Rebirth in 1989: Building a Chinese Technological Empire

Japan, Tokyo!

Some important figures came to a Japanese manor today.

These people are all important figures in the Japanese home appliance industry, and they represent the entire Japanese home appliance industry.

They gathered here today for only one purpose, which is to discuss how Japanese home appliances can survive in Europe and the United States in the future.

It has been a week since the official launch of the Robertson brand. In the past week, the sales of Japanese brands in the US market have dropped sharply, and the daily sales volume is less than two-thirds of the previous sales volume.

And this downward trend has not stopped. If no countermeasures are taken, I am afraid that Japanese brands will have a harder time in the US market in the future.

Not only the US market, the Wosheng Group will definitely expand to Europe in the future, and the European market will be difficult to protect at that time.

"Everyone, everyone already knows about the US market. Judging from the feedback from the technical department, we need some time as a buffer if we want to catch up with the technology. So now, we have only one way to go..."

Yoichi Morishita said with a serious face. As the person who is most likely to become the next president of the Panasonic Group, his words represent Panasonic.

"We can lower the price, but how much is appropriate? How long can we last after the price reduction? How long does it take for the technological breakthrough? If the price reduction takes too long, can we still raise the price after the technological breakthrough?"

Another old man asked directly, and these questions made everyone ponder.

"Everyone, don't forget one more thing. That is Huasheng Group in China. According to our investigation, the company that provides technology to Wosheng Group is Huasheng Group in China. And Huasheng Group has all the patented technologies of DVD players. We have dismantled their products. Their decoding chip manufacturing technology is very high. We suspect that China already has a very advanced semiconductor industry chain. And Wosheng's products are actually the products of Huasheng Group. According to the intelligence we have investigated, Wosheng Group is actually a shell company. Ladies and gentlemen, do you know what this means? China has a large number of cheap labor and now has such technology. Ladies and gentlemen, we fight a price war with them. Are you sure we can win?"

At this time, the words of the people on the Sony side made everyone serious.

Can we win the price war?

If the Wosheng Group is a real American company, they are confident because they are confident that they can control their costs lower than American companies.

But if it is a Chinese company, and a Chinese company with advanced semiconductor technology, they don’t have much confidence in price wars.

Because they know best how cheap Chinese labor is. Some brands now have a lot of business in China, and major companies are also optimistic about the future of the Chinese market. They know China better than Americans.

It is this understanding that makes them more aware of the difficulty of fighting a price war with Wosheng.

At the same time, they are also shocked that a Chinese company actually has such advanced technology. You know, in their perception, China’s technology has been very backward in recent years, and many Chinese companies have come to Japan to introduce technology and production lines in recent years.

Now many electrical production lines in China are introduced from Japan. Of course, these things are not the most advanced, and some are even things that Japan has eliminated, but these things and technologies are still treasured by many Chinese companies.

So over the years, these people have been disdainful of Chinese companies and even more so of Chinese technology, thinking that China is a poor and backward place that is not worth mentioning.

Now a mysterious Huasheng Group suddenly emerged, which suddenly possessed such advanced technology, and for a while they did not know how to change their mentality.

"Everyone, what if we also learn the model of the Wosheng Group?"

Just as everyone was thinking, an uncoordinated voice suddenly sounded, and everyone looked over and found that it was actually Toshiba's representative Yamada Koji.

"Everyone, can we also try the way the Wosheng Group plays? China has cheap labor. If we move the factory to China and then learn from the Wosheng Group to build an assembly plant in the United States, do we have the capital to fight a price war?"

Yamada Koji's words made everyone's eyes rise.

Yes, Americans can play like this, why can't we play like this, use magic to defeat magic.

"Everyone, the relationship between China and the United States is not normal now. Who can guarantee the risks involved? Don't make money and give the United States a handle. What will happen then? Mr. Yamada, you Toshiba should have experience."

Morishita Yoichi couldn't help but say this.Some people were silent. Yamada Koji's face became even uglier.

Yes, the risk is too great.

China belongs to the red camp. If you move your factory to China, then the American father will find a reason.

You should know that this example is real. Look at how Toshiba was tossed by the United States. It was almost tormented to death by the United States.

There are some routines that Americans can play, but they can't.

Even if the United States knows the routine of the Wosheng Group, it will turn a blind eye, because the major shareholder of the Wosheng Group is the Wal-Mart Group, which is American capital, and most of the money earned goes into the pockets of the United States.

If Japanese companies dare to play like this, believe it or not, they will kill you in minutes. Unless you also open up your shares and let the American consortium hold your company, you can play however you want.

"Everyone, let's stabilize the market first. But we can send someone to contact Huasheng Group to see if they are willing to transfer technology. Also, China is a big market that we should pay attention to. Don't let us win over European and American companies, but be stabbed in the back by Chinese companies..."

Finally, an old man spoke up, and the others nodded.

It seems that this is the only way now. Stabilize the market first and buy some time to think of other ways.

"Mr. President, Japanese brands have reduced their prices..."

An assistant walked into Sam's office and said directly.

"How much has it reduced?"

Sam asked quickly.

"It has directly reduced by 30%, and they have also launched a trade-in service..."

The assistant's words made Sam frown. With a 30% price reduction and trade-in service, Japanese brands are now preparing to lose money to gain publicity. This price reduction has already made Japanese brands have little profit.

Robertson certainly cannot lower prices casually now. After all, the product has just been on sale for more than a week. If Robertson follows the Japanese brands to lower prices at this time, it will damage its own brand.

The Japanese brands are now reducing prices so much, which will definitely have a great impact on the sales of the Robertson brand.

Although Robertson brand products are better looking and have higher technology. But if the price is too much higher than that of Japanese brands, low-end consumers will still choose Japanese brands.

After all, for the low-end market, price is a very sensitive thing. Japanese products are just ugly, but they are not unusable. If the prices are similar, everyone will definitely choose good-looking products, but if the price difference is too large, then they can only follow the price.

Robertson brand positioning is low-end, but the most important is the mid-end market, not the cheap market. So this time the price reduction, Wosheng Group can't follow. But this matter has to be taken seriously, and we can't do nothing.

Sam pondered for a while, and finally waved his hand to let the assistant go out. After the assistant went out, Sam picked up the phone and called Xu Dabao overseas.

"Sam, it's me..."

Xu Huasheng answered the phone quickly, and when he heard Xu Huasheng's voice, Sam immediately smiled.

"Boss, I'm glad to hear your voice again. I called you because I want to ask you something..."

Sam told Xu Huasheng about the price cut of Japanese home appliance brands to see if Xu Huasheng could do anything.

After hearing what Sam said, Xu Huasheng laughed.

"In fact, this matter is easy to solve."

Xu Huasheng said with a smile, and Sam quickly asked for a solution.

"Since the Robertson brand cannot fight a price war with Japanese brands, then introduce a brand that can fight a price war with them. Japanese brands want to fight a price war, but Wosheng cannot fight with them, but our Chinese companies can fight with them. In a price war, we have an advantage over them. If our products are one-third cheaper than their current prices, we can still make money, but they can't, and they will have to pay back money. Let our Chinese brands enter the US market and fight a price war with Japanese brands. After we kill the Japanese brands, we will divide the world into three parts, with Wosheng going high-end, Robertson going mid-range, and our Chinese brands going low-end. By then, we will not engage in vicious competition, and the premium ability will naturally be stabilized. Only when we make money together can we be good friends. Tell Mr. Robertson that if Walmart is willing to introduce our Chinese brand, we can lower the supply price to Wosheng a little bit..."

Xu Huasheng's eyes were shining. If the Chinese brand replaces the Japanese brand in the European and American markets, if this is successful, it will be of great benefit to the Chinese brand.

As long as you can go out, go out first. It doesn't matter if you start with the low-end. Then slowly climb up from the low-end, boil the frog in warm water, increase the brand premium ability little by little, and finally enter the mid-to-high-end market.

In Xu Huasheng's view, the Chinese brand is now barefoot and not afraid ofFor those who wear shoes, if you can go abroad, go abroad. If you are not allowed to go high-end, go low-end first. As long as the goods can be exported and a little money can be earned, it will be fine. As for future development, it will be done slowly and little by little.

Anyway, for Chinese home appliance brands, being able to go abroad to earn some foreign exchange is creating brand history. They have no brand pressure and are not afraid of low prices.

Now the Chamber of Commerce is almost established. The quality of future products will definitely improve a lot. Using these products to go abroad and compete in the global market will bring many benefits to these companies.