Rebirth: From catering group to world’s richest man

Families of employees, especially young people, like this wine very much. If you have a dinner with classmates or friends, everyone can drink such a good-looking pre-mixed wine. It has an atmosphere, is young and fashionable, and will make you tipsy. The feeling is not as boring as drinking a drink, and everyone is very willing to pay for it.

The family members of the employees gave praise one after another, and Lin Shen knew that the wine was quite successful.

Then there is the Ruiao wine sent by Ruiao Liquor Industry to two bars for local promotion.

As expected, with the added beauty of the luminous bottle, the pre-mixed cocktail launched by Ruiao immediately became popular in these two bars.

Even if it is just placed on the bar, it is very eye-catching.

Makes you want to try a bottle for freshness.

On the first night, one hundred bottles of Ruiao pre-mixed cocktails placed by Ruiao Liquor Industry in the two bars for market prediction were all sold out. The customers were very enthusiastic and kept asking the bar owners if they still had supplies. They still want to drink.

Of course, Ruiao Liquor Industry only gave the bar a hundred bottles on the first day, and there was no extra wine at all.

The next day, Ruiao Liquor doubled the number of Ruiao pre-mixed cocktails placed in the bar for promotion and market testing, but the supply was still in short supply that night. Some people in the bar even hold luminous bottles in their hands and use them as glow sticks, which is also very suitable for the occasion.

On the third day, Ruiao Liquor doubled the number of pre-mixed cocktails placed in the bar for promotion, placing 400 bottles at once, but they were all sold out in one night.

The bar owners no longer want to do any promotion or market testing for Ruiao Cocktail. They just want Ruiao Liquor to quickly supply the products so that they can make money quickly.

Seeing that the market test in the bar was so good, Ruiao Liquor Industry did not waste any more time and immediately officially launched Ruiao Liquor Industry.

Any new product or flavor that cannot be confirmed by the market generally needs to be market tested on a small scale at the beginning. For example, Laotan Pickled Cabbage Beef Noodles, which helped Uni-President Instant Noodles reverse its disadvantage in the previous life, was once only In the Chongqing and Sichuan areas, we conducted market testing for one or two years, and then found that it was particularly popular in the Chongqing and Sichuan areas, so we launched it nationwide.

Of course, this kind of test is also divided into product categories.

For example, Master Kong’s Copico potato chips do not need to conduct such a market test, because Copico potato chips are a sure-fire product.

However, pre-mixed cocktails cannot be said to be a sure hit, so even if they are officially launched, after the bar test is completed, they will still be distributed only in Shai and the surrounding Jiangsu, Zhejiang and Hui provinces to avoid large-scale distribution.

Later, there was a situation of slow sales resulting in losses.

There is another problem. The sales channels for Ruiao pre-mixed cocktails and liquor are not completely overlapping. For example, in a tobacco and alcohol store, it is definitely impossible to sell you Ruiao cocktails. Go to a tobacco and alcohol store. People who go shopping generally don’t drink Ruiao cocktails.

A large retail terminal for Ruiao Cocktail will be various nightclubs. Most of the distributors of Taibai Xianjiu must not have done this kind of channel.

Therefore, to be on the safe side, Ruiao’s pre-mixed cocktails were only promoted and launched in Hainan and the three surrounding provinces at the beginning.

The main dealer channels include major shopping malls and supermarkets, major bars, discos, nightclubs and other places.

This time, Ruiao Cocktail was not advertised on TV once it was launched, because the potential consumers who can consume this kind of drink with a petty bourgeois sentiment are not all the viewers in front of the TV. Advertising on TV, It seems that the positioning is not accurate, and secondly it is a waste of resources.

After the launch of Ruiao Cocktail, the main advertising is concentrated offline, such as in major shopping malls, where large-scale physical advertisements are produced and displayed in shopping malls.

For example, in office locations where white-collar workers are relatively concentrated, such as the Shanghai subway, or at the entrances of bars and nightclubs, billboards are made so that consumers can see advertisements when they enter.

Such advertising fees are mainly concentrated on the production of physical advertisements and the display fees paid to retail terminals.

After all, if you place large-scale physical advertisements in shopping malls, bars and other nightclubs, shopping malls and bars will definitely charge you to cooperate with your promotion.

Money.

In any case, Ruiao pre-mixed cocktails are officially on sale in Hainan and the three surrounding provinces.

The retail price of Ruiao cocktails is not exaggerated. If you buy it in a supermarket, the retail price is 7 yuan a bottle. If you buy it in a bar or other nightclub, it will definitely be more expensive. And it is foreseeable that this price is likely not to change in ten years.

In the first week after Ruiao Cocktail was officially launched, there was no big explosion in sales in supermarkets, but in bars, discos, etc.、KTV、In places like Ye Zongzong, sales skyrocketed, which was once very exaggerated. In addition, in places like university towns where there are many young people, the sales are pretty good. When many people gather for dinner, if you can’t drink liquor or beer, you can drink this Ruiao cocktail, which is very suitable.

With alcohol, you can experience the feeling of being tipsy without getting drunk or fragmented, making this wine a favorite among young people.

In the first week, some provinces and cities were out of stock. For example, in S Hai, the early supply was out of stock. Many dealers called and asked Ruiao Liquor to increase supply.

Yan Xinhuo was overjoyed. He didn’t expect that this kind of wine, which he didn’t understand at first, could sell so well. He quickly asked the company to increase production.

Moreover, with the popularity of this wine, it has become more and more popular in bars and other places, and sales in these places have also increased.

Lin Shen wanted to see the sales of Ruiao pre-mixed cocktails in bars and other places. In the evening, he planned to go to the bar to observe. Since he had only been to the bar where Zhang Wei took him last time, So Lin Shen went directly to the bar.

Arriving at the bar, Lin Shen saw a huge billboard standing at the entrance of the bar as soon as he entered. On it were printed the patterns of the six types of Ruiao pre-mixed cocktails, followed by a very inflammatory advertising slogan.——”This summer, if you don’t drink RIO, you will be OUT!””make friends! One bottle of RIO is enough!”Tonight’s night is colorful, and RIO cocktails are not to be missed.”