Rebirth in 1989: Building a Chinese Technological Empire

"Hello sir, the DVD player is a new generation of player developed by Huasheng Group. We have not yet obtained the relevant patent authorization, so we don't have this product in our store."

At the Xingyao counter, a salesperson's words surprised the middle-aged man.

"What do you mean by not obtaining patent authorization?"

The middle-aged man couldn't help asking.

"It's like this, sir, the DVD player was invented by Huasheng Group. Including the VCD player we are selling now, the patent is in the hands of Huasheng Group. If we want to sell it, we must obtain authorization from Huasheng Group. It's not just our Xingyao, other brands are the same. They can only produce and sell DVD players after obtaining authorization from Huasheng Group. At present, Huasheng Group has authorized the authorization of VCD players to many brands, but DVD players are their new generation of DVD players. At present, except for Huasheng, no domestic brand has this product..."

The salesperson's words completely surprised the middle-aged man. The middle-aged man is not a fool, and naturally knows the meaning of patent authorization.

He didn't expect that the DVD player was actually invented by Huasheng Group. It seems that Huasheng brand is a company that masters core technology.

At this moment, the middle-aged man has a better understanding of Huasheng brand.

On October 1, Huasheng brand and Xingyao brand were sold nationwide on a large scale at the same time.

However, the two brands are in two different situations. More than 200 Huasheng stores opened at the same time. The stores were very lively and everyone paid much attention to them. However, the expensive prices discouraged many people. Many stores did not even sell a single product in a day, and gave away many small gifts.

Xingyao is completely the opposite. The moderate price, beautiful products and good service have made many stores have good sales performance today.

The hot sales of Xingyao also made other domestic home appliance companies take action. One by one, they couldn't help but adjust their prices. Unknowingly, Huaxia home appliances also set off a price war. This situation made some small brands cry and scream, and the Japanese brands that suffered huge losses in the US price war were hit again this time.

The October holiday passed day by day, but there was no significant improvement for the Huasheng brand. It was still the same as before, with high popularity but unable to convert into sales.

"Mr. Xu, the current sales are very poor. Some stores did not even make a single deal during this holiday. Do we need to adjust our strategy..."

In Xu Huasheng's office, Lu Xiangqian, the sales director of the Huasheng brand, looked at Xu Huasheng and couldn't help saying.

The October holiday was originally a golden week and a peak sales season for the home appliance industry.

But the Huasheng brand was not well received, with dismal sales, which was in stark contrast to Xingyao. Seeing that Xingyao was making money and Huasheng was losing money, Lu Xiangqian was also anxious.

"Mr. Lu, have you sent someone to investigate the reasons for the poor sales?"

Xu Huasheng looked up at Lu Xiangqian.

"We did investigate, and our investigators gave us feedback that consumers think our products are too expensive. They say our products are good, but the prices are scary and they can't afford them at all."

Lu Xiangqian told Xu Huasheng the results of the investigation. This result made Xu Huasheng nod with satisfaction.

"Mr. Lu, that's right. The reason why our Huasheng brand has poor sales is not that our products are not good enough, but that our products are too expensive. This is what we want now. Don't worry. When everyone knows that Huasheng brand products are good and expensive and can't afford them, that's when our product sales will increase. Mr. Lu, the rich people in this world like to buy products that ordinary people know are expensive but can't afford. Just like a mobile phone, do some people buy mobile phones for work? Not necessarily, some people just want to show off..."

Lu Xiangqian was stunned by Xu Huasheng's words. After thinking about it carefully, it seemed to make sense.

"Mr. Lu, don't worry. Even if we lose money, our company can afford it. It's not so easy to build a high-end brand. It takes time to cultivate the market slowly. Besides, the domestic market is not our main battlefield at present. Why are we so anxious..."

Lu Xiangqian nodded at Xu Huasheng's words.

Indeed, the domestic market is not the main battlefield of the Huasheng brand at present. Although the population in China is large, there are too few people who can afford it.

Now the main purpose of Huasheng brand products is to export them abroad in a repackaged form to earn money from foreigners. The reason why so many stores are opened in China is to slowly maintain the Huasheng brand. After a long time, when all Chinese people know that Huasheng brand products are good, expensive, and unaffordable, it is time for Huasheng brand to harvest high-end people. High-end products are never sold for cost-effectiveness."Mr. Lin and his team have arrived..."

Not long after Lu Xiangqian left, Han Ying walked in and said.

"Let's go and greet them..."

Xu Huasheng stood up. Mr. Lin and his team had become gods this time.

A bus slowly drove into Huasheng Avenue, which was the road leading to the Huasheng Group headquarters. Looking at this road, many people on the bus sighed that Huasheng Group was indeed rich and powerful.

The bus entered the Huasheng Group headquarters and finally entered the Machine Tool Research Institute.

Everyone got out of the car, and Xu Huasheng also brought people to greet them.

"Mr. Lin, on behalf of our Huasheng Group, I would like to extend a warm welcome to you..."

Xu Huasheng was very enthusiastic.

"Boss Xu, I've blown my own trumpet this time. I said that you, Boss Xu, would give us a surprise. If the surprise today is too small, then I'll lose face."

Lin Zuotang said with a smile, which made everyone laugh.

The people who came with Lin Zuotang today were indeed big guys. They are all people from very powerful units in China, including top scientific research departments, powerful state-owned enterprises, special production departments, etc. These people were invited by Lin Zuotang himself, and the person who commissioned Lin Zuotang was Xu Huasheng.

Of course, this job will not be done in vain. Although Xu Huasheng did not mention the reward, Lin Zuotang knew that doing business with Huasheng Group would not be a loss.

"Don't worry, Mr. Lin, there will definitely be surprises. I won't keep you in suspense. Everyone, please come in, but before you go in, you need to cooperate with our security personnel to accept inspection..."

Xu Huasheng's words made everyone more curious. But looking at the security system of this research institute, and then looking at the barbed wire on the wall and the officers and soldiers on duty, everyone still cooperated with the inspection honestly.

After everyone was checked, they followed Xu Huasheng into the underground base.

Xu Huasheng led everyone to an exhibition hall. When they entered the exhibition hall, everyone was stunned by the scene in front of them.

A huge underground exhibition hall, and in the exhibition hall, there are more than a dozen various machine tools.

Everyone is a connoisseur of goods. They can tell at a glance that these machine tools are advanced CNC machine tools, because their units also have CNC machine tools, and each one is a treasure of their units.

"Everyone, let me introduce to you first. This is the treasure of our store. The five-axis CNC linkage machine tool can also be called a five-axis CNC machining center. This machining center is a product independently developed and manufactured by our group. It has complete independent property rights and 100% domestically produced parts..."

Xu Huasheng came directly to the five-axis CNC linkage machine tool and said loudly. When everyone at the scene, including Mr. Lin, heard Xu Huasheng's words, they were stunned, as if they were struck by lightning.