Rebirth in 1989: Building a Chinese Technological Empire

"Everyone, let me ask you a simple question. When it comes to Japanese products, what is your first impression?"

In the conference room, Xu Huasheng looked at the people below and asked with a smile. As soon as this question came out, everyone started to think.

What is the first impression of Japanese products?

Great technology, good quality, and excellent workmanship...

Many people think of all the advantages at the first time. The only disadvantage may be the high price.

"When talking about Japanese products, or Japanese manufacturing, putting aside the technical level and price, do you think of the good quality of Japanese products? Whether it is a TV made in Japan, or a refrigerator, washing machine, motorcycle, etc. made in Japan..."

As soon as Xu Huasheng said this, many people nodded in approval. If you remove the technology and price, it seems that everyone's first impression of Japanese products is good quality.

When many people buy things, when they say imported from Japan, they naturally think it is a synonym for good quality.

In this era of China, Japanese imported products are high-end in China, which is a synonym for good quality. Whether it is home appliances, motorcycles, cars, etc.

Although Xu Huasheng knew that decades later, Japanese companies broke the myth of Japanese manufacturing due to various data frauds and slapped the so-called craftsmanship spirit in the face. But in this era, we have to admit that Japanese products are of good quality, and Xiao Rizi's quality management is super powerful.

"Everyone, I want to ask another question, is the brand of Japanese manufacturing created by a company?"

When Xu Huasheng said this, everyone was stunned, and some people gradually understood what Xu Huasheng was going to do.

"Everyone, sometimes, national brands are more important than corporate brands. For example, Made in Japan, after so many years of operation, ordinary consumers like to look down on Made in Japan products. Whether it is a motorcycle or a washing machine, even an ordinary rice cooker, or even ordinary clothes and food, as long as it is said to be made in Japan, it will automatically be priced much higher. This is the image of the national brand, Made in Japan and Made in Germany are the same. This is not the result of the efforts of a single company, but the result of the joint efforts of thousands of local companies and the government. Compared with Made in Japan and Made in Germany, what is the impression of our Made in China in the minds of consumers now? The product technology is backward, the quality is poor, the machine is cheap, and the after-sales service is poor..."

Xu Huasheng's words are like a heavy hammer, hitting everyone's heart.

Although I don't want to admit it, compared with the image of Made in Japan, isn't this the fact of the current Made in China?

The technology is backward, the processing technology is backward, and even the factory management system is backward. There are even many companies that don't have the concept of after-sales service. Buying products is a scam.

"Everyone, do you think such Chinese manufacturing can go abroad? Even if it goes abroad, how high a premium can it get? I think that if we don't change this situation, even if we really go abroad, we will still be labeled as cheap products. By then, the profit of our ten products may not be as much as the profit of Japanese companies selling one product. Therefore, if our Chinese companies want to make a lot of money, they must first change this situation..."

Xu Huasheng said seriously, and this made everyone discuss quietly. Everyone agreed with Xu Huasheng's words. Sometimes, if the national brand is really not good, it is very difficult for companies to go abroad.

"Dear seniors, there is an old Chinese saying that a blacksmith must be strong himself. Without strong strength, even if a great opportunity falls on you, you will not be able to grasp it. Therefore, we need to establish a new set of standards, new product standards, new quality standards, new management standards, and new service standards. This standard must be strict and scientific enough. All our Chinese companies should work together to operate the Huaxia Made brand. When our products go abroad, we must use product technology, product quality, and after-sales service to gain recognition from global consumers. Only in this way can the products manufactured by our Chinese companies gradually improve their premium ability, gain recognition from global consumers, and gradually move from low-end to high-end..."

In the conference room, Xu Huasheng's heroic words made everyone take a deep breath, and then felt their blood boiling.

The meeting continued, and the content of the meeting also made everyone look solemn.

The purpose of Huasheng Group inviting everyone this time is very simple, that is, to unite and create a new standard. This standard belongs to Huaxia and also to Huasheng.

Does anyone object? No one, the reason is very simple, you can choose not to participate in this standard, you can choose not to abide by it, you can play by yourself.But if you don't participate, it means you can't cooperate with Huasheng Group.

You can't buy the core components of Huasheng Group, and you can't get the authorization of Huasheng technology. For example, there are many brands of TV sets. If you don't play by the rules of the game of Huasheng Group, you can't get the new type of cathode ray tubes. If you can't get the goods, you can't compete with other brands. Only destruction awaits you.

The same is true for parts manufacturers. If you don't participate, you can't supply to Huasheng Group, and you can't supply to other companies that participate in this standard. This is a disaster for them.

In the future, as more and more companies join this circle, if you don't participate, you will be eliminated by the market.

The conference room became lively. According to Xu Huasheng, a new certification system should be established. All certified companies and products will be labeled with this certification system.

At the same time, the Huaxia United Chamber of Commerce was established, and all members who joined the chamber of commerce need to be certified by this system. This system not only includes certification of product quality, but also after-sales service standards, including certification of employee benefits and so on.

This certification is conducted every two years, and the assessors are sent by the member companies of the Chamber of Commerce to participate in it. If the certification fails after two years, a rectification period will be given, and the certification will be conducted again after the rectification period. If it still fails, the company will either stop production immediately for rectification or be kicked out of the Chamber of Commerce.

Xu Huasheng knew that it was impossible to bring in all the companies in China. There are too many companies in China, and there are some unscrupulous small workshops. They don't even comply with national standards, let alone expect them to comply with the Chamber of Commerce standards.

What Xu Huasheng can do now is to establish the Chamber of Commerce certification standards, bring in some companies to make money together to form an effect, and then slowly increase the authority of this certification.

When this Chamber of Commerce certification becomes a golden signboard, if the company wants to become bigger and stronger, it will take the initiative to join the Chamber of Commerce and recognize this certification standard. Otherwise, you can only make a living by selling cheap products, and there is almost no possibility of becoming bigger and stronger.

Simply put, the entire Chamber of Commerce is like a commercial version of the United Nations.

Huasheng Group is the biggest leader, while other large companies are permanent members and small companies are member states.

The rules of the Chamber of Commerce are international law. If you do not abide by the rules, you can withdraw.

As the Chamber of Commerce circle grows bigger and bigger, you cannot enter the mainstream circle if you do not join.

And the future development of this Chamber of Commerce depends on Huasheng Group.

Just like the United Nations, if a few leaders follow the rules, then the United Nations is authoritative and international law is authoritative.

Why the United Nations has become a joke in the eyes of many people in the future is because the United States, the boss, does not abide by the United Nations at all and regards the United Nations as a tool for its own profit. When an organization loses fairness and only has hegemony, the authority of this organization is completely lost.

The same is true for this Chamber of Commerce in the future. As long as Huasheng Group can guarantee the corresponding fairness and abide by the rules, the entire Chamber of Commerce will develop better and better.

The certification standard of the Chamber of Commerce is definitely higher than the national standard. The certification standard of the Chamber of Commerce is a high-quality standard. With this certification mark, it means that this product or this company is good. For consumers, this is also a diverse choice.

Once this certification is recognized by consumers in the future, products with this certification mark will naturally have a premium and will naturally be more expensive than products that are not certified.