Rebirth: From catering group to world’s richest man

Hearing that Lin Shen wanted to fully support him, Wang Wenzhong was naturally very happy and said quickly:”Mr. Lin, I will do a good job.”

Wang Wenzhong actually didn’t want to go to Master Kong Company. After all, he had made great contributions to Lin Shen. Now When he came back, he was not happy to be asked to follow Sun Qiang at Master Kong. He still wanted to be the general manager of a company like Sun Qiang. Only in this way can he be as majestic as Sun Qiang.

Obtaining Lin Shen’s support is only the first step for Wang Wenzhong. He also hopes that Lin Shen can provide him with some opinions.

Because he also knows that Lin Shen’s advice can often turn a business around, often turning stone into gold.

“Mr. Lin, you just said that you have considered doing this kind of hotel business before. Can you tell me how to do this kind of business? After all, I had no clue, it was the first time for a big girl to get into a sedan chair.”Wang Wenzhong said.

Lin Shen thought for a while and said:”It’s actually very simple. What you have to remember is, what is the market positioning of the hotel you want to build, who are the target groups, and what are their requirements for accommodation. Wang

Wenzhong thought for a while and said:”Hygienic, affordable, and convenient, these are probably the demands.””

“right.”Lin Shen said,”So we need to simplify the entertainment functions, dining functions, and shopping functions of high-end hotels. In fact, there is no big difference from the foreign motels you mentioned. You have lived in hotels outside for several years, and you can just build it according to the hotel you want. Just do this. Decorate a sample room of a guest room first, and I will give you some advice after visiting it.”

“OK. After the company was established, I immediately hired designers and asked them to design the rooms first. Then find someone to make a sample.”Wang Wenzhong said

“Okay, that’s it.”Lin Shen said.

Wang Wenzhong got support from Lin Shen and went back with confidence. He was ready to do something big.

Wang Wenzhong was very fast and the company was quickly registered. The name was given by Lin Shen, so he just called it”Home Inn”. To be honest, the name”Home Inn” is very good.

After the company was established, Wang Wenzhong took the money and started to recruit people, and started to build Home Inn in a good way. The first store was obviously going to be opened in S Hai.

Lin Shen took out another property and asked Wang Wenzhong to develop it himself. At that time, the first RT-Mart supermarket in Shai had entered the countdown to its opening.

In order to promote the opening, Sun Qiang specially came up with a set of promotions for the opening.

If you spend 100 yuan or more on the opening day, you will get a free gift. In order to create a sensation in the lottery, Sun Qiang set the special prize to be a domestic Dafa van worth 60,000 yuan.

When this plan was put in front of Lin Shen, Lin Shen directly asked Sun Qiang to go back and redo it. , and asked him to go back and think about what he had done wrong. Sun Qiang went back and thought about it for a day and a night, but he didn’t think there was anything wrong with the opening promotion plan he had racked his brains to come up with. He still felt that his plan was perfect.

After Sun Qiang showed this plan to the company’s legal affairs department, the legal affairs department pointed out the problems in the plan.

It turned out that Longguo’s”Anti-Unfair Competition Law” promulgated and implemented in 1993 clearly stipulated that any lottery form was prohibited. For prize sales, the maximum winning amount cannot exceed 5,000 yuan. If it is an item, the cash value cannot exceed 5,000 yuan. Sun Qiang’s prize promotion plan clearly violates the Anti-Unfair Competition Law. This clause is illegal.

It is easy to be reported, and it was only after Lin Shen thought of this law that he made Sun Qiang redo the publicity plan until 2017. When the Anti-Unfair Competition Law was revised, the upper limit was raised from 5,000 yuan to 50,000 yuan.

Knowing that he was almost breaking the law, Sun Qiang quickly redid the opening promotion plan, but he still changed the special prize to promotion.

It became a Changhong brand color TV. Today, when the price war in the home appliance industry continues, its value is about 4,500 yuan, which is barely illegal.

Of course, Sun Qiang set the number of special prizes. There are a total of twenty winning places. It can be said that the chance of winning is actually very high.

In addition to the special prize being a Changhong color TV, the first prize is a microwave oven, and the second prize is twenty. Tai Zulong brand learning machine.

The third prize is a Feige brand bicycle, a total of 100.

Sun Qiang directly published RT-Mart’s opening lottery in S Hai’s newspaper, and started publishing it half a month in advance. For half a month

, there have been advertisements in newspapers about the upcoming RT-Mart supermarket.

In addition to the advertisements for the opening promotion and lottery, there are also various introductions about RT-Mart supermarket, which is currently the largest supermarket in the world. It is said that RT-Mart’s unique agricultural supermarket is connected to the new business model. For example, RT-Mart has the best prices and the most complete products in the entire S sea. In short, all kinds of efforts are used to build momentum for RT-Mart Supermarket.

The most novel point is that in order to make it easier for citizens to shop at RT-Mart Supermarket, RT-Mart Supermarket has cooperated with Johnson & Johnson to operate 18 buses in six directions of Shai City. Citizens who shop at RT-Mart Supermarket can You can take the bus to RT-Mart for free, and after shopping, you can also take the bus home for free.

Sure enough, such publicity quickly aroused the curiosity of Shai citizens.

What attracts them most is the shopping lottery.

Especially those who live near Wujiaochang. Before RT-Mart opened, they often went to the square in front of RT-Mart to see what it was like inside. When the neighbors gathered together, they would also Discuss the upcoming RT-Mart supermarket.