Rebirth: From Cottage To Big Money

Chapter 107

Only 11 million units shipped in the whole year!

Compared with those big brands, there is not even half a quarter of shipments.

Why dare to say that it has been successful.

It is based on two reasons.

One is the population of the African continent and the level of poverty!

The second reason is that they have just opened up this market, and the degree of opening up new markets is not ordinary difficulty, but to achieve such results is the greatest success. In fact, they do not need to reach as many as 11 million, as long as they exceed 8 million. The Ministry has already been a huge success. Obviously, the achievements of Legend Technology Company are already relatively successful.

This is inseparable from the offline channel network created by the huge amount of money in the early stage. Without these, all the achievements will only become empty talk.

“I noticed that the wind direction in Africa has changed a bit.”

Ma Benteng’s personal ambitions are not small. He has always wanted to let the Penguin Group go out. As an instant messaging company, its products are not as simple as imagined. It is even more difficult to open up new markets: “Legend S1 But they are selling well.”

“It is expected that in May of this year, which is an anniversary, the second generation of legendary mobile phones will be released, and shipments of more than 11 million will be reached.”

An Ran smiled lightly and achieved this result. He can also say to the outside world: “What? Have an idea, want your Penguin Group’s products to be carried on the legendary mobile phone?”

“Have this idea!”

Ma Benteng did not deny his thoughts, but at this point, he couldn’t help but frowned: “But in this way, the Penguin Group is also facing huge difficulties. At least once it is carried, it is bound to establish a branch there. Department, and the operation of the branch here is not small. This is the real reason for my entanglement.”

“The African market is not a mature market, nor is it a big market.”

An Ran has an incomparable understanding of the situation in Africa, which is also the real reason why he affirmed the achievements of the legendary technology company from his heart. It is based on understanding: “It is not easy to succeed there, especially for profit points. It’s even more difficult. You should know that there is a link to poverty and the level of consumption is not high. Although you always do it for free, free is the most expensive and profitable. It’s really a little bit over there. Can’t support it~”. ”

“But you are not without advantages. At least one of the major shareholders of your Penguin Group has huge influence in Africa. If you want to open up the market there, it will bring a lot of convenience.” An Ran puts the advantages and disadvantages. I talked about them one by one.

“Indeed, these issues need to be considered. The Penguin Group is too big. Facing such a major event, it is really not easy.” Ma Benteng is false to say that he is not discouraged.

“I’m even more curious about why the Legend S1 can achieve such a big success in Africa.”

Mr. Ren also spoke out. He is indeed very curious. He has also thought about this market. Even the products are listed in Africa. Among them, there is no shortage of low-cost sub-brands: “Weihua has a low-cost sub-brand. If you want to open up the African market, but the product is on the market there, there is always something lacking, not being welcomed, and not selling much. It stands to reason that everything should be done, such as advertising fees, etc. In the end it was still unacceptable.”

“Don’t tell me, because there is a strong offline channel network. I know you have paid a huge price to build this offline channel network. The soundness of the channel network has a great effect, but it is not a key one. There must be secrets in it.” Ren Lao can hardly hide his inner curiosity, but it is not easy to ask too obvious, because this has involved the legendary technology company Trade secrets.

“This is actually not nothing to say, there is no secret at all!”

An Ran waved his hand. It was a secret at first, but now that it has been revealed, it is no longer a secret: “If you carefully study it, it is not difficult to discover why the Legend S1 was successful. The reason is very simple. , That is its camera. We have developed and improved the camera ourselves so that Africans can better present their portraits when taking pictures.”

“Old Ren… You take your Weihua phone and find an African who is as black as black carbon. Take a picture and you will know why it failed. Because other mobile phone brands simply can’t do it. The portraits of Africans are perfectly presented, and what we did, especially with night cameras, other mobile phone brands, probably just took a mouthful of white teeth, and nothing else.” An Ran said with a smile.

“…” Old Ren heard this, and there was a moment of silence, his brain was running at a high speed, and he finally understood: “Such a little thing, it’s really hard for ordinary people to notice.”

“This has something to do with the living customs of Africans. Only after careful investigation, understanding their customs and hobbies, and then providing them with what they need, will they obediently pay for it.”

An Ran paused, and then continued: “. The second law for the victory of Legendary S1 is music. We can only describe their lifestyle in naive terms. But for so many years, they have always been This is the case. Except for the birth of a child, it is the sound. Start the party anytime, anywhere, where the party can be separated from the sound, and if you have a good speaker, you will be greeted.”

“I don’t even doubt that if there is a speaker company that makes a small speaker with low quality and good sound quality, it will definitely sell well in Africa.” An Ran finally made a small joke.

“It seems that the success of Legendary Technology Company is not accidental, but inevitable!”

Mr. Ren couldn’t help but sigh. I don’t know how many companies want to open up the market there. Although it is poor, the big brands still look down on it, but the small brand mobile phone manufacturers in the world are not too small. In other markets, there is no competition. They can only find a way in the small market. But up to now, only Legendary Technology Company has succeeded: “It is really not one to let Weihua Company lay down and cater to their tastes. An easy thing, if it gets bigger, you can’t stay focused, and you’ll be shackled accordingly.”

“So, I have always positioned Legendary Technology Company as a low-cost mobile phone brand, focusing on poor countries. The African market is the first, and there will be further actions in the future.”

An Ran doesn’t mind saying here that they are all trustworthy people. Even if Mr. Ren has half of his colleagues present, he will not hide it: “Going to the market with your heart, understanding their customs, If you have a living habit, no matter how you cater to them in a targeted manner, and no matter how well the offline channels are perfected, if you still can’t achieve success, then your fate is playing tricks. After all, you’ve done everything you need to do.”

…Pool.