Rebirth: From catering group to world’s richest man

After Zulong Technology was announced by the Economic and Trade Commission as one of the six companies that the country will focus on supporting in the next ten years, companies like Master Kong were envious and jealous, but they had no choice. Companies like them, which mainly engage in food production, have natural disadvantages and are not suitable as companies. Support objects for”Fortune 500″ companies

…………

When summer was about to pass, Wang Wenzhong came to see Lin Shen.

He came to Lin Shen just to report on the progress of the”Home Inn” he was going to build during this period.

According to what Lin Shen told him before, he first decorated a”Home Inn” model room and planned to let Lin Shen go over and take a look. Discuss with Lin Shen what needs to be improved.

Lin Shen happened to be at home on vacation and had nothing else to do, so he drove with Wang Wenzhong to see if he understood the essence of running a chain of fast hotels.

When we arrived at the hotel location, we followed Wang Wenzhong into what he called a model room.

Lin Shen looked around inside and felt that Wang Wenzhong’s express hotel was just as expected, and basically failed to capture the essence of later generations of express hotels. Instead, I made a bunch of useless and bells and whistles.

This cannot be blamed on Wang Wenzhong. After all, there is no reference sample and it is a self-exploration.

After visiting the model room decorated by Wang Wenzhong, Wang Wenzhong rubbed his hands together and waited nervously for Lin Shen to give him advice.

“That Lao Wang, you, the decorator, have a big problem. If you follow this decoration, I think it will definitely fail.” Lin Shen said.

Wang Wenzhong’s old face suddenly turned red and he said:”Mr. Lin, it’s okay if you just say it. I’ll listen carefully and see how we can improve it. To be honest, after I did some research on it myself, I always felt something was weird.”

“Then I’ll just say it.”Lin Shen said unceremoniously,”Our original intention of building this express hotel is to provide accommodation services to business travelers who are on business trips. For these target groups, staying in luxury hotels is not affordable enough, but staying in ordinary hotels has better conditions. And too crude. Therefore, the express hotel we want to build is to provide a service that is both affordable and in good condition.”

Wang Wenzhong nodded his head like a chicken pecking at rice.

“First, your room is too big, there is no need to be so big. Between 15 square meters and 35 square meters is suitable. Different sizes and prices may vary slightly. But if you make a 50-square-meter room now, it would be a waste of space. The area saved can be used to decorate a few more rooms. Lin Shen said.

Wang Wenzhong nodded repeatedly.

“Second, you have too many unrealistic things in this room.

For example, a large coffee table or a wardrobe.

Since our guests are positioned as business travelers, they will not carry a lot of luggage, let alone stay there permanently.

Some may only stay for one night, with only one person staying, and will not receive guests in the room, let alone Wardrobes store large amounts of clothing.

You can make the coffee table smaller and replace the wardrobe with clothes racks to save space and cost, and use the money for other improvements.

“Lin Shen continued.

Wang Wenzhong continued to nod.

He felt that what Lin Shen said was very reasonable. When he went out before, he basically didn’t use a wardrobe. He kept his luggage in boxes and didn’t bother to take them out. He only had the clothes he wore with him. May need to be hung

“Third, and most importantly, you have made a lot of arrangements in the room, but it still gives people a sense of cheapness and lack of value for money. Do you know why? The bed you are using is too old. I suggest that all mattresses be replaced with Simmons. Secondly, all sanitary products in the bathroom must be replaced with high-end products. All toilets, wash basins and shower heads are used, and they are all made shiny. Lin Shen said

“OK, I noted it down. Wang Wenzhong said quickly

“That’s all for now. Lin Shen said.

In fact, most of what Lin Shen said were detours taken by Jinjiang Star in the previous generation when it started to operate as an express hotel.

Among them, the bedding and bathrooms were made to be high-end, and the wardrobe was replaced with clothes hangers. This operation is an important aspect to improve the quality of the hotel and save costs. As for other aspects of 24-hour hot water, timely replacement of consumables and bedding after check-out, Lin Shen mentioned these to Wang Wenzhong before, and Wang Wenzhong also took care of them.

After listening to Lin Shen’s advice, Wang Wenzhong felt that he had made a detour before, trying to save money where he shouldn’t, but making extravagance where he should.

“Mr. Lin, do you have any other suggestions for Home Inns?”Wang Wenzhong asked

“Um.

“Lin Shen said,”The other suggestions are business suggestions.

For example, we can launch a membership system.

If you become a member of our hotel, you can enjoy a certain discount on your stay.

We can also adopt a points system.

The higher the membership level, the higher the discount you will enjoy.

In this way, as long as they stay in our hotel once, they will be willing to stay in our hotel next time they go on a business trip.

If Home Inns develops its business in the future and has chain stores across the country, they can also enjoy the same discounts at Home Inn hotels across the country.

Wang Wenzhong’s eyes lit up and he said,”This is a good idea!” This can cultivate highly loyal customers and help us compete.

Lin Shen nodded and said,”Yes, that’s the truth.

” Also, I suggest that although our fast hotel does not have a restaurant, we can provide guests with free simple meals in the morning, such as soy milk, fried dough sticks, pickles, steamed buns and other foods, because many customers come on business trips and are unfamiliar with the place and have no idea how to get up in the morning.

Dedicate time to have breakfast.

Many people may even need to get up early to catch the train.

Providing simple meals is also a way to improve our services.

”

“Mr. Lin, I will ask someone to do this later. This is simple and not difficult at all.”Wang Wenzhong said.

Lin Shen simply had a good chat with Wang Wenzhong and told him a lot about the routines of fast hotels, such as providing instant noodles, safety T and other consumer goods in hotel rooms, for example, opening a store near a university town, and providing hourly services. Wang Wenzhong couldn’t help nodding and praising the room service.