Rebirth in 1989: Building a Chinese Technological Empire

"Mr. Xu, at present, the actual use area of ​​our A building is less than half, and many areas are not used. We have almost recruited all the investors we can, but still..."

The person in charge looked at Xu Huasheng and said directly, Xingda Plaza is too big, and the person in charge does not understand why such a large shopping mall is built. So many places are empty there, which is really a waste. Not to mention that all of them are used, now not even one of the four main shopping malls is used up.

Not only does he not understand, but many people on the project do not understand. From a commercial point of view, waste is the biggest failed investment. After a shopping mall is built, there are a lot of empty places, which is a complete failure.

From this perspective, the Xingda Plaza project is undoubtedly very wasteful. You must know that Xingda Plaza covers an area of ​​1,500 acres, even if the main area of ​​a single building is about 375 acres, which is 250,000 square meters in square meters, and the four-story commercial area adds up to an area of ​​1 million square meters.

With such a large area, many residential areas in China do not have such a large area. Such a large shopping mall is too wasteful. How can a shopping mall be built so large? This mall can easily accommodate hundreds of thousands or even millions of people shopping here.

Looking at the worried look of the person in charge, Xu Huasheng smiled without any worries.

"Well, let me give you an idea. You can find a place in the unrented area of ​​our mall and build a large free children's playground. There doesn't need to be too many projects, but it must be suitable for children. For example, you can get some sand and build a large artificial beach, or you can build a swimming pool so that children can swim here, or do some rock climbing, promote wooden horses, building blocks, slides, etc...."

In the mall, Xu Huasheng gave advice to the person in charge while walking.

The method is very simple. Build a free children's playground in a place that is not rented out. The area should be larger, and the toys don't need to be too complicated, but they must be safe.

In addition to building an amusement park, build a free library where adults and children can read books for free.

Build a free open-air cinema and play some old movies in the cinema for free. Especially for children, just find some good cartoons, whether it is a movie or a TV series, and play them directly here.

"Free things are sometimes the most expensive. When the children come, the parents must come. When the whole family comes, do they have to eat after playing? When the children are playing, the parents are free and want to go shopping to kill time. It is not required that they buy things every time they come, but it is worth it if they come here to spend money once out of ten times. And once these people form the habit of coming here to play, this will be their main battlefield for consumption in the future..."

Xu Huasheng's method made the person in charge's eyes light up, and after thinking carefully, this is indeed a good idea.

Xu Huasheng didn't say anything else. In fact, Xu Huasheng's layout is ten or twenty years later. By that time, the population of Shenzhen will be much larger than it is now, and the consumption capacity of the people in Shenzhen will be much higher than it is now.

At that time, it will be the time when this shopping mall will really explode its consumption potential. With the development of Shenzhen's economy, the land price in Shenzhen is getting more and more expensive, and the construction cost and labor cost will also increase rapidly.

Ten years later, the cost of building such a shopping mall will be at least several times or even dozens of times higher than it is now. So it is more cost-effective to build it now, even if it is empty, than to build it ten or twenty years later. Besides, Xu Huasheng would not leave these places empty.

The opportunity is fleeting. In the future, with the development of the economy, it will be difficult for Shenzhen to have such a large shopping mall. Therefore, in the next 20 to 30 years or even longer, Xingda Plaza will be the largest and most luxurious shopping mall in Shenzhen, with almost no competitors.

As long as this attribute is there, it will be the most prosperous place in Shenzhen in the future, the place with the best business, and the first choice for countless Shenzhen people to go shopping and entertainment when they are free.

This is the landmark shopping mall in Shenzhen in the future. Such a landmark can earn a lot of money every year. At the same time, Xingda Plaza and Xingda Supermarket are also the most important sales channels in Xu Huasheng's hands. It is crucial for the entire business layout.

After a long circle in the mall, Xu Huasheng and his party finally came to the employee home on the fifth floor.

The entire fifth floor is decorated very warmly. It is called the employee home, but it is actually a large living area. One-stop eating, drinking and entertainment, employee restaurant, employee cinema, employee library, employee gym, employee rest area, employee entertainment circle, and children's entertainment area.

There is even an indoor swimming pool here, and there is also an employee studio and employee meeting room on the fifth floor. The entire fifth floor, 250,000 square meters, is available for employees to use.

And here, in the future, the employees of the entire Xingda Plaza project will bePut. Not only employees working in comprehensive supermarkets can use it, but also property staff in the surrounding communities and various employees working in office buildings can come here.

At the same time, it is not limited to employees of Xingda Group, but employees working in the entire area. For example, private stores in the mall have recruited some employees who do not belong to Xingda Group, but work in this mall.

Then they can apply for employee cards and use everything here in the employee home. However, this employee is not just your store saying that he is your employee. Xingda Plaza will carefully review it, and the biggest basis for this review is social security.

Your store can only apply for an employee card if you pay social security for your employees and become a formal employee. If you do not pay social security, you will not only fail to apply for an employee card, but if you are discovered by the investigators of Xingda Group, you will be directly cleared out of the mall.

Here, the rules of Xingda Group are the rules. If you don't want to pay social security for your employees, then Xingda Plaza can not rent it to you and not do your business.

This is not Xingda Group's pretentiousness, but Xingda Group wants to improve the service quality of the entire mall through this regulation. With higher wages and better benefits, employees will feel more comfortable working here and will cherish their jobs more.

Only by cherishing work can we serve customers with a better service attitude.

Of course, the rent required by Xingda Group is not high, and many stores are self-operated stores, and many stores are owned by companies under Xu Huasheng, and these companies have high benefits.

"Make preparations as soon as possible and find a suitable time to open. Wait for a while before the surrounding properties start to be rented and sold. Only then can we sell them at a better price..."

Xu Huasheng said with a smile.

First open the mall to let the people of Shenzhen know about its existence. Then sell the surrounding properties, so that you can attract wealthy people in Shenzhen to buy houses here. After all, such a large mall is nearby, there are schools, good environment, and good community conditions. This is too attractive for wealthy people in Shenzhen.