Rebirth: From catering group to world’s richest man

The series of sports shoes launched by Fila have always been welcomed by overseas markets.

Lin Shen has always attached great importance to launching his own sports shoes.

Under the supervision of Lin Shen, Fila established the category of sports shoes and specially hired designer talents to become a sports shoe design and new material and new technology research and development department.

When Lin Shen proposed to set up a new materials and new technology department specifically for a pair of shoes, the senior management of Fila Company was puzzled.

However, Lin Shen had the final say in everything, and Kong Yu also supported Lin Shen’s decision, so this new department was established.

After the establishment of this new department, Lin Shen provided three sneaker design drawings to Fila’s design department. They are the design drawings of running shoes, basketball shoes and football shoes, and let the design department design them according to the drawings.

The three drawings Lin Shen gave Fila were naturally the most amazing sneaker styles in the future. After the design department got the drawings, they were so surprised that they immediately designed them according to the drawings. After the three shoes were designed, no matter Whether it’s aesthetics or innovation, they are all ahead of all the sneakers on the market, just like works of art.

After the launch of these three shoes, although the domestic response was average, they were very popular in overseas markets.

Especially in countries such as Stars and Stripes, it is highly sought after.

Since then, Fila’s own design team has also begun to design its own shoe styles and strive for innovation.

At the same time, within the past two years, Fila has also obtained its own patent for air cushion technology.

Lin Shen thought about it and felt that it was necessary to go back and ask Kong Yu to show Lin Shen all the self-designed sneakers launched by Fila in the past two years. He could find faults and make suggestions. Also, Lin Shen had some other opinions that he wanted to mention to Kong Yu.

Thinking of this, Lin Shen said to Zhang E:”Achievements are a good thing, but don’t be proud. Nike and Adidas are studying our shoes. They may not necessarily think our shoes are good. It is also possible that they are studying the aesthetics of the people of Longguo and are interested in them.” I want to talk to Kong Yu about this matter.” When

Zhang E heard what Lin Shen said, she naturally took it seriously and said in a serious tone:”That’s what Mr. Lin said.”

With Zhang E’s serious tone, Lin Shen said:”Relax, don’t be so serious, okay? We won’t talk about our own business today.”

Almost turning the dinner party with friends into a company meeting, Lin Shen quickly stopped talking about Juewei and It’s about Fila.

Jiang Fei also said quickly:”Yes, let’s talk about Wen Tao and Liang Feng’s small business. These two are doing a great job now. Let Lin Shen give you some advice. What’s the next step?”

Shen Wentao immediately put down his chopsticks. With an expression full of curiosity, he said:”Yes, yes, you should show us a clear path.”

Lin Shen took a sip of water and said:”What’s wrong with you two? Looking at your mental state, I feel that you are developing well. Shen Wentao said:”

That’s pretty good. Didn’t you say before that we would set up our own fresh milk company and collect fresh milk from dairy farmers? Liang Feng and I really did that, and we are doing more of it now.” Now, there are about 5,000 bottles of milk delivered every morning. Liang Feng and I no longer deliver milk ourselves. Instead, we hire people to deliver milk to families who order milk every morning.”

“Five thousand households ordering milk? This number is indeed quite a lot.”Lin Shen was surprised.

Five thousand households every day, this number is really amazing.

“Can milk source be guaranteed? Lin Shen asked

“Um. We have cooperative relationships with dairy farmers around Shai and collect fresh milk from them.”Shen Wentao said

“So what problems do you have now? Lin Shen said

“There are a lot of problems and headaches every day.

We just don’t want to think about these problems now.

It is an ostrich behavior, burying our heads in the sand and pretending that these problems do not exist.

“Shen Wentao shook his head and said,”For example, we recycle glass bottles containing milk.

Many customers dislike our recycling of these bottles, and the damage rate of these bottles is very high, whether they are in transit, in the hands of customers, or in the process of recycling.

All will be damaged.

The cost is a bit high.

Secondly, after many new customers ordered milk from us, they had diarrhea after drinking it after returning home, resulting in many disputes.

Third, our door-to-door milk delivery method is affected by the weather.

Sometimes if the weather is bad, such as heavy rain, then we may not be able to deliver it to customers.

This is still the most common problem, there are many others, too numerous to mention.

……”

Liang Feng added on the side:”Actually, there is another problem. When the dairy farmers see that we are making money, they start to raise prices and do not act in accordance with the contract. If we don’t increase their money, they will not provide us with milk.””

“Yes, yes, these people are too careless.”Shen Wentao slapped his head, remembering this terrible problem, and said,”A group of unruly people.

Jiang Fei interrupted and said:”I don’t know much about anything else, but I know that most people in the Dragon Kingdom are lactose intolerant. Diarrhea after drinking milk is not necessarily your problem.” Shen

Wentao said:”We also know this, but customers don’t know it, and it’s hard for thieves to reason with them.””

“This is true, there are no easy customers to serve. Jiang Feishen said with the same feeling.

Then everyone focused their attention on Lin Shen. Obviously, Lin Shen still had to give them some advice.

“In fact, all the problems you encounter can be solved with one method. That is to formalize your milk business. Your current model is still too backward and too primitive. Do you still remember that when you first started doing this, I told you that in the end, you must be on the right track, otherwise you will end up dead.” Lin Shen said honestly and politely.

Shen Wentao and Liang Feng looked at each other, and Shen Wentao said:”Yes, I also realized that it’s okay for us to make small fuss like this, but we are destined to not do anything big.

Lin Shen chuckled and said,”It’s not that you can’t make it big, it’s that you will definitely be eliminated in the future.” The reason why you can still make money now is because big capital has not yet entered the liquid milk industry.”