Rebirth: From catering group to world’s richest man

In addition to Tao Huabi from Lao Gan Ma and Feng Bao Lu from Qingchun Bao, there is another person who came specially to see Lin Shen this year. This person is Gao Lei from Donghu Liangpin.

At Donghu Liangpin, Gao Lei is basically doing the actual work now, while Lin Shen’s father, Lin Guohui, is basically in a semi-retired state.

Ever since Lin Guohui learned about Lin Shen’s ins and outs and knew that Lin Shen was constantly involved in tens of billions of dollars in business, Lin Guohui had basically given up treatment and lost interest in competing with his son. So at Donghu Liangpin Food Company, Lin Guohui is currently doing the same thing as Lin Shen, which is to let go of the shopkeeper.

Gao Lei is doing the work anyway, and Lin Guohui is responsible for signing.

When Gao Lei came to Shai to meet Lin Shen, Lin Shen was still very surprised.

Because he was going back to his hometown during the Spring Festival, Lin Shen was really confused when he came all the way to Shai.

However, now that he is here, Lin Shen still wants to see him.

The meeting place was also arranged at Lin Shen’s villa.

When Gao Lei saw such a luxurious villa complex, he was still amazed and amazed until he entered Lin Shen’s villa.

Gao Lei knew that Lin Shen didn’t want to see him before, so he was still very cautious when facing Lin Shen, as if he was on pins and needles.

But Lin Shen still asked Gao Lei to sit down on the sofa, and then poured Gao Lei a cup of tea.

“Mr. Gao, I have heard from my dad that the sales of Donghu Liangpin increased by 30% this year compared with last year, which is a good job.”Before Gao Lei didn’t know what to say, Lin Shen said first.

Gao Lei was flattered and said quickly:”Mr. Lin, I’m sorry. It’s all what I should have done.”

“Um. By the way, did my dad give you equity shares this year? Lin Shen asked

“separated. Gao Lei replied subconsciously, and soon he reacted and said,”Mr. Lin, is it your intention to share the equity with me?””

“Yes, during the Chinese New Year last year, I told my dad that you have been doing well and I should have given you equity a long time ago. Lin Shen said

“thanks, thanks.”Gao Lei said excitedly, because Lin Guohui gave him the equity of Donghu Liangpin. He had always thought that Lin Guohui did it without telling Lin Shen. It was Lin Shen’s intention after doing it for a long time.

“You don’t think I don’t know, do you? You need to understand that I am the largest shareholder of Donghu Liangpin. We are not listed on the market, and changes in equity ownership must be approved by me. Lin Shen said with a smile.

“Yes Yes.”Gao Lei was so excited that he didn’t know what to say, because he always thought that Lin Shen had a problem with him and could not trust him. However, after working for a long time, Lin Shen no longer had a problem with him.

“So, do your best. Lin Shen said

“Don’t worry, Mr. Lin, I will definitely live up to your and Mr. Lin’s expectations. Gao Lei said

“So, why did you bother to come to Shai to see me? Lin Shen asked

“Mr. Lin, actually I have two things to do. The first thing is that our company has added many new categories of snack foods in the past two years. Currently, there are 68 kinds of Donghu products.……”Gao Lei said

“so much?”Lin Shen was also shocked.

At present, Donghu Liangpin’s products are basically sold in supermarkets all over the country. Lin Shen often sees them in supermarkets, but he really doesn’t know the variety of Donghu Liangpin’s food. There were so many, which was completely beyond Lin Shen’s expectation.

“Well, our major categories include vegetarian tofu, roasted nuts, candied dried fruits, biscuits, puffed foods, and meat products. Last year, we even added scented tea and fruit tea, so there are all kinds of snacks, a total of 68 different kinds of snacks.”Gao Lei said.

When Lin Shen heard this, he was really shocked. Unknowingly, Donghu Liangpin’s products have become so extensive.

“Then go on. Lin Shen said

“This is what I think. As Longguo pays more and more attention to food safety, I think it is necessary to create a new brand image and follow a brand strategy for our products to distinguish them from ordinary no-name snacks. I would like to ask Mr. Lin if you have any good suggestions. Gao Lei said humbly

“oh? You actually have such an idea? not bad. Your idea is very advanced and I support you.”Lin Shen thought of the snack brand Three Hamsters in later generations. His brand image has always been three hamsters. This image is very helpful in improving the brand image, and it is very memorable. The important thing is that using three hamsters to make In order to improve the image, you can also develop peripherals.

For example, clothes with three hamster patterns and three hamster toy dolls were all peripherals launched by the three hamsters in the previous life.

Lin Shen really felt that this idea was proposed by Gao Lei. Lei’s ideas are quite advanced.

“I have an immature opinion, please listen to it for now.

We can think of Haier and design an animated image for Donghu Liangpin.

My suggestion is a cute and playful image like three squirrels to build our brand into a natural, green and healthy food image.

You should know how successful Haier Brothers are doing, right? To a certain extent, after Haier created the image of the Haier brothers, Haier’s electrical appliances became synonymous with wisdom and technology.

We can’t do as well as Haier, but we can look forward to it.

“Lin Shen simply told the routine of the three hamsters that had not yet been born.

As for whether Gao Lei copied it or reimagined it, that was his business.

After listening to Lin Shen’s words, Gao Lei’s eyes were filled with excitement. Liang, said:”Mr. Lin, it seems that the rumors are correct, you are indeed a genius.”

“Don’t just pick something that sounds good. Whether it can be successful depends on how well you operate it. Just having an idea is still far from enough. Lin Shen said.

Gao Lei nodded repeatedly.

“By the way, Mr. Lin, I have one more thing. When I was surfing the Internet, I saw a new term on the Internet called e-commerce. Can you tell me a little bit about that? Gao Lei continued.

Lin Shen was stunned and said,”Are you still online?”

Gao Lei nodded and said,”Yes, Mr. Lin, I go online. Things on the Internet are very new. I think I can learn a lot from it.” So I will surf the Internet and learn new knowledge when I have time. I also plan to build a website for our company.”

Lin Shen immediately looked at Gao Lei with admiration. It seems that this person is really capable. No wonder he invented boiled melon seeds back then and knew how to innovate. He even keeps pace with the times and often goes to the Internet.

“Why are you interested in e-commerce? Lin Shen asked.