Rebirth: From catering group to world’s richest man

In the hot summer, employees of Zhenxing Electrical Appliances shuttled through the streets and alleys of Shai.

Quick door-to-door delivery and installation within 24 hours. If there is any problem, just give us a call and we will come to your door to check, repair or replace it directly within 24 hours.

Such gold medal service quality immediately spread the reputation of Zhenxing Electrical Appliances throughout the world.

Because these days when people are buying large items like air conditioners, they like to go to the homes of friends who have recently bought air conditioners to inquire about them first. For example, at Cui Yongjian’s bookstore recently, the owners of several front offices nearby came to experience and consult.

Cui Yongjian naturally praised the service quality of Zhenxing Electrical Appliances.

This reputation that Zhenxing Electric Appliances has faster door-to-door service than other home appliance stores quickly spread by word of mouth.

Everyone buys air conditioners because they are eager to use them, so Zhenxing Electric Appliances is naturally the first choice.

Zhenxing Electric has also trained enough service teams from the beginning. The installation of air conditioners is basically a skill that all service team members have mastered.

Soon, Zhenxing Electrical Appliances became popular all over the world.

Anyway, now when everyone buys electrical appliances such as air conditioners that are urgently needed and can be installed at home, Zhenxing Electric Appliances is the first choice. Because if you buy it today, you can use it tomorrow.

Naturally, other electrical appliances were also driven, and sales surged.

While Zhenxing Electrical Appliances became popular, correspondingly, other electrical appliances shopping malls in Shai suffered a big blow. Sales of various electrical appliances have dropped compared to last year. Many customers came to take a look, made inquiries, and finally left shaking their heads.

The rise of Zhenxing Electrical Appliances has naturally made many owners of electrical appliances shopping malls hate it.

What can I do if I just hate it so much?

There are no stumbling blocks, because they rely on service to win, and you can’t find any faults. The most I could do was call the fire department and ask them to check Zhenxing Electrical Appliances, but they couldn’t find any faults.

……

At this time, a person came to Shai again.

This person is Teacher Ma.

Teacher Ma’s school was on holiday. After much thought, he decided to come to Shai to check out the situation.

Seeing that everyone is busy going to the sea, running a translation agency that is constantly losing money can no longer satisfy Teacher Ma’s ambition.

Lin Shen received Teacher Ma, and then arranged for him to go to Zhenxing Electrical Appliances and let him visit Zhenxing Electrical Appliances.

Lin Shen told Zhang Tongchen that Teacher Ma was a friend of his and was very interested in Zhenxing Electrical Appliances. He planned to observe and learn from Zhenxing Electrical Appliances and let him make good arrangements.

So Zhang Tongchen entertained Teacher Ma with good wine and food, and then asked Teacher Ma to go in and out of Zhenxing Electrical Appliances like a leader every day.

Teacher Ma quickly discovered the uniqueness of Zhenxing Electrical Appliances. The pre-sales and after-sales service teams of Zhenxing Electrical Appliances are so strong that every customer can leave satisfied. Mr. Ma also followed the installation master in the store and went to the customer’s home in person to see the installer busy at work. The customers were all smiling and did not hesitate to praise him. Teacher Ma feels that Zhenxing Electrical Appliances has something to offer.

Moreover, Mr. Ma also saw with his own eyes the kind of people who bought a refrigerator and then used it for two days but were dissatisfied with the electricity consumption of the refrigerator. Although Zhenxing Electric did not provide a return service without reason, he still checked the use of the refrigerator in the end. After the incident, we negotiated and returned the product to the customer.

As a result, two days later, the customer came back and brought two neighbors, each of whom bought an air conditioner.

What shocked Teacher Ma even more was that a newly opened restaurant bought more than 20 air conditioners from Zhenxing Electric Appliances in one go.

Teacher Ma is also a good person. He not only visited Zhenxing Electrical Appliances, but also went to other shopping malls selling electrical appliances in Shai City. As a result, he found that the business conditions of other electrical appliances malls were far less popular than Zhenxing Electrical Appliances.

Teacher Ma was thoughtful.

In the evening, Zhang Tongchen and Teacher Ma were drinking wine in a small restaurant.

Zhang Tongchen originally had no time, but Teacher Ma kindly invited him, so he temporarily handed over the work to the store manager and asked the store manager to work harder, while he went out to eat with Teacher Ma.

This meal was invited by Teacher Ma. Teacher Ma was not rich, so he invited me to a small restaurant on the street.

Of course, Zhang Tongchen didn’t dislike it. To a certain extent, small restaurants on the streets were more comfortable than big hotels.

What the two of them ate was also very down-to-earth, namely beer crayfish.

This is the most popular summer food in Shai now.

Teacher Ma poured Zhang Tongchen a glass of beer, and Zhang Tongchen immediately held the cup with both hands to show respect.

“Manager Zhang, your business at Zhenxing Electrical Appliances Co., Ltd. has been booming over the past two days.”Teacher Ma said while peeling crayfish.

“Um. It’s okay. Don’t you see that you are so busy all day long that you wish you could split it into two people?”Zhang Tongchen said

“You will make a lot of money on this day, right?”Teacher Ma said.

When Zhang Tongchen heard Lin Shen say that Teacher Ma was his friend, he didn’t hide it and said in a low voice:”It’s true that there are quite a few. In the first two days of opening, the business was average, but it got better and better after that. If you tell me, you might If you don’t believe it, Zhenxing Electric’s turnover yesterday was this figure.”

As he spoke, Zhang Tongchen made a number”six” with his hand.

Teacher Ma was shocked and whispered:”Six hundred thousand?”

Zhang Tongchen nodded.

“How come there are so many?”Teacher Ma was shocked.

“Isn’t this normal?”Zhang Tongchen said,”We can sell thirty or forty units of air conditioners every day. Just do the math. On average, one unit can be sold for 7,000 yuan. If we sell forty units, our turnover will be 300,000 yuan. If other electrical appliances drive sales, won’t the turnover increase? This number is neither high nor low.”

Teacher Ma was stunned. He saw so many goods from Zhenxing Electrical Appliances every day and knew that the turnover could not be lowered, but he always felt that hundreds of thousands of yuan were sold in a day, which was very dreamy.

Zhang Tongchen took a sip of wine and said:”However, the turnover looks like It’s very big. In fact, as a retail store, we don’t make much money. Excluding employee wages, we can only earn 70,000 to 80,000 yuan a day. This is because we have a large volume of goods and the manufacturers give us enough profits so that we can earn this amount.”

Teacher Ma suddenly wanted to curse. He made seventy or eighty thousand yuan a day. What else do you want?

But Zhang Tongchen knew that among Lin Shen’s businesses, which one did not make a fortune every day? He looked at so much, but in fact it was Because it occupies the peak season.

In this era, manufacturers rely on dealers, so the profits they provide are naturally higher. When e-commerce rises in the future, this kind of traditional retail will be affected, and profits will decline.