Rebirth in 1989: Building a Chinese Technological Empire

"Everyone, if Shanhai Automobile Group wants to achieve our ultimate goal of selling tens of millions of vehicles a year, we must launch cars that are cheap enough. Especially cars that cost 50,000 to 100,000 or even less than 50,000 yuan. So the main content of this cheap event is to launch the cheap car plan. We have to design several cheap cars..."

Xu Huasheng's words made everyone excited.

Cheap cars are very important for a car company. Because cheap models represent high-volume models, don't underestimate cheap cars. This kind of high-volume model may not have a high profit per car, but the total profit is quite terrible.

For example, Volkswagen's Golf, Toyota's Corolla, Honda's Fit, Nissan's Sylphy, etc., these models will be very high-volume models in the future. These models are a business card for those automobile groups, and these models are even known as national god cars.

And now, Shanhai Automobile Group also wants to build its own national god car. And there are many national god cars, these national god cars will help Shanhai Automobile take off directly.

"Everyone, the first car is defined as a national utility vehicle. It can carry people and goods, has a large space, is durable and has good passability, is cheap, and is easy to repair..."

Xu Huasheng directly hung up the first rendering.

The first car is the future generation of China's god car Wuling Hongguang.

This car is a generation of China's god car. It was once invincible and dominated the sales rankings for many years.

The reason why this car can be sold well is very simple, that is, this car accurately grasps the needs of China's lowest-level consumers.

In China, a country with a large population, there are still more lower-level people. However, many car companies have not really designed cars specifically for them. Wuling, a down-to-earth car company, designed a generation of god cars like Hongguang because it understands the people.

All the selling points of Hongguang directly hit the pain points of the lower-class folks in China. First of all, in terms of appearance, the stylish front face shape, restrained body size, and smooth body lines make the lower-class people who are used to cheap tool vehicles shine. For the first time, they found that vans can be so beautiful.

Secondly, the interior design refers to the interior design of sedans, the layout of 7 seats, the wrapping of large areas of soft materials, and the addition of double steam air conditioning, all of which make this car well balanced in both commercial and passenger use, completely getting rid of the inherent impression of vans.

Finally, this car has outstanding capabilities. When you need to pull goods, you only need a wrench to remove all the seats in the back row and use it as a truck. When you need to pull people, the two independent seats in the middle row can give you a better riding experience than before. At the same time, compared with pickup trucks, this car can go into the city and go anywhere, and it is equipped with an excellent 1.2L engine at the time, with low fuel consumption, strong and durable materials, and enough power. These things combined make this car suitable for both home and business.

At the same time, because of the huge sales volume, the accessories of this car are quite cheap. Even if it breaks down, the repair cost is very low. Moreover, this car is a rear-wheel drive car, and with a truck-like chassis, it is easy for this car to drive on bad roads. Sometimes, even professional off-road vehicles have difficulty passing through the road, but this car can easily pass through. It is simply a god-like existence.

Xu Huasheng began to explain the positioning and design concept of this car. When Xu Huasheng finished explaining, everyone's eyes were full of excitement.

The positioning of this car is so accurate. Such a car makes them all excited and makes them want to buy one.

Nowadays, cars are very expensive. The cheapest car costs hundreds of thousands of yuan.

And now this car has so many advantages, and the price is only tens of thousands of yuan, which is too cost-effective. It is big enough, can accommodate many people, has air conditioning, and is easy to repair. There are too many advantages.

Xu Huasheng took out the design of this car and explained it in detail. If this car is placed in the original time and space, comfort is definitely not a selling point.

But in this era, the comfort of this car is amazing. To be frank, the comfort of Volkswagen Santana in Shanghai is not much more comfortable than this car.

"Ladies and gentlemen, my requirements for this car are very simple, that is, it must be cheap enough, and use cloth instead of leather, and use iron instead of aluminum. This car must be cheap enough, strong enough, and simple enough. As for the cost of this car, I hope it can be controlled within 30,000 yuan..."

Xu Huasheng said seriously.

30,000, Xu Huasheng hopes that the cost of this car can be controlled below 30,000, so that this car can be sold cheaply enough. Small profits but quick turnover, this car will be a high-volume model in the future. Although the profit per car is low, the sales volume is terrifying.

At the same time, after the sales volume is large enough, the cost of all parts will continue to decrease. For a car, if the number of units on the market is only 100,000, the price of an accessory may be 10 yuan. When the number of units on the market reaches 1 million, the price of the same accessory may only be 5 yuan.

When the number of units on the market reaches 10 million, the price of the same accessory may only be 3 yuan or even lower.

Only when the volume is increased, the corresponding cost will continue to decrease.

"Mr. Xu, according to this design, if the cost of a single car is to reach 30,000 yuan, the volume must be increased. The annual production capacity must be at least 100,000 units."

A middle-aged man said directly.

Although Shanhai Automobile can now produce various parts by itself, it has greatly reduced the production and manufacturing costs of Huaxia Automobile.

However, the cost control of 30,000 must be increased. Annual production of 100,000 vehicles, that is, monthly sales must reach more than 8,000 units, is possible.

It is not easy to sell 8,000 units per month for a single model. For any car, monthly sales of 8,000 units are definitely a very successful existence.

"If the cost price is controlled within 30,000 yuan, monthly sales of 8,000 yuan is just the starting point. For the profit of this car, I asked the head office to make a comprehensive profit of 1,000 yuan per car. If so, including freight, insurance, taxes and other things. The landing price of this car can be within 40,000 yuan. If we launch a better auto finance policy, consumers only need to spend more than 10,000 yuan for the down payment to drive a car home. How many cars like this can be sold in China?"

When Xu Huasheng finished speaking, everyone swallowed their saliva.

With a down payment of more than 10,000 yuan, you can drive a car like this home. This is too tempting for many Chinese people.

At this price, let alone other things, I am afraid that there will be a lot of demand for major Chinese companies alone. This car is a seven-seater car, and the price is cheap. It is very cost-effective to buy a car as a company's unit car.