Rebirth: From catering group to world’s richest man

As the weather gets warmer day by day, 1994 finally arrives with great fanfare.

As soon as spring begins, the health care product market explodes with vitality, with tens of thousands of health care products filling the entire market. In any large shopping mall, there will be an entire shelf filled with a dazzling array of health products.

Especially the legend created after Qingchunbao Pharmaceutical launched Life Essence Oral Liquid last year has stimulated more people to join this industry.

All kinds of calcium tablets, cod liver oil, amino acids, propolis, vitamins, all kinds of brain, kidney, liver, stomach protection, all kinds of advertisements are overwhelming. Newspapers have the largest number of advertisements for health products. On a page of advertising pages, one-third can be advertisements for health products.

Of course, most health products are just the background of the big time.

The really awesome ones are still the same.

Taiyang Shen Health Products relied on the Oriental Lion commercial, and the song”When the sun rises, our love lasts forever” became very popular in China, and continued the miracle of 1.

3 billion turnover created last year.

Northeast Feilong Extension and Treasure Lotion With an early start, he has been spending money on advertising since the beginning of the year.

The boss has decided to invest 100 million yuan in advertising today, vowing to sell Feilong Yansheng Treasure Essence throughout the country.

The new one to emerge is Quancheng Sanzhu Oral Liquid.

How awesome is this oral liquid? It started the latest and has the smallest registered capital, but it is developing the fastest.

Sanzhu Oral Liquid, he learned the tricks that Lin Shen had used before.

He contracted a large number of local TV stations’ advertising garbage time in the morning and after 10 pm, and played advertisements for Sanzhu Oral Liquid in turn, and Sanzhu Oral Liquid ads, up to 10 minutes long.

In addition to promoting the various miraculous effects of Sanzhu Oral Liquid, it also highlighted two additional themes.

The first is”Three Zhus strive to be the first taxpayer in Dragon Country”, and the second is”Three Zhus shoulder the responsibility for revitalization.

“”The important task of national industry” gives people the illusion that Sanzhu is a giant enterprise.

Under such a bombardment of advertisements, Sanzhu, a newly born health care product brand, fought its way to compete with the Southern Sun God Bei Feilong.

In addition, Shi Yuzhu entered the market with brain gold. With his strong financial advantage, he also joined the battle and quickly disrupted the entire market.

The entire health care products market is filled with smoke and divided among the powerful.

But in front of them, they all share an invincible opponent.

That is the Life Essence Oral Liquid produced by Qingchunbao Pharmaceutical Company.

Qingchunbao Pharmaceutical Company is originally a pharmaceutical company. It has a good foundation and is much more formal than the grass-roots team like them. With the blessing of Ma Junren’s secret recipe, Life Essence Oral Liquid has surpassed Taiyangshen Health Care in one fell swoop since its launch last year. products and become a well-deserved giant.

Until now, even though Qingchunbao Company’s pharmaceutical factory has increased its production capacity several times, Life Essence Oral Liquid is still on the market, and demand exceeds supply.

The current monthly sales of Life Essence Oral Liquid have reached 400 million Ruanmei coins, and with the increase in production capacity, this number is still increasing.

This made everyone, whether it was Taiyangshen, Feilong Pharmaceutical, Sanzhu Oral Liquid or even Shi Yuzhu, jealous and jealous.

Quancheng.

SANZHU INDUSTRY LIMITED.

Wu and his son are behind closed doors in the office, plotting the next development of Sanzhu Oral Liquid.

“Dad, what a pity. Ma Jiajun’s secret recipe was bought by Qingchunbao Pharmaceutical in West Lake City. If it fell into our hands, we would be the ones responsible for sales of 300 to 400 million yuan per month. Wu Dawei said to his father Wu Bin.

Wu Bin smoked a cigarette and said:”Ma Junren’s secret recipe sold for 100 million, can you afford it?”

Wu Dawei shook his head disdainfully:”What’s 100 million? Can Qingchunbao Company afford 100 million?” I think they are all rumors!”

Wu Bin puffed up his clouds and said:”That’s not possible. I heard people say that Qingchunbao Pharmaceutical is actually controlled by foreign investors. Maybe it really has the financial resources.”

Wu Dawei shrank his neck. If it were really foreign capital, he might actually be able to pay for it.

Wu Bin continued:”No matter how much money is spent, it is well worth it. The effect of advertising is unparalleled. We should think about how our three strains should continue to increase publicity efforts”

“Dad, I have an idea.”Wu Dawei said

“what idea?”Wu Bin looked at his son from the smoke with squinting eyes.

“In the current national market, there is Sun God in the south, Feilong Pharmaceutical in the north, and the giant Youth Treasure standing in the middle. I heard that Shi Yuzhu’s Brain Gold has now opened dozens of Brain Gold branches across the country. I thought, we should stay away from these competitors. Can we find another way, surround the cities with rural areas, and focus on promoting our oral liquid in rural markets.”Wu Dawei said.

When Wu Bin heard this, he became interested and said:”It’s interesting. Let’s talk about it in detail.”

“It’s very simple.

We hire people, hire many, many people, and let these people go to the countryside.

Each person is given a few buckets of paint, and let them go to all the places in the countryside where they can paint the slogans of our three-strain oral liquid, so that people can paint.

There are advertisements for our three strains.

Every earthen wall, every telephone pole, even road guardrails, toilets and pig pens are painted with advertisements for our three plants.

Wu Dawei said excitedly.

Wu Bin was stunned. He looked at his son intently, suddenly slapped the big (Harmony) leg and said:”What a great idea, Dawei!” This method is good. For all health care products, basically no one tries to open up the rural market. We are doing the opposite and will definitely allow Sanzhu Oral Liquid to carve out a big niche in the vast rural market!”

The Wu father and son became more and more excited as they talked. The more they talked, the more they felt that this method was very feasible. After two hours of discussion, the two of them had made a decision.

They would use this method to quietly win over the rural market in Longguo. They wanted to accomplish this earth-shattering feat and surprise everyone!

The next day, Wu and his son put this plan into action and went to the countryside to recruit people.

But what they didn’t expect was that this time, there would be someone better than them. I should have thought of this move earlier and acted faster than them

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