and texture to KFC, so he wanted to learn the technology secretly.

It was just a coincidence that Zhao Ying happened to see it and reported it to Lin Shen.

“Well, I studied it. Lin Shen said.

Li Xinya looked embarrassed and said,”Hey, isn’t this a coincidence? Isn’t it?””

“What a coincidence, you are here to steal another lesson, right? Lin Shen complained.

Li Xinya was even more embarrassed.

“Let me ask you, you have been stealing from KFC for so long, to what extent have you researched it? Lin Shen asked.

Li Xinya thought for a while and said,”There are still many problems that have not been resolved.” For example, the fried chicken is too old, not tender enough, tastes bad, and doesn’t have much flavor.

Lin Shen said:”Where did you buy the chicken you used?”

Li Xinya said:”Just the meat and poultry market.”

Lin Shen shook his head and said,”Of course not. The ordinary chicken on the market is not suitable for making fried chicken.””

“Why?”Li Xinya was stunned for a moment.

“Because the Chinese people’s habit of eating chicken is to make soup or stir-fry, the old hen is the most popular chicken with delicious, firm and nutritious meat. This kind of chicken is mostly on the market, and fried chicken is more suitable for fried chicken. (Harmony) For more tender chicken, you should choose a more suitable chicken. Lin Shen said.

Li Xinya suddenly understood and nodded repeatedly.

“I also have a problem. The chicken I fried was not crispy enough on the outside and the taste was wrong.”Li Xinya said again

“What oil did you use? Lin Shen asked

“Just the rapeseed oil used to fry the fried dough sticks?”Li Xinya said

“Still not right. Lin Shen said

“So what oil should I use?”Li Xinya said studiously.

Lin Shen smiled slightly and said,”I can’t tell you this.”

It’s just that Li Xinya has been aroused by Lin Shen’s curiosity and insists on knowing.

He has already tried the fried chicken from Lin Ji Xiaochao, and it tastes better than KFC.

“Please tell me.”Li Xinya is almost crazy because of the fried chicken.”

“Tell you it’s okay, but you have to fuck me from now on. I have decided to create my own fried chicken brand to compete with KFC. Lin Shen said calmly.

Li Xinya was stunned, Lin Shen actually had the same idea as him.

Moreover, at present, it is obvious that Lin Shen is one step ahead of Li Xinya.

It should be several steps.

Li Xinya wants to create his own fried chicken brand It’s true, but he has no confidence in the success of this brand. He is just jealous when he sees KFC making money.

If he wants to create his own brand, he will have to face competition with KFC and Lin Shen, maybe in the future. There is also a McDonald’s.

Another point is that when Li Xinya came to Linji Xiaochao, he learned that the most popular barbecue items and crayfish in Shai City this summer are from Linji Xiaochao.

It was Lin Shen who did it.

In front of Lin Shen, Li Xinya felt like he was hit hard.

If Li Xinya established a brand, he might not be able to make a breakthrough, but if it was Lin Shen, this brand would definitely make a career.

The most important thing is that Li Xinya doesn’t like foreign brands becoming popular in China. What he wants is his own national brand that can defeat foreign brands.

“You think about it first, I’ll go upstairs and change my clothes.”After Lin Shen ran, he was covered in sweat. Seeing Li Xinya’s hesitation, he wanted to go upstairs and change clothes first.

Li Xinya struggled downstairs for half an hour, thinking about it again and again, and finally made up his mind to follow Lin Shen.

“I would like to join you.”At this moment, Li Xinya gave up the idea of creating his own brand.

“Very good, follow me, I won’t treat you badly. Lin Shen said

“By the way, what is the name of our fried chicken brand?”Li Xinya asked

“Do you have any good ideas? Lin Shen asked.

Li Xinya said excitedly:”I have thought about it myself. If I create my own brand, it will be called Ronghua Chicken.””

“No, your name is destined not to last long. Lin Shen said,”I plan to call him Wallace.””

Wallace, this is a fast food brand that was supposed to be founded in 2001. Although it sounds like a foreign brand, it was actually founded by two people from Longguo. Later, through the price parity strategy, the number of stores nationwide even exceeded KFC. Although The market share is still not as big as KFC, but it is still very powerful.

Lin Shen chose this name because he wanted to use Wallace in this life.���A domestic brand to completely surpass KFC

“Wallace, that sounds funky.”Li Xinya didn’t know what was going on. She just felt that the name sounded very powerful.

“In that case, come back next week and we’ll discuss the details. Lin Shen said

“good.”Li Xinya nodded and said

“Remember to come with your sincerity. Lin Shen reminded.