Rebirth: From catering group to world’s richest man

The person in charge of Pepsi-Cola’s business unit also found it incredible that this company called Blue Whale Group was actually suppressing PepsiCo in every aspect. If they hadn’t checked Master Kong’s details this time, they wouldn’t have known that all the black swan incidents that PepsiCo encountered in the Longguo market were caused by this company called Blue Whale Group.

The most important thing is that this group company has not yet been listed.

Can you believe this?

In Stars and Stripes, such group companies have been listed for a long time. There may be only one reason for not being listed, that is, they are not short of money at all and there is no need to raise funds through listing.

Therefore, Pepsi-Cola decisively decided not to really fight with Tianfu Cola.

At the same time, Pepsi-Cola also regrets that it was due to carelessness that the Tianfu Cola trademark was bought by Master Kong, which led to the current situation. Otherwise, Master Kong would have re-created a carbonated drink from scratch. It would never have been as easy as it is now. Master Kong relied on Tianfu Coke’s original market recognition and share, and through strong promotion, brought Tianfu Coke to a new level.

In this way, the two foreign cola companies unanimously chose not to engage in a serious price war with Master Kong.

Of course, Lin Shen was not afraid of a price war between foreign Coca-Cola and him. He even hoped that the two of them could compete with him. Unfortunately, they did not make up their mind and did not further lower the price.

Ten days later.

From Master Kang’s side, Sun Qiang came with the latest news.

Coca-Cola and PepsiCo sued for peace. They sent representatives to talk to Master Kong and discuss stopping such meaningless consumption.

The representatives they sent were all from the Dragon Kingdom and wanted to get closer to each other.

Sun Qiang was stunned. He had never imagined that Lin Shen’s price reduction promotions and prize promotions were so powerful that Coca-Cola and Pepsi Cola came to sue for peace. Could it be that Master Kong has been losing blood all along? Why can’t these two companies hold on?

Sun Qiang said he didn’t understand, but he knew there was knowledge in it.

Of course, Sun Qiang couldn’t make the decision. He could only ask the representatives of the two foreign cola companies to go back first and set a new date for the dialogue. After sending away the representatives of the two companies, Sun Qiang quickly asked Lin Shen for instructions.

Lin Shen did not expect that Coca-Cola and Pepsi would come to sue for peace so soon. Considering that in a few days, Lin Shen planned to go to Xiangjiang again to follow Soros to snipe the peso, which would require a lot of funds. Otherwise, he really didn’t want to do this. Make peace with these two families.

However, Lin Shen also knew that if a fight really broke out, firstly, Master Kang would be severely injured, and secondly, the government would probably intervene to mediate.

Now that Master Kong has taken advantage of it, and Tianfu Coke has also taken the lead in arranging the sinking market, Lin Shen feels that it is no surprise that these two foreign colas will no longer be as domineering as they were in the Dragon Kingdom in the previous life. As long as Tianfu Coke doesn’t commit suicide, these two foreign Cokes can only be younger brothers.

Lin Shen called Sun Qiang to the group company and had a serious talk with him about how to negotiate with the two foreign colas.

A few days later.

Representatives of Coca-Cola and Pepsi-Cola came to Tingyi Company again.

Sun Qiang asked the representatives of the two families to go back according to the speaking skills and negotiation methods that Lin Shen taught him.

Another few days later.

Coca-Cola and PepsiCo’s price promotions were hastily ended and their original retail prices were restored.

Tianfu Coke’s promotion teams in various places have launched a new round of promotion storm, sending a message to consumers that the promotion is about to end, and the selling price of Tianfu Coke will return to normal prices.

But prize promotions will continue.

Then after the last round of promotions ended, Tianfu Coke returned to the same price as the two foreign Cokes.

After the retail price of Tianfu Coke returned to normal, Sun Qiang finally understood the role of Lin Shen’s loss-making promotion for more than a month and a half.

First of all, the market share gained due to the promotion has not been lost because of the end of the promotion. On the contrary, most people have developed the habit of choosing Tianfu Coke as their first choice. Second, in the past month and a half, Tianfu Coke has snatched away the market share from the two major cola companies. The market share gained is too much, right? Far beyond Sun Qiang’s imagination.

Sun Qiang had people conduct a survey before. Last year, Tianfu Cola’s market share of carbonated drinks in Longguo was 33%. However, after this blood-loss promotion, Tianfu Cola’s market share has reached 67%. It’s incredible.

A carbonated drink brand changed owners and not only did it not die, but it also rose again.

After the selling price of Tianfu Coke returned to normal, the profit that Tianfu Coke brought to Master Kong can be seen with the naked eye. In the past, because of the strong promotion, there was a feeling that the more you sold, the more you would lose. But now, the more you sell, the more profit you will make. high.

Master Kong’s three mature production bases in China are producing Tianfu Cola every day, and sales are rising seasonally.

Just four days later, all the nine million soft sister coins lost during the promotion had been earned back.

Of course, if you invest too much in advertising, you won’t be able to make it back for a while.

Because so far, Tianfu Coke has spent another 40 million on advertising fees.

However, the advertising costs should be fully recovered within a month and a half at most.

Next, you should start making money non-stop

…………

At this moment.

In the bungalow where Lin Shen lives.

Mu Tingting is having lunch with Lin Shen

“Well, delicious. Mu Tingting sucked the soup from her fingers and said,”Aunt Wang, did you invent this Coke Chicken Wing?””

Nanny Wang, who came over with two bowls of rice, said quickly:”I don’t have that ability. This is what Mr. Lin taught me. He said that Tianfu Coke can also be used to make chicken wings, which tastes very good. I tried making it, it was similar to braised soy sauce, except that I had to replace the water with Tianfu Coke. When I tasted it, it was really delicious. My daughter really likes it and pesters me to do it every day.”

On the dinner table, the girl on the side was holding a small bowl with a Coke chicken wing in it. She was fighting with the chicken wing with chopsticks.

After listening to Aunt Wang’s words, Mu Tingting looked at Lin Shen and smiled sweetly:”Boss, I didn’t expect that you You can also cook. You are really full of surprises.”