Rebirth in 1989: Building a Chinese Technological Empire

In the production base, cars are being produced one by one.

However, only about 50,000 vehicles can be produced each month, and the monthly production capacity of the White Tiger brand in this production base is also about 50,000 vehicles.

In addition to Shanhai Automobile's production line in Shenzhen, the current monthly production capacity of Shanhai Automobile Group is about 110,000.

"The production capacity is still insufficient. After the launch of cheap cars, the market demand will definitely be hot. Not only in our domestic market, but also in the global market, there is a great demand..."

Xu Huasheng said directly, and everyone nodded.

"Mr. Xu, the second phase of the project has also started construction. At the latest, the second phase of the project will be officially put into production by the end of the year. After the completion of the second phase of the project, the production capacity here will reach an annual capacity of 2.4 million vehicles. If it is not enough, the production capacity can be further expanded..."

Zhou Ye smiled and said that the second phase of the project has started construction. After the second phase of the project is completed, the production capacity here will be expanded to an annual capacity of 2.4 million vehicles.

The annual production capacity of 2.4 million vehicles is already quite terrible. If Shanhai Automobile can sell 2.4 million vehicles a year, it will definitely be an automobile giant.

After Xu Huasheng came out of the base, he came to the headquarters building of Shanhai Automobile Group. In the conference room, all the senior executives had already arrived.

"Ladies and gentlemen, cheap cars are about to be launched. In the market, cost performance is always the best means of competition. At present, our Shanhai Automobile Group has mastered the entire industrial chain, has strong integration capabilities, and has strong cost advantages. So what we have to do next is not only to make efforts in the domestic market, but also in the international market, whether it is the European and American markets, or the Asian, African and Latin American markets. I hope that wherever there are roads, there will be our Shanhai Automobile cars..."

Xu Huasheng presided over the meeting, and no one felt that Xu Huasheng had overstepped his bounds. Xu Huasheng is the big boss, and when he came, it was naturally the big boss who spoke.

Xu Huasheng has a plan for cheap cars. The Xuanwu brand is Xu Huasheng's weapon to encircle Japanese, Korean and other brands.

Especially Japanese cars, Japanese cars are still the synonym of cheap. They take the cost performance route, small displacement, low cost, tough and durable but not safe. This is the route that Japanese cars take now.

Strictly control costs, do not use advanced technology, use lower fuel consumption and better space performance to grab the market.

Now the Xuanwu brand is better than Japanese cars, cheaper than Japanese cars, more technologically advanced than Japanese cars, more equipped than Japanese cars, and safer than Japanese cars.

In this way, what can Japanese cars use to compete with the Xuanwu brand.

Playing with cost performance, Xuanwu Automobile will kill them.

After all, Japan is an island country, and all their raw materials need to be imported. But China is not, China has a lot of raw materials itself.

What's more, China now has a lot of trade with many underdeveloped countries, and barter can get cheaper raw materials.

Moreover, China's industrial scale can be very large, and there is a large domestic demand market, so it is easy to expand the plate.

The cost of producing 100 and 10,000 of a product is different.

The most important thing is that Shanhai Automobile has Xu Huasheng, the hanger-on, and the R&D cost is much lower than other car companies, and the R&D speed is very fast. How can this unequal competition be played?

March 5, 1994, Saturday.

Many Chinese people who had been busy all day were watching TV, but today's CCTV 8 o'clock slot was not broadcasting a TV series, but a press conference.

This press conference has been announced for a few days, the new car press conference of Shanhai Automobile Group.

A car press conference can occupy the time of CCTV's 8 o'clock slot, which shows the importance the country attaches to Shanhai Automobile Group.

For Shanhai Automobile, Chinese people are already very familiar with it.

Several models of Shanhai Automobile are now hot-selling in China, and everyone is familiar with them. From the initial Land Cruiser to the White Tiger series of models, Shanhai Automobile is now the representative of high-end cars in China.

Santana, which used to be rampant in China, has now plummeted in sales. Not only has the sales volume plummeted, but the price has also dropped a lot, from the original more than 100,000 to the current 70,000 or 80,000, and the sales volume continues to fall, making the Magic City Automobile Manufacturing Plant angry with Shanhai Automobile.

Not only Volkswagen suffered, but other brands also suffered. The car brands that originally wanted to build a joint venture with Huaxia Automobile Factory in China are now afraid to make big moves.

Shanhai Automobile suddenly rose up like a giant, with better technology than itself, beautiful design, and local advantages. Going to Huaxia to invest is no different from seeking death.

So now Shanhai Automobile is the only one in China, with no competitors at all.

Huaxia also supports Shanhai Automobile, which is the backbone of the domestic automobile industry. Not only does it sell well in China, but it can also make a lot of money from exports.Foreigners' money brings more honor to the country than Shanghai Auto.

So Shanghai Auto changed from the country's sweetheart to Niu's wife, and they ignored it, and all kinds of policies were no longer inclined, leaving them to work hard to develop.

"Good evening, everyone, welcome to the Shanhai Auto new product launch. I am Zhou Ye, president of Shanhai Auto Group..."

At 8 o'clock in the evening, the launch officially began.

Zhou Ye hosted the launch.

Many Chinese people are also watching the launch. Cars are luxury goods for many people. Although they can't afford it, it's okay to take a look and understand it, just in case they can afford it in the future.

The launch officially began, and as the launch progressed, many Chinese people were attracted by the cars at today's launch.

Xuanwu Xingguang, big and powerful, can not only pull people, but also pull goods, it looks very good.

Xuanwu Beidouxing, although small in size, is completely OK as the first car in the family. It is small in size but has a lot of space.

Xuanwu Fit, this is beautiful, fuel-efficient and has good space.

Xuanwu Xingguan, a three-box car, is very beautiful, comfortable and luxurious. It has more space than Santana, more beautiful than Santana, and more technical than Santana.

Xuanwu Sea Beast, this big pickup truck can carry people and goods, and is definitely a weapon for running construction sites.

The last Xuanwu Raptor is even more domineering and majestic. This big head is loved by everyone.

"Next, it's the most important moment. How much do these cars cost? The positioning of our Xuanwu brand is to make cars that ordinary people can afford. And today, we have to use the word "price butcher" to describe our pricing. Next, I will announce the official pricing..."

At the press conference, Zhou Ye took a deep breath, and all the people watching the press conference were looking forward to it.

After watching the press conference just now, many people were very excited.

Although the cars of the White Tiger brand are good, they are expensive. The cheapest one costs 200,000 or 300,000 yuan, which is simply unaffordable.

Now the Xuanwu brand cars have arrived. They don’t look as luxurious as the Baihu brand, but the prices should be a lot cheaper. Everyone is staring at the TV, waiting for the final answer to be revealed.