Rebirth: From catering group to world’s richest man

Lin Shen’s sudden idea made Zhao Youfang unable to react.

“this is okay too?”Zhao Youfang was a little stunned.

“Of course, and doesn’t the Spring Festival Gala have auditoriums? There is also a table in the front row of the auditorium. What if there were Master Kong purified water and iced black tea on it?”Lin Shenxun said seductively.

“This is very feasible, but there is no precedent for this.” Zhao Youfang said

“So, we’re going to talk.” Lin Shen said.

Today’s Spring Festival Gala is different from that of later generations. In later generations’ Spring Festival Gala, advertising has been placed everywhere. Every magic trick and sketch are full of advertisements. However, the current CCTV Spring Festival Gala is obviously still an unexplored virgin land. Of course

, the Spring Festival Gala has also been exploring advertising profit models. For example, the 8 o’clock time and the 12 o’clock time of the Spring Festival Gala have been sponsored by advertisers.

However, the sponsor has been Kang for a long time. Bass watches and Seagull watches, in this way, watch companies tell the time to people all over the country, unlike later, whether they are wine sellers or calcium supplement companies, they can tell the time for you.

At this time, the Spring Festival Gala is still restrained and subtle. Yes, the advertisement is not that blatant.

Lin Shen has chosen this time to develop this virgin land.

Zhao Youfang went to Yanjing to discuss the previous cooperation with CCTV. I have some contact with the CCTV advertising department.

“This is going to break precedent, so I’m afraid it won’t be easy to talk about.”Zhao Youfang said thoughtfully.

“It’s definitely not easy to talk about. Lin Shen nodded,”But you can find someone and tell her our ideas.””

“who?” Zhao Youfang asked

“A woman named Dai Xisong.” Lin Shen said.

Dai Xisong will be promoted to the director of CCTV’s advertising department next year, and officially launched the first CCTV advertising bidding meeting in 1994, launching the”Biard King”. This woman made CCTV’s annual advertising profit rise from 400 million yuan. To 4 billion yuan.

She should be the assistant to the station director now, but the order to be transferred to the director of the advertising department should have been issued. Based on her future thinking, she should be able to understand the huge benefits contained in this.

Zhao Youfang did not know about Dai Xisong. But there must be a reason why Lin Shen asked him to find this person.

But even so, Lin Shen knew that whether it could succeed or not depended on God’s will.

If the CCTV advertising department is willing to try this year, then go ahead. No.

Anyway, in two years, CCTV itself will become more and more unscrupulous.

“Okay, then I’ll try it. Zhao Youfang agreed,”I will leave for Yanjing tomorrow.””

The next day.

Zhao Youfang took a train to Yanjing, and followed Lin Shen’s instructions to make this bold attempt.

A few days later, the news about Zhao Youfang came back, and the CCTV advertising department expressed its support for Blue Whale. The group’s proposal was very interesting and they were discussing it. Zhao Youfang also met Dai Xisong, and it was Dai Xisong who was about to be transferred to the advertising department who made all this happen.

Moreover, Dai Xisong also urged Zhao Youfang to let him go. Lin Shen came to Yanjing to communicate with her in person, because Lin Shen’s proposal gave her a lot of inspiration. Lin Shen naturally didn’t have time to go to Yanjing, so he could only say that he couldn’t get away.

He was willing to go to Shai in person and interview Lin Shen.

Lin Shen was also drunk, but for the sake of Taibai Xianjiu and Master Kong’s advertisements, and because this person would be the director of the advertising department of CCTV in the future, Lin Shen still went with Dai Xi. Song made an appointment.

A few days later, Lin Shen met Dai Xisong at a restaurant near Fudan University.

Dai Xisong was in his early forties and very capable. She met Lin Shen and told everyone. Like everyone, his first reaction was surprise, especially since he already knew that Lin Shen was the person who created Master Kong, Wallace, HD Lao and Taibai Xianjiu.

“It’s incredible. I didn’t expect that the boss of Blue Whale Group mentioned by Mr. Zhao Youfang is still in college. I often eat at the HD restaurant in Yanjing. The food is really top-notch and eye-opening.”Dai Xisong said in surprise,”And many hot pot restaurants in Yanjing are trying to imitate HD Lao’s service, but they can’t get the point at all. It’s amazing that the pattern of HD fishing cannot be copied.”

“Sister Dai, thank you very much. In fact, the secret is not as complicated as you think. There is only one ultimate secret to chain restaurants, and that is standardization. Lin Shen said lightly.

Dai Xisong was thoughtful. She had no interest in catering, but she still felt that the word standardization seemed to inspire her work.

“Please take a trip, Sister Dai. Lin Shen said

“It’s not hard work. I listened to Mr. Zhao Youfang’s proposal to our advertising department. I think it is very novel and novel and worth trying. So I couldn’t help but want to meet the person who came up with this idea.”Dai Xisong said with a smile.

Lin Shen knew that Dai Xisong was transferred to the director of the advertising department because he must have wanted to achieve results. That’s why he eagerly wanted to see him. This is human nature.

Lin Shen proposed that during the Spring Festival Gala Product placement gave her a flash of inspiration

“I also heard Mr. Zhao Youfang mention that the commercials for Copico potato chips and Taibai Xianjiu broadcast on our station were both written by you, Boss Lin, which made me even more curious about this strategizing advertising genius..”Dai Xisong continued.

Lin Shen had a black streak on his head. Dai Xisong came up and gave Lin Shen three top hats in succession. He must dig out some value from Lin Shen.

Lin Shen smiled bitterly and said :”Sister Dai, you should speak frankly. Your flattery makes me uncomfortable. Dai

Xisong said with a smile:”Okay, then I will tell you directly. Boss Lin can also see that the main theme this year is market economy, including our CCTV, we are also trying to find ways to generate income. Next year, in my opinion, this theme will still not be the same.” Changes will occur. Boss Lin, do you think there are any ways to expand revenue in the advertising business of our TV station?”

“Sister Dai, what do you think of the CCTV advertisement’s effect? Lin Shen said.

Dai Xisong replied:”In my opinion, as long as the product passes, the effect will be there.””

“Sister Dai, you have underestimated the power of CCTV advertising. It’s not that you are effective, you are that the effect is too good. In my opinion, the first thing that CCTV’s advertising department should do away with is the traditional routine of handing in notes and building relationships. Lin Shen said.