Rebirth: From catering group to world’s richest man

Lin Shen called Zhang Tongchen and asked him to come see him immediately.

As a result, Zhang Tongchen was on a business trip and was not in Shai yet. However, Zhang Tongchen promised Lin Shen that he would return to S Sea tomorrow and come to see Lin Shen as soon as possible after returning to S Sea.

After hanging up the phone with Zhang Tongchen, Lin Shen said to Mu Tingting:”Tingting, please tell me again, what is the current situation of Zhenxing Electrical Appliances?”

Mu Tingting told Lin Shen everything she learned.

After listening, Lin Shen really felt that the current situation of Zhenxing Electrical Appliances was a bit serious. If it had been discovered later, Lin Shen would not have known why Zhenxing Electrical Appliances had major problems.

This Zhang Tongchen is really messing around and almost causing big trouble.

…………

In the afternoon of the next day, Zhang Tongchen drove to Lin Shen’s villa.

Zhang Tongchen entered Lin Shen’s villa in a hurry and said,”Mr. Lin, what do you want from me? Sorry, I’ve been too busy recently. Let’s revitalize……”

Lin Shen interrupted him and said,”Mr. Zhang, sit down first.”

Zhang Tongchen sat down first and looked at Lin Shen in confusion.

Lin Shen asked in a leisurely manner:”What is the current share price of Zhenxing Electrical Appliances?”

Zhang Tongchen didn’t know why, so he said honestly:”33 Hong Kong dollars per share.”

“oh. So, the Internet bubble has little impact? Lin Shen said

“Um. Zhang Tongchen nodded and said,”I was worried at first, but later it turned out that I was overthinking it. Nasdaq did not affect the Hong Kong stock market at all. Even if it did have a slight impact, our Zhenxing Electrical Appliances Co., Ltd. is still very strong, and our company still receives a lot of investment.” favored by the reader. Lin

Shen nodded and said,”Mr. Zhang, I heard that after you received the money raised from the stock market, you are expanding aggressively this year.”

Zhang Tongchen nodded and said happily:”Of course, since we have raised so much money, we will definitely increase our efforts to expand. I will definitely take this opportunity to completely kill all competitors.” Kill Su N and G Mei and dominate the market 100%”

“Your idea is good, but I have told you before that expansion must be steady and not blind. I think your expansion this year is very problematic, especially since the home appliance market situation is quite special this year, and it should not be the case.”Lin Shen said.

This year, the home appliance market has once again launched a price war. It was Changhong TV before, and this time it dragged the entire industry to lower prices with itself.

The last time it was a price war against foreign brands, but this time, it is among national brands. As a result, after a year of fighting, Changhong itself lost hundreds of millions of dollars, and Ni Changhong , the general manager of Changhong Home Appliances, was ousted. Similarly, Konka TV also lost 800 million, and general manager Hong Kangjia had to resign. The boss of Skyworth TV said that now they can only make 10 yuan for each color TV they produce, which is basically unprofitable.

The most important thing is that because of the huge price cuts of color TVs, consumers have strong desire to buy them, such as in retail home appliance shopping malls. In order to compete for consumers, some locals are trying their best to reduce their profits. For example, some home appliance stores are selling color TVs by the pound for only 15 yuan per pound. A 29-inch color TV can only be sold for more than 1,500 yuan, which is very cheap!

Therefore, home appliance retail such as Zhenxing Electric has also been hit hard this year. It does not mean that you can make a lot of money just by following Zhenxing Electric. Lin Shen must think there is something wrong with such expansion in an environment like this year.

“But Mr. Lin, we can’t miss such a good opportunity. Moreover, in the future, home appliance shopping malls will definitely spread all over the country. Sooner or later, we will have to reach this point.”Zhang Tongchen still wanted to argue with reason.

“I heard that you opened six new Zhenxing Electrical Appliances stores in Yangcheng this year, plus the previous four.

Don’t you think the density is too dense? Not only is it a waste of resources, it may also cause internal friction.

The most important thing is that the extra rent, employees, decoration, etc.

, have greatly consumed our funds.

“Lin Shen said,”I also heard that if you open our stores in the counties where you go, not only will these remote stores have to be managed separately in the future, but they will also need to distribute goods from distant distribution centers, which adds a lot for no reason.

the costing payment.

Moreover, this kind of cost will continue to be spent every year in the future, which is a burden for Zhenxing Electrical Appliances.

”

After Lin Shen said this, Zhang Tongchen stopped talking and fell into deep thought.

But Lin Shen knew that Zhang Tongchen would not be able to figure out these problems for a while.

For example, Suning in later generations fell into a rupture of capital chain due to blind expansion. Dilemma, Lin Shen must help revitalize electrical appliances to prevent micro-degeneration

“But Mr. Lin, we have a lot of money.”Zhang Tongchen said

“If you have a lot of money, it’s investors’ money. You have to be responsible to them and not be so willful. If our capital chain is broken, we can package and sell Zhenxing Electric as a whole. With the construction of our stores and distribution centers across the country, we are not afraid of losing everything. But all the investors’ money is gone, and they are about to jump off the building. Lin Shen said.

Zhang Tongchen was stunned when Lin Shen said

“I am not against the continued expansion of Zhenxing Electrical Appliances, but as I said before, we need to be steady and careful.

Rather than expanding in a hot-headed way.

Sooner or later, we will reap the consequences.

Listen to me on this matter.

Slow down the pace.

Some stores that are planned to be opened will have their plans postponed.

Those that have already opened will be retained or closed depending on the business situation.

“Lin Shen decided to directly help Zhang Tongchen make the decision.

“Closing the store as soon as it opens will affect our company’s reputation.”Zhang Tongchen still wants to struggle.

“It doesn’t matter, the closed stores will be said to be counterfeit products that imitate our brand. Lin Shen said

“……”Zhang Tongchen has a black line on his head

“Just do as I say. I don’t want to convene a board meeting and make it difficult for you to step down.”Lin Shen said.

When Lin Shen said this, Zhang Tongchen realized that Lin Shen was not joking. There was really no discussion this time. Lin Shen was going to kill his willfulness this time.