Rebirth: From catering group to world’s richest man

Yan Xinhuo had been waiting outside Lin Shen’s office for a long time. When he saw Sun Qiang leaving Lin Shen’s office, he walked in.

Yan Xinhuo sat down opposite Lin Shen

“Mr. Yan, I asked you to go to the dance hall and singing hall. Have you been there? Lin Shen said.

Lin Shen assigned Yan Xinhuo a task this year, asking him to go to various dance halls, karaoke bars, bars and other places in Shai. I wonder if Yan Xinhuo went there.

Yan Xinhuo was a little embarrassed. Said:”I’ve been there seven or eight times”

“What were the findings? Lin Shen said

“The drinks in these places are so expensive, some are even more expensive than our crazy wine. Order a beer, the cheapest one is six or seven yuan. The consumption for one night is hundreds. Yan Xinhuo said

“anything else? Lin Shen asked

“In these places, there is basically no market for our Taibai Xianjiu. There is hardly any liquor in sight. Red wine, foreign wine and the cocktail you mentioned, Mr. Lin, are particularly popular. These places are mostly populated by young people and there are many female consumers. Yan Xinhuo said solemnly.

“Yes, it looks like you did do your research.” Lin Shen said,”This is why I asked you to establish Ruiao Liquor Industry.”

Yan Xinhuo already knew before that Lin Shen planned to let Ruiao Liquor Industry produce pre-mixed cocktails.

But Yan Xinhuo had doubts about this project, and because he had no experience, he always felt that this project was unreliable.

Seeing Yan Xinhuo With a twisted expression on Huo’s face, Lin Shen said,”If you have any questions, just ask. Yan Xinhuo said:”

Director Lin, I think the production of cocktails you are talking about is a bit unrealistic. I have already understood that the so-called cocktails are low-alcohol wines prepared on-site with various drinks. If we produce Is this thing sold in these places? Although we can set the price higher and increase the profit. But the market for these places is not very big.”

“How many places like this are there in the whole country? Lin Shen asked

“I have counted that there are about 70 such places. But Shai is a big city, and there are only one or two other cities, and some even have none. Yan Xinhuo said

“Therefore, what we want to produce is called pre-mixed wine. Lin Shen said,”Our products have a fixed formula and can be put on supermarket shelves.””

“Put it on store shelves?”Yan Xinhuo really hasn’t thought much about this issue. In this era, foreign wine is also sold in supermarkets, but it is obvious that people in Longguo still prefer traditional liquor. The foreign wine sold in supermarkets is not good. And Cocktails are mostly made with foreign wine

“Yes, the pre-mixed wine that Ruiao will produce will be somewhere between wine and beverages. While containing alcohol, it adds a fruity flavor, making it more acceptable to young people who don’t like drinking liquor and beer. Encapsulated in bottles, it can be transported long distances and retailed in supermarkets. Lin Shen said.

In the future, young people in the Dragon Kingdom will hardly like to drink liquor. In the past, there were not so many beverage products in the Dragon Kingdom. At that time, liquor was the drink of the people of the Dragon Kingdom. From father to son, from father to son. From work to family, liquor has been passed down from generation to generation.

However, in the future, it is a trend that young people in Long Country are less and less fond of drinking liquor.

Moreover, liquor has always emphasized classics, inheritance, and tradition. This will be different from the young people in Long Country in the future. The label of youthful personality is obviously contradictory, so the liquor market will definitely shrink in the future.

Before Lin Shen traveled through time, he once watched a video in which the chairman of Wuliangye once said in public that even his own children are not allowed to do so. I like drinking liquor, what is the future of liquor?

So this is Lin Shen’s plan for the future, so he decided to start the company Ruiao.

Even Lin Shen is not sure, so he will bring out Ruiao pre-mixed wine now. Having just escaped from the era of material scarcity,

Lin Shen is not afraid of whether it can create good sales even if the sales in Long Country are not good, because he can still export the pre-mixed wine produced by Ruiao. Sold to Xiangjiang, sold to Stars and Stripes Country, anyway, according to the trajectory of the previous life, after the world’s first bottle of pre-mixed wine was produced, it became popular all over the world, and there was no need to worry about not having a market abroad.

Lin Shen also told Yan this. Xinhuoting:”Mr. Yan, in the future, the liquor market will definitely expand as everyone’s living standards improve, but when it reaches a peak, it will definitely start to decline. Although it may take thirty years before the decline begins. But we can’t stick to tradition and not know how to adapt.”

“Will the liquor market go downhill?”Yan Xinhuo was quite surprised.

“Yes, the reason is that young people in the future will become less and less fond of liquor.”Lin Shen said.

In fact, in another two years, Longguo’s liquor companies will suffer a blow, but that time it is because brewing liquor is too wasteful of food. For the sake of food security, the state directly controls Longguo’s annual liquor output. , and even started to control the advertising of liquor on TV stations, resulting in the disappearance of liquor advertisements on TV stations, and there is no trace of liquor on CCTV.

Now that Ruiao is established, it also means to prepare for that day.

Ting Lin Shen said this. Yan Xinhuo still couldn’t believe it, but he still chose to listen to Lin Shen’s words

“Okay, Director Lin, since it is your decision, we naturally have no objection. Starting today, Ruiao Liquor Industry will officially set sail. According to your requirements, we develop pre-mixed drinks suitable for young people’s tastes. Yan Xinhuo said

“I’ve given you some advice.”Lin Shen threw out a plan.

In this plan, Lin Shen put forward detailed suggestions on taste, packaging, and future marketing.

Yan Xinhuo read it carefully, and he found that Lin Shen was very interested in it. Ruiao has a core requirement.

Lin Shen requires that the pre-mixed wine launched by Ruiao Liquor should be extremely beautiful in terms of both the wine itself and the packaging. The appearance must be high, and it is best to catch people’s attention at once. That kind of thing.

Lin Shen even put forward suggestions and requirements on the design of the bottle in the plan.