Rebirth, I am the most powerful business tycoon

In fact, as early as the beginning of the 19th century, Coke soda was born in the mainland, and the name is Watson's soda.

During the Anti-Japanese War, he stopped his business in the mainland and returned to Xiangjiang.

In 1963, Hutchison Whampoa acquired Watsons, followed by Li Jiacheng swallowed billions of Hutchison Whampoa with a capital of 800 million, but at this time Watsons had transformed into a medical supplies and supermarket.

As for the soda beverage market, only the distilled water business remains.

That is, common office drinking water.

This is domestic.

As for foreign investment, the first to come was Coca-Cola.

As early as 1927, it entered the magic market.

The thirties.

even found Ruan Lingyu, who was very popular in the magic city at that time, to endorse.

With the help of Ruan Lingyu's popularity, Coca-Cola began to enter the public class, and its sales increased day by day, becoming a popular drink.

By 1933, Coca-Cola's bottling plant in Modu had become the largest Coke soda factory outside of country M.

By 1948, the factory had produced more than 1 million cases, setting a record for sales outside of country M.

Be a fad.

Subsequently, the domestic situation changed, and Coca-Cola withdrew from Great Xia.

After 1978, relations between the two countries improved, and after the establishment of diplomatic relations, Coca-Cola returned to the mainland.

With Yanjing as the headquarters, it radiates the entire Great Xia.

Pepsi ensued.

The difference is that Pepsi is based in Pengcheng.

In fact, in addition to these two foreign-funded cola brands, there are also eight major soda brands such as 'Arctic Ocean', 'Happy Cola' and 'Tianfu Cola'.

It can be said that the cola market in the mainland today can be described as a group of heroes.

For this reason, Jiang Feng has communicated with Wang Dong many times through international calls.

First of all, the price positioning should not be too high, more expensive than domestic Coke, cheaper than Coca-Cola and Pepsi.

Then there is the need to keep improving in terms of product packaging.

There is also a big investment in advertising, don't be stingy.

For today's Master Kong Group, even if it costs 30 million yuan in the mainland every month, it is expensive.

Pepsi and Coca-Cola.

Although these two companies are strong, it is impossible to concentrate all their resources in the mainland.

Again.

Eighties.

There are still many restrictions on foreign-funded enterprises, while Hong Kong-funded enterprises are more often given the green light.

In addition, Jiang Feng emphasized that he would fight steadily and steadily, and then take Nanyue first.

Nanyue is a province with a large population, and there are many people who go out to work.

As long as you can take this place, everything else is easy to say.

This is also why very Coke only lays crazy advertisements in the southern Guangdong area.

The first to be alert was Pepsi, which was also based in Pengcheng, and for Master Kong, an old rival, Pepsi's mainland executives more or less got the news from the Asian headquarters.

Secondly, it is Yanjing's Coca-Cola.

Although the headquarters is set in Yanjing, Coca-Cola's ambition is not small, and it has been operating in the mainland for more than 10 years, basically the first and second tiers, and the major cities in China have distribution networks.

However, although the two were wary of very Coke, they did not do anything to deal with it.

After all, now, in the mainland market, the biggest competition with them are the eight major domestic manufacturers.

.......

Master Kong Building.

"Boss, this is my analysis report from investigating more than a dozen large supermarkets in Xiangjiang, you can take a look. "

In Jiang Feng's office, He Chengzhou handed the half-month-hard report in his hand to Jiang Feng.

Jiang Feng, who took the report, flipped through it casually and asked, "How is it? What are the results of the investigation?"

"According to the way the boss said, the price will be reduced to 15% of the net profit, and the implementation of membership fees, I think it should work, the current market supermarket gross profit is about 40%, high products have 50%. "

"Net profit, the net profit of grain, oil and dry goods is generally about 20%-25%, and the fresh food is a little higher, about 30%-40%..."

"Taken together, the overall net profit of the supermarket is around 25%. "

He Chengzhou briefly stated the results of his investigation.

Jiang Feng had never run a supermarket in his previous life, but he understood one thing, that is, if it was profitable, others would do it.

Since Sam's Club and Costco have opened stores in country M in large numbers, it shows that the model works.

"Then what are your plans or plans?" Jiang Feng asked.

"I talked to the owner of a supermarket, and according to his description and my visits, I think the supermarket can be divided into two levels, namely ordinary stores and flagship stores. "

"The area of the ordinary store only needs to be 500 square meters, and the flagship store is at least 10,000 square meters. "

"Flagship stores are the mainstay, supplemented by ordinary stores! In relatively backward places or places with little foot traffic, ordinary stores are the mainstay... There are many people, such as Mong Kok, Tsim Sha Tsui, Central, Causeway Bay and their densely populated places, mainly flagship stores. "

"In addition, I estimated that if you don't count the property rent, a flagship store will be about 5 million Hong Kong dollars if you count the decoration and various equipment, and about 600,000 yuan for an ordinary store..."

Jiang Feng nodded.

The most expensive property rents for opening a supermarket.

The more prosperous the location, the more expensive the rent.

Ho continued, "In the early stage, I planned to open four flagship stores in Mong Kok, Tsim Sha Tsui, Causeway Bay and Sheung Wan. "

All four places are densely populated and prosperous areas of Xiangjiang.

It is indeed suitable for opening a flagship store.

However, opening four flagship stores at a time is not a small investment.

Counting the rent of the property, I am afraid it will cost 40 or 50 million Hong Kong dollars.

It's almost a month's net profit of Blue Mountain Beer in Xiangjiang.

Since he decided to enter the supermarket, Jiang Feng naturally would not back down because of this.

Moreover, supermarkets are also an important part of his channel layout.

Nowadays, whether it is beverages, instant noodles, beer, etc., they rely on distribution companies to be responsible for sales.

It seems that there is no problem now, but once another force intervenes, it is difficult to say.

To put an end to this, it's best to take control of a channel yourself.

Opening a supermarket is one of them.

After thinking for a while, Jiang Feng spoke: "Just do what you say, in terms of funds, the funds in your beer company's current account are sufficient." "

"In addition, I think the supermarket is called Blue Mountain Supermarket... You should arrange the company registration and property lease as soon as possible, and it is better to sign a longer time, eight or ten years... lest they raise prices in the future, remember to write the liquidated damages high..."

Jiang Feng told He Chengzhou about the pits he had seen in his previous life in advance...

He Chengzhou understood what Jiang Feng meant, and nodded slightly.

Subsequently, the two chatted about the details...