Rebirth: From catering group to world’s richest man

Ni Guanglan indeed brought back nearly 500 books and foreign academic journals for Lin Shen. Lin Shen spent all day reading these books. Because he had the most powerful brain to assist him, Lin Shen could read very quickly. Before the Spring Festival, Lin Shen I have read more than half of these books.

However, because the Spring Festival is coming soon, Lin Shen still has to put it on hold and prepare to go home for the New Year.

Before Lin Shen returned to his hometown, Sun Qiang and others ran to Lin Shen every two days.

The reason was for no other reason than that it was the Spring Festival and they all came to give Lin Shen gifts and wish him an early New Year’s greeting.

Of course, they also knew that Lin Shen lacked everything, and all the money they earned was given to them by Lin Shen. How could Lin Shen lack what they had?

Moreover, Lin Shen had already told them two years ago that there was no need to give him anything.

But they still wanted to show a positive attitude and let Lin Shen know that they were still very loyal and knew how to repay kindness. Without Lin Shen, they would not be where they are today.

Take Sun Qiang, for example.

Sun Qiang used to be the director of a food factory on the verge of bankruptcy, but now he can be said to have prospered.

Just last year, he was elected as the vice president of Shai City Food Association, and was also nominated as one of the top ten influential figures in Longguo’s reform and opening up.

It is said that this year he may be nominated as an outstanding private entrepreneur in Shai City.

He is now famous in S Haiwei.

He is cheered and cheered wherever he goes, and the car he takes when going out has been replaced by an Audi.

Master Kong has also become a star company in the world, even if the government gives it three cents of noodles. Because the tax paid by Master Kong every year is a very huge number.

Sun Qiang’s life now is completely different from before.

But Sun Qiang knew very clearly that everything he owned was given by Lin Shen, and Lin Shen could take it back at any time if he wanted to take it away.

Even though he is quite wealthy now, he still doesn’t want to lose everything he has now.

Therefore, he had to let Lin Shen know that he was loyal.

But there was a problem. Lin Shen didn’t smoke or drink, and he didn’t even drink much tea, which made them very confused. Lin Shen may not like giving expensive things, and may even be angry.

Because according to their observations, Lin Shen seems to be very low-key, and the boss is so low-key. If they act more generous than the boss, wouldn’t they be looking for trouble?

Later, they figured it out and gave them the most common New Year’s goods. Because Lin Shen would buy New Year’s goods every year when he returned to his hometown, they would help Lin Shen buy New Year’s goods.

Lin Shen won’t eat or drink anything like tobacco, alcohol, sugar and tea, but he can take it home.

Wave after wave of people arrived at Lin Shen’s home. Lin Shen received them, chatted with them for half an hour, and then sent them back.

This also led to the fact that a high-end luxury car was often parked in front of the house where Lin Shen lived.

Last year, Lin Shen didn’t pay much attention to the detailed affairs of his company. This time they came over and showed off to Lin Shen to take credit.

Master Kong faced great challenges last year. Whether it was the beverage market, the instant noodle market, or the snack market, there were more and more competitors. However, Master Kong still withstood it, and its profits this year doubled compared to last year.

This year Master Kong has launched many new products, not to mention Laotan pickled cabbage and beef flavored instant noodles, which has caused a sensation in the market.

Then it also launched Master Kong’s shrimp cracker products, which were launched to compete with Haojia’s shrimp cracker snacks. Then there are trial and error products such as senbei and wafer cakes. As for beverages, Master Kong has launched more products. In addition to Tianfu Cola, which competes with the two major international colas, Master Kong also has eight-treasure porridge, Red Bull energy drink, and Nutrition Express milkshake beverage.

These new beverage products target different markets, but they have all achieved impressive results.

In addition, Master Kong also invested in establishing a new production base in Sichuan Province this year. Now Longguo has four production bases of Master Kong, which produce and distribute Master Kong’s products. If you count the eight mineral water plants with natural water sources that Master Kong has invested in, there will be even more.

In short, Master Kong’s development momentum is quite good, and it is on its way to becoming the number one food and beverage company in Longguo.

Then there’s Wallace, which continues to expand across the country while continuing to accept strong franchisees. Of course, the conditions for joining are still very demanding. So far, there are only four Wallace franchise stores in the country, and the rest are all directly operated by Wallace.

Including directly-operated stores and franchised stores, there are now 51 Wallace stores across the country.

Now Zhao Youfang’s plan is that by the new century of 2000, Wallace will strive to open 300 stores across the country.

Lin Shen laughed after hearing Zhao Youfang’s so-called grand plan. In the previous life, KFC only started its crazy expansion in 1996, and by 2000 it had opened 400 stores. Zhao Youfang’s goal of 300 branches , in fact, it can only be regarded as a small goal.

Wallace has opened these 51 stores, which has completely suppressed the number of KFC stores. Although KFC tried to imitate Wallace and began to expand after changing managers last year, Wallace’s suppression of KFC was too harsh. It’s not easy for them to stand up. Unless Wallace makes major mistakes in decision-making and business direction, it is likely that KFC will always be suppressed by Wallace in the future.

In addition, Wallace opened two stores in Xiangjiang last year, and then Chinese businessmen in the Lion City invited Wallace to enter the Lion City for overseas expansion.

Overseas expansion plans have been put on Wallace’s agenda.

HD Lao’s expansion speed is relatively slower than that of Wallace. After all, there are too many hot pot restaurants in Longguo, and blind expansion is always dangerous. But in Xiangjiang, the popularity of HD Lao is higher than that of Wallace. People in Xiangjiang enjoy the feeling of being served attentively.

HD Lao can only say that it is seeking stability at this stage and may focus on building Chinese fast food next year, which is the Yonghe Fast Food that Lin Shen just gave to HD Lao Company.