Rebirth of America, this is my time

To be honest, when Hiroshi Yamauchi said that he could give up part of the chip company's shares for chip licensing, his ambition was actually written all over his face. This guy who came up with the game royalty system in Ethan's previous life obviously saw the huge benefits brought by the hardware monopoly, because he was not only able to strangle the necks of all his peers, but also allowed his creativity to enjoy the lowest prices. Cost of production.

And when this guy has realized this, continuing to veto is the best choice.

but……

Ethan admitted that Hiroshi Yamauchi's proposal made him very excited.

Because there is almost no difference between Hiroshi Yamauchi's behavior and giving money away for free.

Ah, no, there is still a difference.

The difference between Hiroshi Yamauchi’s invitation and free money is——

This cooperation allows Ethan to extend his tentacles to the book!

The day before yesterday, when they were visiting the New England Aquarium with Evelin, Ethan and Evelin said that the reason for not developing overseas markets for the time being was that they did not have the right manpower. But in addition, there was another key problem, and that was that he As I told Evelin before, Benzi is a very closed economy.

Previously, he gave Evelin an example, saying that Atari suffered a serious defeat when entering the book, and Nolan Bushnell finally admitted his losses and left the game, but other than that, he actually knew that the book had always been They have always had a characteristic, that is, they are willing to export but not import in trade and investment. They are willing to export, but unwilling to import. They are willing to invest abroad, but they do not like the entry of foreign capital.

In a previous life, when Ethan was taking a course on international finance and trade, the professor in charge of the lecture analyzed the reasons why books were willing to leave but not come in from aspects such as the island plot, post-war industrial protection, and the Foreign Investment Law promulgated in 1950. If Ethan remembers correctly, some of the students in class at that time stood up and explained their doubts, asking the professor whether the reason why Benzi was unwilling to import was because the products they produced were inherently competitive.

Regarding this issue, the professor gave the most classic example.

That is the mobile phone in consumer electronics.

Back then, when Nokia entered the market, it faced the encirclement and suppression of Sony and Sharp. It had become the global machine king and was unable to fight back. It could only exit in despair. Although Nokia's shell-changing behavior is notorious, it has This globally popular product is only pre-cooled in a notebook, which is the best embodiment of closure.

Although Apple later took over Sony, Sharp, and Fujitsu after entering the market, the success of the iPhone has little to do with the iPhone, because after being represented by SoftBank, they did a lot of localization of the iPhone, and then they rushed to the market. The inner loop pattern of the original book has been lost.

To put it harshly, the success of the iPhone was still a civil war in the notebook.

It’s just that SoftBank is using an outsider’s gun.

When these facts appeared in front of Ethan, be careful, be careful, and be more careful, that was his code of conduct. It was not that he was unwilling to spend money, but that he was unwilling to waste the money.

In this case, Hiroshi Yamauchi expressed his willingness to absorb his funds into the book?

Damn it...

What is the difference between this behavior and the leading party?

So you're excited?

After Ethan returned to the guest room and told Hiroshi Yamauchi's proposal, Evelin, who was watching TV in the living room, immediately put the TV on standby and said with a smile: Do you think the opportunity has come?

Yes. Ethan nodded without hesitation and said, An excellent opportunity.

If Hiroshi Yamauchi is willing to let me control the production of MOS 6502 in this book and is willing to absorb our funds, then this will be the best opportunity for our company to get in touch with this book.

Of course, I have to admit that this step does not mean that we have successfully entered the book.

The greatest significance of this step is to allow us to appear in front of various forces in this book in a gentle way, because it was Hiroshi Yamauchi who invited us.

Evelin nodded and smiled, she understood what her brother meant.

Although in just three days, Ethan had shown two completely opposite attitudes towards one thing, Evelin not only did not think that he was fickle, but she felt that he was thoughtful.

If Ethan only wanted money, then the happiest way would be to hand over the money and deliver the goods, and behind this simple transaction is the satisfaction of the current life.

But Evelyn knew...

Although Ethan plays every day, his ambition cannot be filled with tens of millions of dollars.

And that’s good, right?

This guy is only twenty-one!

If we don’t have some ambition, how will we live in the next few decades?

You make your own decisions about this kind of thing.

Thinking of this, Evelin pursed her lips and said, If you ask me technical questions, I can answer you, but I probably don't know as much as you do about business matters.

But I support whatever decision you make.

Because I believe that every decision you make is the result of deep thinking.

Right?

Evelin tilted her head, dimples appearing on her fair cheeks.

Yeah~ Ethan chuckled and nodded, I'm not a fool, sister.

While admitting, Ethan also moved to the phone and dialed Chuck Paido's number again.

When Chuck Paddo learned that Nintendo was willing to accept Ethan's supervision, his attitude also softened. However, because the other party had bad records before, Chuck Paddo could not give an immediate reply, saying that he needed to Communicate with your colleagues in the company and call Ethan back later.

This conversation lasted three hours. When the phone next to Ethan rang again, he got an affirmative reply, We have discussed it. If Nintendo is willing to accept your supervision, then We can authorize them, or in other words, authorize your subsidiary branch.

In terms of licensing fees, we tentatively set a fee of two million US dollars a year, or 20% based on the selling price of each chip. This is the bottom line. As for whether it can be raised, that is your job. Now, let’s give this authority to you, okay?”

But there is one thing we must write into the contract. Nintendo can have the right of first refusal to buy chips in the notebook, but they cannot purchase them maliciously. For example, this year they used 100,000 chips. Next year in order to block other companies, they will The number of purchased shares is set at 200,000. This fact is unacceptable to us. I know this is difficult to supervise, but it must be written clearly in the contract.

If we find that they are using the monopoly power of chips to maintain their market position, then we have the right to tear up the authorization, and the rest... then we will slowly file a lawsuit, Okay?

Ethan was extremely relieved to hear Chuck Paido's words.

This kind of behavior of following someone after you recognize them is really very comfortable.

Okay.

He smiled and assured, Chuck, don't worry, I hate monopoly more than you do.

certainly!

The guy on the other end of the phone laughed and said, Ethan, we are very impressed by your state of mind.

When Atari and Milohua came to purchase, you let us negotiate on our own, and you agreed that we would sell the chips to Atari. We have already seen from this one thing alone that you sincerely hope that the electronics industry can have A better tomorrow, so we believe in you.”

These words made Ethan laugh and said: Thank you, it is really an honor for me to have your trust.

Since MOS has given Ethan authorization, he can naturally negotiate with Hiroshi Yamauchi on behalf of MOS.

But before formally discussing cooperation...

He wanted to take this opportunity to visit the book.

He wanted to see the closed market.

He wanted to see a world with extremely strong consumption power.

Before leaving, he also called people around him.

He called Thomas and Linda and told them that he had decided to go abroad for a period of time at the invitation of his partners, and asked the two elderly people not to worry about his safety.

He called Ralph Bell, Barbara Babcock and others, telling them that he was going abroad for a period of time, and asked them to help keep an eye on the company and take care of him if anything unexpected happened.

He called Steve Jobs and Julis Noble and told them to call in reinforcements if they were in trouble. He also called Steven Spielberg and told him that he would not be in North America for some time and asked him to play Pac-Man and not be distracted by the new game.

Because he didn't do it at all.

Most people had no objection to this arrangement, except Spielberg.

When he learned that Ethan was going to Benzi, there was an excited voice on the other end of the phone.

You want to go to the bookstore? Then will you meet Akira Kurosawa? If you can meet him, then you must get me a signed photo of him! Oh no! Two! Because George also likes him very much!

WTF?

Ethan was stunned when he heard these words.

But after Spielberg explained, he realized that both Spielberg and Lucas were fans of Akira Kurosawa, and they liked Kurosawa's works very much.

When this fact emerged, Ethan immediately agreed.

George Lucas wants a signed photo of Akira Kurosawa?

Simple!

In his opinion, he doesn't need to take care of this matter at all, he can just leave it to Hiroshi Yamauchi.

After all, this is a good opportunity for Hiroshi Yamauchi to prove the strength of Nintendo!

(laugh~

And Ethan's busy figure giving instructions also made Evelin a little helpless.

After Ethan hung up the phone, the girl asked directly: Oh Ethan, do you not trust me?

What? Ethan didn't know why his sister said that.

The next second, Evelin explained his confusion.

You don't need to make these calls.

Because I'll be watching the company.

However, when these words appeared, Ethan immediately laughed——

Oh, my dear sister, you won't be watching the company in California.

Because you're going to the book with me.

Why??? Evelin was shocked!

She didn’t even know she was going to the book!

Because I don't understand technology.

Ethan was very bachelor. He spread his hands and said, I only know a little bit about business and don't understand technology at all. In this case, wouldn't it be a waste of time for me to go to the book by myself?

Besides, it's only July now, and there's still a month and a half before you start school.

Even if you accompany me, it won't delay your class.

So, just treat it as a vacation?

Ethan smiled and winked at Evelin.

When this absurdity appeared, several black lines suddenly appeared on Evelin's face.

She wanted to punch this guy who made the decision without permission, but after staring at that damn smiling face for a long time, she gave up and said, Okay, Okay, then I'll go with you.

But this time the cost must be borne by you!

His sister's response made Ethan very happy.

But at the same time, he also wanted to correct a mistake of his sister.

No, Nintendo paid for it.

Because they invited us there.

Note: ① The closed narrative theory of the sub-market is quoted from The Closedness and Protective Structure of the Sub-market in the 6th issue of Benzi Academic Journal in 1990. ②The iPhone hacking book is simply a victory for SoftBank. In 2001, Dukmeng, the largest telecom operator in Japan, began to operate the world's first 3G network and established a system called mode. All mobile phones in our country operate under this system, and Dukmeng is responsible for network operations. , mobile phone customization and development, and also a content platform. Except that it does not produce mobile phones, it is no different from Apple. Under their leadership, notebook manufacturers that meet the requirements can sell well, and foreign brands cannot squeeze in at all. When Softbank introduced Apple , it was Softbank who launched a 0-yuan purchase of the phone in order to seize Docom's market, and free replacement if it is damaged within a year. It developed a separate APP for the book, and at the same time spent money to lay out wifi in major cities in the book to solve network problems to promote the mobile phone. Without SoftBank spending money, it would not be easy for Apple to break through the operator's blockade. ③ Sega’s notebook production line was actually built on the base of the US Army. It was not a notebook business at the beginning. Of course, it was later acquired by notebooks. ④ Taidong is the most special of all game companies. Their founder is indeed not a Japanese but a Jew. If you are interested in their development, you can search Taidong’s encyclopedia directly (although there is no reference link marked, But I read it all, and it basically matches the information I collected) because it is very sensitive. It doesn't matter if you don't dare to be interested, because in summary it is pretend to be a grandson in the book.