Rebirth: From catering group to world’s richest man

In the next few days, Lin Shen became busy again, because there were still some things that he needed to deal with personally.

For example, when looking for a new alternative to frying oil, Linji Xiaochao has been using palm oil before, but it is still not the best choice. The best choice is shortening that is solid at room temperature. Lin Shen inquired for several days before finding shortening in a private food factory called Kanghui Food Factory in Shai.

This food factory produces and sells snacks such as fried biscuits, and the shortening is imported by the director of the food factory.

It happened that the food factory was in a bit of a slump recently, so it sold all the shortening to Lin Shen.

Then Lin Shen personally formulated Wallace’s strict management system to unify and standardize production. There are rules and regulations from procurement, production, and service, and they cannot be changed at will.

This was also the gold standard that Lin Shen in the previous life had to implement in Wallace after he understood the underlying reasons why Ronghua Chicken was ultimately defeated by KFC.

Because in the last life, the main reason why Ronghua Chicken went from being evenly matched to losing miserably to KFC was that there was no uniform standardized production of Ronghua Chicken, and the products sold to customers had inconsistent tastes.

Sometimes they were salty, sometimes bland, and some It’s old, sometimes it’s mushy, and sometimes it may be undercooked.

Different employees will fry it, and the taste will be different, because there is no standard, and the taste depends on the craftsmanship.

If a customer is dissatisfied even once out of ten times, the customer may be lost.

Including procurement and service, if it is not strict enough, the mood of employees will affect the service attitude.

Lin Shen formulated this management system to unify standards and avoid repeating the mistakes of Ronghua Chicken.

In addition, on Li Xinya’s recommendation, Lin Shen also went to other places. Because when Li Xinya was preparing to establish his own brand, he mainly studied the taste of fried chicken. He said that there is a very famous”Taifeng Roast Chicken” in Yanshi, and the taste is very popular.

After all, Lin Shen was not very satisfied with the flavors he studied.

I went to Yanshi and tasted it for myself. It was really delicious. I spent 50,000 yuan to buy the marinated chicken recipe from this roast chicken restaurant.

In this way, time passed little by little, and the two Wallace stores arranged by Lin Shen and the training of employees were carried out day by day.

On the twentieth day, the decoration of the two stores was completed.

On the twenty-third day, all the equipment arrived at the store.

On the twenty-fifth day, Wallace conducted its first mock business internally.

At the same time, Lin Shen began to publicize the simultaneous operation of two Wallaces, contacting major newspapers to give money when it was time to do so.

A week later, the three highest-selling newspapers in Shai City simultaneously published full-page advertisements for Wallace.

The advertisement is very simple. In the center of the newspaper, there are photos of Wallace’s five main products: fried chicken, burgers, French fries, hot wings, and egg tarts, followed by the slogan”Wallace, makes life so charming.”

Then there are the detailed addresses of Wallace’s two stores, as well as their official opening hours.

In just one day, half of the people in Shai City knew that two new foreign fast food restaurants would open in two days.

After all, the name Wallace sounds like a foreign brand.

Of course, Lin Shen will not clarify what kind of local brand Wallace is at this time, because people in the Dragon Kingdom now blindly pursue foreign brands and have a halo bonus. Now that Lin Shen Shen is in the stage where Guangji Liang is slowly becoming king, he prioritizes development and growth and wants to capitalize on this shareholder style.

Of course, Lin Shen would not take the initiative to deceive others or promote himself as a foreign brand.

And those who saw the advertisement in the newspaper started talking about it

“Another fast food restaurant is opening?”

“It’s not McDonald’s, it seems to be a new brand”

“They seem to have more categories than KFC, but I don’t know what the prices are like.”

“When it opens, I have to try something new. The KFC I had last time was delicious.”

“The slogan is quite innovative, but I don’t know how it tastes.”

“I’m a little tired of KFC. This one seems to have more varieties. I can try it when it opens.”

……

For several days in a row, the news was in the newspapers that Wallace was about to open.

When KFC opened in Shai, it was not as aggressively promoted by Lin Shen as it is now. It was just that congratulations from all walks of life were published in the newspapers of the day.

Lin Shen also followed the same pattern and made up a lot of company names and published them in newspapers.

“Tengxun Technology Co., Ltd. wishes Wallace good luck in opening its business” and”Ali Co., Ltd. congratulates Wallace on the opening of its S Haishi branch”, no one has checked whether these companies really exist anyway.

Under Lin Shen’s hype, more and more people knew about the opening of Wallace.

In a blink of an eye, the opening day arrived.

Lin Shen did not go to any of Wallace’s stores. Instead, he stayed at his sister-in-law’s house and accompanied his cousin Zhao Ying to do her summer homework.

Because school was about to start, this little girl remembered that she had not done her summer homework yet.

Zhao Ying was doing her summer homework, but she was absent-minded. She really wanted to go to Wallace’s store to watch the opening ceremony, because she heard that Li Xinya also invited singers and dancers, as well as dragon and lion dances, to perform at the opening ceremony.

As for Lin Shen’s sister-in-law and uncle, since it was considered their own business, they went to the store early.

“Brother, why don’t you go to the store and check it out? I heard that there is a break dancing performance.”Zhao Ying couldn’t sit still after answering two questions.

“I can basically guess what the situation is. Even if you don’t go, it might as well be interesting to watch you do your summer homework.”Lin Shen said with a smile.

Zhao Ying looked aggrieved, looked at Lin Shen angrily, and continued to do the questions. After such a long preparation, Lin Shen was confident that Wallace would be able to create glory when it opened.

After all, his Hualai The restaurant is several levels higher than the current KFC

“Brother, I don’t know this question!”Zhao Ying interrupted Lin Shen’s thoughts and said

“Not even that simple?”Although the high school questions of this era are a bit simple, Lin Shen has long forgotten the knowledge he learned in high school, but it does not affect him to give Zhao Ying a lecture and let Zhao Ying check the textbook by herself.

After some words, Zhao Ying became more and more Feeling aggrieved.