Rebirth: From catering group to world’s richest man

Lei Jun and Qiu Bojun just did what they said. Within a few days, a promotional advertisement for”Legend of Hot Blood” was published on Jinshan.com.

The promotion content of the advertisement is very simple. It is to promote that Dragon Kingdom’s first graphical online game”Legend of Blood” will be launched by Kingsoft Games, a subsidiary of Kingsoft Group. Please look forward to it! He also brazenly said that from now on, Dragon Kingdom’s online games will start with”Legend of Hot Blood” and start a new era.”Legend of Hot Blood” will definitely become a landmark work!

It was a simple promotion, but it aroused heated discussions among netizens on Jinshan.com.

Because everyone is still very curious about graphical online games. This is the first time netizens have heard of this term.

Because the first graphical online game in the previous life should be”King of Kings”, which will be launched in July this year. This game is the work that opened up the Dragon Kingdom online game and truly transformed online games from text to text. The image is groundbreaking and of far-reaching significance.

Now Kingsoft Games'”Legend of Hot Blood” is launched first, and it naturally takes the lead.”Legend of Hot Blood” has become the first graphical online game

“What is a graphical online game? Fresh vocabulary!”

“The literal meaning is easy to understand, it is an online game with images!”

“Counter-Strike kind of thing?”

“Counter-Strike can only be played online on a local area network. The online game is where the entire Internet is connected together. It should be like the text-based online game of Kingsoft.com, where the whole country can play together.”

“Play together across the country? How many people are needed? How lively?”

“It’s too much. The whole country is playing together. Can the server withstand it?”

“If you can’t stand it, just get a few more servers. Isn’t the text cultivator of Jinshan.com also divided into first-tier, second-tier and third-tier networks?”

“I feel like Kingsoft is bragging. I don’t believe it. It’s incredible that netizens all over the country are playing a graphical online game.”

“It may not be true. Now that the Internet speed has increased, the conditions were not mature before, but now it may not be impossible. And I heard that there are already graphic online games abroad.”

“Let me tell you, I’m really looking forward to it. It would be very lively if netizens from all over the country played together.”

“It’s just that, we would be very happy to play LAN together in an Internet cafe. If the whole country plays together, it will be exciting just thinking about it.”

“Kingsoft.com is dishonest. I suggest you reveal more information. What does it mean to just post an advertisement like this?”

“That’s it, at least put a picture out, right? It’s not kind to whet your appetite.”

…………

In addition to online publicity and distribution, Kingsoft Games’ main publicity and distribution work is also concentrated offline.

The first location is various large-scale Internet cafes across the country.

The publicity and distribution department of Kingsoft Games posted posters in these Internet cafes, and every netizen who entered the Internet cafe could see the promotional posters.

Moreover, Kingsoft Games has also sent the game CDs to Internet cafes in various places in advance, so that there is no need to download the game on the Internet cafe computer.

You can directly use the CD to install it, and just wait until the day when the server is launched to log in.

The second publicity location is concentrated in retail outlets that sell Kingsoft Cards. There are posters in electronic markets, supermarkets and newsstands.

After a period of publicity,”Legend of Hot Blood” finally uploaded the installation program on Jinshan.com. The program is not small, but as soon as it was released, the download volume began to soar. Although the Internet speed is now very fast, netizens During this period of time, everyone’s interest was piqued, and everyone started downloading while holding their noses and enduring the discomfort.

With today’s Internet speed, once the download function is used, the computer can’t do anything else but stare at it, which is very painful.

On the first day, the download volume of the”Legend of Blood” installer reached 70,000, which can be said to be very ideal.

Because offline Internet cafes have basically been installed long ago, this part is not included. A computer in an offline Internet cafe may be equivalent to ten Internet users.

Of course, although the download and installation program was released, the server was not started, which meant that I could not log in for the time being. I could only continue to stare at the login interface on the desktop.

Kingsoft Network Management calls this pre-downloading.

The next day, the download volume of the”Legend of Blood” installer doubled again, reaching 130,000 downloads.

It can be said that this download volume is already quite gratifying.

When Lei Jun and Qiu Bojun saw how enthusiastic the netizens were, they knew they couldn’t drag it out any longer, and they would be scolded if it continued.

In order to welcome the first closed beta of”Legend of Hot Blood”, Kingsoft Games made full preparations. All employees worked overtime and day and night, for fear of any accidents happening on the day of the closed beta.

Lei Jun made an announcement directly on Kingsoft.com that”Legend of Hot Blood” would be undergoing its first closed beta test tomorrow. Sure enough, as soon as the news came out, all the netizens on Kingsoft.com became excited. After all, they had been working up their appetite for so many days, and they couldn’t wait any longer and wanted to quickly get into the game and experience it.

Many old Internet users of Jinshan.com had nothing to do the next day. They didn’t sleep well all night, just waiting for the”Legend of Hot Blood” server to open the next day.

At eight o’clock in the morning the next day, according to the previous announcement, the internal test server of”Legend of Hot Blood” was officially opened. As soon as the server was launched, a large number of netizens poured into the game. After logging in to the game with a Kingsoft.com pass, they then registered their own The game character and nickname were then officially entered into the game.

At first, there were only twos and threes of people in the game, but soon, there were more and more people, and netizens came in groups after hearing the news.

Soon, the map was filled with dense crowds of people.

“Is this an online game? The effect is not as good as a stand-alone game.”Someone is typing on the public screen

“Nonsense, can online games be compared with stand-alone games? It’s not the same thing at all, okay? If it were made into a stand-alone game that was so sophisticated, how could it be possible for so many people to play together?”

“Are you swearing? Where are you? Believe it or not, I’m going to kill you!”

“Then come on, I’m waiting for you to chop me down”

……

The game soon became lively. The ground was full of people fighting monsters. The monsters that were spawned were all drowned by people. The scene was very spectacular for a time.

Soon, some people found fun in this simple gameplay and had a great time slaying monsters and exploding equipment. Others aspired to be the highest level people in the server and kept killing monsters. I want to upgrade the ground and want to be the big brother of the entire server.

As netizens entered the Internet cafe, by noon, the number of people in the server was still soaring, and the number of people online easily reached 100,000.