Rebirth: From catering group to world’s richest man

“oh? Hearing Sun Qiang’s words, Lin Shen was a little surprised,”Why did you come up with this idea?””

“I just want to expand my business and try some other aspects.” Sun Qiang said

“Then you can make your own decisions. Doesn’t Master Kong also have a board of directors? Just vote. Lin Shen said

“Tingyi’s internal board of directors has voted to approve the proposal. Sun Qiang said.

In fact, it is not difficult for Lin Shen to imagine why Master Kong wants to go into other industries, because now Master Kong is rich, although Master Kong has been building branches across the country, expanding its scale, and laying out channels, which all cost money. However, Master Kong still has a lot of cash on its books. They will either use this cash to invest or start other industries.

It is not an exaggeration to say that Master Kong is number one in the country in terms of food. Master Kong continues to develop new categories, but after all, there is not much room for maneuver. After all, Master Kong now makes basically all kinds of food, including rice pudding and yogurt, which has made Wahaha Company in West Lake City. The boss was jumping up and down.

So now Master Kong wants to do something in the retail industry.

When he heard that Master Kong’s board of directors had passed the resolution to do something in the retail industry, Lin Shen said,”Oh? So tell me in detail, what do you think?”

Sun Qiang said:”We want to be a retail department store.

Lin Shen frowned and said,”Do you want to be a supermarket?” That’s okay.”

Nowadays, there are actually quite a few powerful department stores and large supermarkets. There is a Hualian Supermarket and a Lianhua Supermarket in Hainan, which are like twins. Outside Hainan, Carrefour also entered Longguo this year. The first Carrefour supermarket was opened in Yanjing, and next year Wal-Mart will enter Longguo and open the first Wal-Mart supermarket in Pengcheng.

Therefore, the barbaric era of opening supermarkets is actually over, but it does not mean that it is the best time. It can’t be opened.

Moreover, Master Kong’s size can withstand trial and error. If it fails to open a supermarket, Master Kong can afford it and lose money.

“Yes, we want to do a supermarket.” Sun Qiang said

“Now that you have decided, do it. Lin Shen said with a smile.

“But we have no experience. I would like to ask Director Lin if you have any good suggestions.” Sun Qiang said.

Zhengzhou Asia, which was the best in shopping malls a few years ago, became famous throughout the country. After so many years of development, it has also experienced a decline. Sun Qiang naturally knows that when entering a relatively mature market, he has to do something It is no longer easy to achieve great results.

So, he thought of Lin Shen and his devilish ideas, and he thought he should ask Lin Shen for advice. Therefore, Lin Shen heard that

Sun Qiang was coming.

Qiang wants to ask about opening a supermarket of his own. Lin Shen actually doesn’t have much to say about opening a supermarket, because other supermarkets have done relatively well, and there is nothing special about their service and after-sales service. Therefore, Lin Shen doesn’t have any magic weapon to win in one move, so he still has to do it slowly.

“You still have to rely on yourselves for this and slowly accumulate reputation. I don’t have any good suggestions. Lin Shen said.

Sun Qiang was a little disappointed, but think about it, 1995 is no longer the era without competition. It is really not that easy to start over.

“Although I don’t have any good big ideas, I can introduce you to someone. Lin Shen said

“who?”Sun Qiang was delighted.

“You go to Xuchang, Yuzhou, find a cigarette shop called Wangyuelou Fatty Shop, and study how this shop operates. Lin Shen said

“Wangyuelou Fatty’s Shop? Sun Qiang was stunned,”Is this store very big?””

“no. Lin Shen shook his head,”Now it’s only 40 square meters.””

“so small! Sun Qiang said in surprise.

Forty square meters is such a small space. Why would Lin Shen let him study such a small shop?

“Don’t underestimate him. Can you believe that a small store with an area of 40 square meters can have a turnover of four to five million a year? Lin Shen said

“What!”Sun Qiang was shocked.

Now Sun Qiang can’t even look at a 40-square-meter store. He goes in to buy something and turns around because it’s so crowded. The annual turnover can be four to five million? Who can say this? letter?

“It depends on yourself. If you are interested, you can go and have a look. If you are not interested, you don’t have to go. Lin Shen said lightly.

He just provided Sun Qiang with an idea. In fact, Lin Shen was not sure whether some of the ideas of”Fat Dong Lai” would be successful if Sun Qiang learned from them in the future.

Yes, Lin Shen said that. That small shop was the predecessor of the famous Fat Donglai Trading Group in Yuzhou in the future.

“”Pang Donglai” is famous in Yuzhou because he defeated Carrefour and crushed Wal-Mart.

Everywhere he drove, there was a sea of people.

Once when”Pang Donglai” wanted to evacuate a certain place, the local people rushed to the gate of the government to petition the government to stay.

Fat Dong Lai is amazing.

This department store even introduced a weird and arbitrary system of being closed on Tuesdays.

However, it was strongly opposed by consumers and had to cancel it.

Even Teacher Ma praised Fat Dong Lai and said that it was closed in China.

The entire retail industry should learn from Fat Donglai.

Of course, again, Lin Shen is not sure whether it would be useful to learn from Fat Donglai

‘s ideas if Master Kong wants to invest in retail.

And the disadvantages are not universally applicable.

However, Sun Qiang must follow Lin Shen’s words as a golden rule. Since Lin Shen mentioned that store, he must go and see it for himself. I’m curious, how can a small store of 40 square meters achieve an annual turnover of several million?

“Okay, then I will go to Yuzhou by myself later. I want to see what is so magical about this store.” Sun Qiang said

“Um. You decide for yourself. Lin Shen thought for a while, then remembered a store in his previous life, and said,”By the way, I still have some ideas. Although it can’t be said that I can win with one move, I can still try and explore them.””