Rebirth: From catering group to world’s richest man

The third day is a working day, and RT-Mart’s opening activities are still going on. But because many people have to go to work today, the passenger flow has dropped a bit compared to the two days on the weekend. But there were still many people coming, especially in the afternoon before dinner, and the supermarket was crowded again.

The turnover on the third day reached 3.02 million, which was the smallest day after opening for three days, but it was still quite a lot.

After the three-day opening event, RT-Mart Supermarket canceled the prize sales section starting from the fourth day. However, on the fourth day, there was still a large number of customers who came to shop.

In fact, the reason is very simple. Products in RT-Mart supermarkets are generally cheaper than those in ordinary supermarkets.

In this regard, Lin Shen also gave Sun Qiang some ideas and told him the importance of attracting traffic. Some products can reduce profits and be used to attract traffic. In later generations, this trick was very common and was reflected in various retail industries. It was to launch an unprofitable product and use this product to attract traffic and drive sales of other products.

RT-Mart has made some products relatively cheaper in surrounding areas, which also serves to attract traffic.

Of course, another reason why customers still choose to shop at RT-Mart is mainly because of the new model of connecting farmers and supermarkets launched by RT-Mart Supermarket.

This new model is very popular among some customers. After all, not everyone likes to go to the wet market to bargain.

And in fact, the fresh agricultural products in supermarkets are not more expensive than those in wet markets with the same quality. Sometimes it’s even cheaper than at the wet market.

After all, many products directly sold by RT-Mart are purchased from places no different from wet markets.

Therefore, many people are willing to come to RT-Mart supermarket to buy food, and there are various staple foods such as steamed buns, handmade noodles, fish noodles, pies, etc. They can even heat them directly in the supermarket with free microwave ovens, which can be given to them. Life brings great convenience.

Of course, these are not enough.

Lin Shen also gave Sun Qiang an idea.

Let him turn the fresh pork from RT-Mart Supermarket into a word-of-mouth product and create a slogan of”no overnight meat”.

This operation was done by Lin Shen imitating the brand of”Aunt Qian” in later generations. Aunt Qian’s brand is a retail store specializing in community fresh food. Its policy of”no selling overnight meat” made the brand famous. In the year before Lin Shen was reborn, more than 600 of them were sold across the country. There are many chain stores, more than 90% of which are franchise stores.

And this so-called”no overnight meat” policy is also very simple, that is, after 7 p.m., the products in the store will be discounted at 10%, and then the discount will decrease by 10% every half hour, with 20% off at 7:30, and 70% off at 8:00. Discount, 40% off starting at 8:30, until 11:30 in the evening, it becomes free for everyone.

It is this free gift that makes”Aunt Qian” famous far and wide. She opens 600 chain stores a year and provides various financings.

Of course, in this era, it is impossible to play so fiercely, but this routine can be used in RT-Mart supermarkets.

Because according to statistics, in fact, although Aunt Qian claims that the discount will start after 7 o’clock, the actual situation is that the sales after 7 o’clock only account for 10% of the whole day’s sales. In fact, before 7 o’clock, it is almost sold out.

Therefore, Lin Shen asked Sun Qiang to apply this discussion directly to RT-Mart’s self-operated fresh pork.

The same slogan was also given, 10% off at 7pm, 20% off at 7:30, 30% off at 8pm, 40% off at 8:30pm, and then the supermarket closed at 9pm, and the lowest discount was 60% off. fold.

But as soon as this routine came out, it became a new thing that customers talked about in the neighborhood. A group of people felt that RT-Mart Supermarket was really good at playing.

Although there are not many people who are really waiting to buy discounted pork, most of them are aunts who live nearby, RT-Mart supermarket has still become the object of discussion among Shai citizens after dinner.

However, this kind of routine still makes more and more people subconsciously choose to go to RT-Mart supermarket when buying things.

Although it has been open for a full week, the daily turnover of RT-Mart Supermarket remains at around 1.2 million.

By the weekend, this turnover will be around 800,000 more.

…………

The business of RT-Mart Supermarket is so prosperous that it has indeed aroused dissatisfaction from other supermarkets in Shai.

After all, if your business is so popular, the business of other supermarkets will naturally be affected. Even if the impact is not obvious, other customers always think that their supermarket is inferior to RT-Mart. This feeling is also very unpleasant.

And, more importantly, once RT-Mart supermarket succeeds, if a new RT-Mart supermarket is opened in Shai, the impact on other people’s businesses will become increasingly obvious. For example, if RT-Mart and Hualian Supermarket are opened nearby, then all customers will definitely go to RT-Mart Supermarket. Who will go to Hualian Supermarket for shopping?

Under the call of Lu Jincong, the owner of Hualian Supermarket, the owners of several large supermarkets in Shai gathered together.

What they want to discuss is the sudden appearance of RT-Mart Supermarket.

Smoke filled the air, and all these supermarket owners were smoking. No one spoke first.

“Everyone, please share your opinions.” said Lu Jincong, who was smoking a cigarette.

“I have to say that RT-Mart Supermarket is very thoughtful.

They thought of selling fresh food and agricultural products in the supermarket, making the supermarket more friendly to the people.

If it weren’t for the fact that several of the supermarkets I own couldn’t make room for new areas, I would have wanted to introduce this model into our supermarkets.

“He Wei, the owner of IKEA Supermarket, said,”There is also the policy they recently introduced of not selling overnight meat.

Although it is a gimmick, it does have a marketing effect.

The owner of this supermarket has different ideas than ordinary people.

”

“Boss He, I didn’t ask you to exaggerate about Yunfa.”Lu Jincong said with a sneer,”The problem now is that RT-Mart’s entry has made us all feel uncomfortable. He opened a large supermarket with an area of 20,000 square meters. This is not taking all of our colleagues in the eyes.”

“Boss Lu, you came to us to deal with RT-Mart?”said the owner of Baixing Supermarket.