Rebirth: From Computer System to World Richest
Chapter 120 Self-Operated Automobile Flagship Store! Luo Yang Who Spends Money Like Crazy!
The emergence of the Feidian coupe series is actually due to their efforts. Although Luo Yang does not intend to enter the low-end market, he designed a model priced at 150,000-250,000 yuan based on BBA.
It's still okay to position it as an entry-level compact car.
However, in order not to lower Jueying's positioning as a luxury business car, Feidian became an independent series and added elements and selling points of coupe and youth sports to differentiate the positioning and user groups of the two!
In this way, Beichen Automobile covers the three ranges of ABC. As for the higher-end D-class models, it will gradually be covered step by step in the future!
"In addition to the above three series, in the subsequent development plan, we also plan to launch an all-terrain off-road series, tentatively codenamed "Wuya", which is the car of Xiang Yu, the overlord of Western Chu! Its benchmark is the Benchi Grand G, Fengtian Land Cruiser, and Kip and other off-road series~ series!”
"At the same time, there is also a pure electric supercar that is also being designed. Unlike Feidian's main coupe, this is a real supercar with a starting price of not less than one million yuan. The final name has not yet been determined.
"Coupled with the D-class large vehicles that will be launched in the future, as million-level executive flagships, they will compete with ultra-luxury brands such as Maybach and Bentley. [The possibility of establishing a separate series cannot be ruled out."
"In this way, the six series will greatly enrich Beichen Automobile's models and make up for our shortcomings in the luxury car market!"
The six major series are the skeleton of Beichen Automobile and will also be the main development direction in the future!
"Whoosh!"
Everyone gave their applause!
Judging from the current situation, the future of Beichen Automobile is relatively bright. Everyone realizes that this will be another powerful brand of Beichen Technology!
Some people are already considering the separation of Beichen Automobile from the hardware division!
"After the issues of production capacity, brand positioning, and selling price are resolved, all that's left is sales and after-sales channels!"
"According to your request, Mr. Luo, we are taking the high-end boutique route. In the early stage, we will adopt the self-operated flagship store route. After we have established a firm foothold in the market, we will open up cooperation with secondary dealers.
"Before the acquisition of Yunchi Automobile, it had a total of 16 4S stores across the country, covering only half of the provinces in the country! After acquiring Yunchi, we negotiated with these 16 4S stores and finally fully acquired the other store, and then It has successively acquired 20 4S stores and has completed coverage of all provincial administrative regions in China!"
In order to facilitate the transfer of goods, we have divided the country into four major regions and established four major warehouses on this basis, each covering our flagship stores. The vehicles come off the production line and after the test, the goods can be transferred directly to the The four major warehouses will be allocated to the flagship store!"
"These 36 directly affiliated flagship stores basically cover all major provincial capitals and some megacities. According to the company's plan, we hired a professional team with a lot of money to redesign and renovate the flagship stores in a unified way. At the same time, we reorganized the original sales team. After assessment, a group of people were dismissed and re-recruited, and key training was conducted!”
"Currently, all 36 directly affiliated flagship stores have been constructed! All major teams and store managers have also completed their training and are all on duty!"
"In addition, after we acquired Yunchi Automobile, 4S stores came one after another to seek cooperation. However, according to Mr. Luo's wishes, we rejected them all for the time being. In the early sales period,
Beichen Auto will only be available from our direct flagship stores!"
"The outside world is also speculating now on whether we plan to sell on our own or cooperate with secondary dealers. We have not released precise information.
Gao Yunhai announced another blockbuster plan!
Directly under the automobile flagship store!
Four warehouses!
Following the mobile phone and computer flagship store, Beichen Automobile flagship store has also officially debuted!
There is no doubt! This is a shocking move!
But no one present looked surprised. This plan had been discussed several times. Although they were stunned by it, after the surprise, they were filled with ambition!
How much confidence does Luo Yang have to spend such a heavy investment on Beichen Automobile?
4S stores are different from others. They are real estate, land purchase expenses, 4S store design, construction, decoration expenses, sales and after-sales team expenses, plus opening up nationwide flagship store channels and establishing four major warehouses. Beichen Technology directly More than four billion were dropped!
Among them, the land cost is the bulk!
In order to avoid trouble, Beichen Technology's consistent style is to buy whatever it can. For most of its mobile phone and computer flagship stores, except for places where the other party does not sell them, most of them have bought the land where they are located!
These places have been carefully selected by Beichen Technology. Even if you don't open a flagship store, it is still very cost-effective to wait for the land value to increase.
Generally speaking, most car manufacturers will not go to 4S stores themselves. One is that the profit is low, and manufacturers look down on these small profits. The other is that it consumes too much manpower and material resources, and they also have to be responsible for after-sales, etc., which is too There is no trouble, so most of them cooperate with secondary dealers. This is the most common sales model!
Moreover, the cost of building a new 4S store is at least tens of millions, not including subsequent maintenance and daily consumption. Think about most car brands, there are hundreds or even thousands of partners. If you want to do it yourself, the initial investment cost is really It's too big, and most manufacturers don't dare to invest in it!
Moreover, Longguo's policy stipulates that after establishing a direct sales store in the same area, it is generally not allowed to cooperate with secondary dealers unless the two parties reach an agreement otherwise!
This directly caused most manufacturers to give up the practice of direct sales. After all, small profits but quick turnover are far better than running their own direct sales stores.
However, Beichen Technology is wealthy enough!
Luo Yang has full confidence in Beichen Automobile and is not worried about sales at all. This means that he does not need to cooperate with secondary dealers. Even if the flagship stores are not distributed in all prefecture-level cities, many users will take the initiative to buy!
This allows Luo Yang to take the initiative!
Of course, Luo Yang does not plan to open flagship stores all over the world.
These 36 flagship stores cover provincial capitals and some megacities across the country. Luo Yang does not plan to get involved in all the remaining prefecture-level cities, regions, etc. After all, the number of flagship stores will exceed one hundred. Many, and it’s not even enough!
These markets are left to the secondary dealers to develop.
For a profitable business, you never have to worry about no one coming to seek cooperation!
"Now the flagship store, four major warehouses, and production lines have all been adjusted. Two months ago, the three major super factories began to prepare for production. As of today, Jueying has produced 50,000 units, and the Red Rabbit 5 Ten thousand vehicles, 80,000 Feidian vehicles! A total of 180,000 vehicles in stock!”
0…Please give me flowers…………
Gao Yunhai once again released a piece of bombshell news!
180,000 cars in stock!
If anyone from the outside world came here, they would exclaim that Beichen Technology is crazy!
Before it was officially released, it had already spent 4 billion to build flagship stores and warehouses. In addition to the first and second phase renovation and upgrade costs obtained by the three major super factories, more than 100 billion had been spent!
Plus the production materials and construction costs of 180,000 cars...
This is a dizzying number!
"!"
Gao Yunhai let out a sigh of relief at this moment. He has been waiting for today's meeting for too long!
Beichen Technology has spent a lot of money, manpower and material resources, and invested in many high and new technologies, just to make Beichen Automobile an instant hit!
Throughout the development history of Beichen Technology, we can see that we have made a lot of preparations before launching a new product or brand, striving to win the first battle!
At this point, there is a legend that Beichen Technology has never failed!
In fact, after Beichen Automobile started stocking and production, Longguo's many upstream automotive material suppliers have already received many orders. However, under the strict requirements of Beichen Technology, these material suppliers have all signed strict confidentiality agreements. The outside world has not yet Not much buzz!
--0
As for suppliers, everyone knows that Beichen Technology has deep pockets and huge cash flow. Even if it fails to build a car, there is no need to worry about bankruptcy and being unable to pay for materials.
And in order to stabilize people's hearts, Beichen Technology paid a heavy deposit!
If you get the free money, how can the supplier have any reason to refuse?
Whether the car can be sold or not is a matter of Beichen Technology and it has nothing to do with them!
It was also under the financial offensive that Beichen Automobile, a new behemoth, completed a series of preparatory offensives without the outside world knowing about it, and accumulated countless ammunition!
Sharpen your sword and get ready to go!
The atmosphere in the conference room was very warm at this time. Everyone knew that this was the last major meeting before the launch of Beichen Auto!
Luo Yang sat at the head of the table and scanned the entire audience, taking in everyone's expressions one by one.
"Now that the preparations are complete, it's time for us to officially show off our swords!"
"According to the original plan, let's start promoting it. At the beginning of next month, it will be the day when we officially launch Beichen Motors!"
"The Public Relations Department, Propaganda Department, Planning Department, and Network Department are fully engaged in publicity bombing! I want all users around the world to know the news released by Beichen Automobile in the shortest possible time!"
Everyone responded in unison!
"yes!"
Facing many foreign offensives, the behemoth Beichen Technology has once again revealed its ferocious minions!
After the meeting, the entire Beichen Technology quickly became aware of the news, and several major business departments in the headquarters building all began to operate rapidly!
Hardware Business Group Building.
The two vice presidents who were unable to attend the meeting did not look discouraged at all when facing Qian Ming's triumphant return.
"Mr. Zhao, Mr. Li, the order from the headquarters has been issued, let's start taking action!"
Soon, all 36 auto flagship stores across the country received notifications from Beichen Technology Headquarters!
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