Rebirth of America, this is my time

Of course, ideas are ideas and reality is reality. If you want to break away from Nintendo and sell video games in notebooks, this kind of thing will not be possible for a while.

After putting away his shock and sighing at the scene in front of him, seeing that it was already evening, Yamauchi Hiroshi, who understood that his goal had been achieved, happily treated them to a meal.

Because they were new here, Yamauchi Hiroshi didn't show any local characteristics. He took them to a Tokyo Western restaurant that had already been reserved, and satiated their appetites with a business banquet.

That night, the group rested in Tokyo and set off again the next day. Starting from Tokyo, they passed through Shinagawa and Kawasaki. It took more than an hour to arrive at Yokohama, the second largest city in Japan.

There is also an arcade city like Akihabara, but Hiroshi Yamauchi just took them for a walk outside. Then, the group came to the carriage road built by Moto to open the Yokohama Port a hundred years ago.

A hundred years ago, when our country built this road, the original purpose was to facilitate passing horse-drawn carriages. However, with the development of Yokohama, it gradually became an economic center. Our country's first Western-style theater, Yokohama Grand The theater was over there, and that was 1875...

Under the introduction of Hiroshi Yamauchi, the modern Yokohama Center also appeared in front of them. Although the business atmosphere here is very strong, with restaurants, theaters, and banks everywhere, there is also a Nintendo store here, and inside, there are now all Snake arcade machines. When Ethan and Eve When Lin appeared, everywhere she looked was filled with young people pursuing trends.

If it were just these, Ethan and Evelin could actually suspect that Hiroshi Yamauchi was cheating, but when Hiroshi Yamauchi led them to walk a little further and came to a side alley of the carriage road, there was a Sega door hanging on the top and a Sega door on the bottom. There was a scene of Nintendo's Snake arcade machine, which immediately stunned the two of them on the spot.

After seeing the confused faces of Ethan and Evelin, Hiroshi Yamauchi also said proudly: Sega didn't get an agent, but their store also needs to make money, so they can only buy our machines.

However, I didn't sell it to them, I wanted a share of it.

It's not much, fifty percent of the total income for the day.

The clerk at the door is from Nintendo.

Yamauchi Pu waved to a young man.

Such an action made the other party excitedly bow and salute.

But Ethan looked shocked!

Damn it!

Is Hiroshi Yamauchi so good at playing?

Use Sega's store to display your own machines?

What is the difference between this and face-to-face NTR!

Of course, after getting excited, Ethan also discovered a problem.

That is, Nintendo has its own store in Benzi. They can easily turn this place into a game arcade and operate arcade machines. In this place, they do not need to share the profits of the arcade machines with middlemen.

Regarding this point, Ethan actually has something to say.

When Nintendo uses arcade machines to eat players' profits, the money from arcade machine sales is not worth mentioning to them.

But in the end, he decided not to say anything.

Because he understood why Yamauchi Pu showed these things to him.

This is not only telling about the breadth of their Nintendo business in Japan, but also showing the depth of their business. After all, the real estate left by their ancestors is the reason why they can be so successful.

I use my own store to do business, so isn’t everything I do a net profit?

If Tokyo's Akihabara shows Nintendo's spending power on video games, and Yokohama's carriage road shows Nintendo's control over a single region, then the following regions such as Osaka, Nagoya and Sapporo actually show This book has become more concentrated in video game consumption.

Because the population is dense and concentrated in a few cities, game companies here only need to grasp a few cores, and then they can grab a lot of wealth. In addition, road transportation is convenient and railway transportation is smooth, radiating to the surrounding people. This has become an advantage that North America cannot match.

And this advantage...

It can indeed allow a company to save countless labor costs.

Stopping and going, he spent five days visiting the nine major cities in this book. Ethan also had an intuitive understanding of the market here. If the previous understanding came from the learning and accumulation in previous lives, then now, it can be distinguished by the naked eye. The truth will allow him to think better in his future judgments.

For Evelin, these five days of running around also made her realize the closedness of notebooks, because in the entire notebook market, their local brands can be seen everywhere, and most of them running on the road are Toyota, Honda, Nissan and Suzuki cars are hung on the streets, and those are Sony neon light boxes. Supermarkets include Aeon and Marubeni. Real estate companies are either Mitsubishi or Nomura, Mitsui or Sumitomo.

Of course, there are foreign brands too, but the only one that can be seen everywhere is Coca-Cola.

“Coca-Cola is still great.” This fact made Evelin sigh with emotion.

No way, who told them to achieve the ultimate in this industry? Ethan smiled and shook his head.

After reading the main points of the book, Hiroshi Yamauchi also changed direction and took the two of them to the spiritual hometown of the book, the origin of culture, and the location of Nintendo's headquarters, Kyoto.

Since America did not bomb Kyoto during WW2, it is one of the few cities with pre-war buildings in this book, but this is not the point, because what Hiroshi Yamauchi showed to the two was a Nintendo product. base.

When Hiroshi Yamauchi unveiled the legendary Nintendo Game Department, the Uji building located on the outskirts of Kyoto looked no different from the R\u0026D offices of other companies. It was very ordinary, but when the display area recording Nintendo's hit products appeared, Later, the Super Monster sold more than 1.2 million units in a single year, the Super Ball Machine with an average annual sales volume of more than 700,000 units in three years, and the Love Tester, which became popular in books, brought Nintendo 30 million US dollars in revenue. The light gun...

These products all speak of Nintendo’s dream-making ability!

After waiting for Ethan to see Gunpei Yokoi with a slicked back hair, Masayuki Uemura with a slight bald forehead, and Genhiro Takeda wearing glasses...

The fact that there were already three of the four great Nintendo kings made him smile.

Because these talents are the foundation of Nintendo’s successful transformation!

Being able to recruit one talent is luck, and being able to recruit three is a matter of vision.

After visiting Nintendo's headquarters, R\u0026D center and production line, Ethan's inspection has actually come to an end. But before he made a decision on whether to cooperate or not, Hiroshi Yamauchi took him to another place. That is the famous Heian Shrine in the east of Kyoto.

On the edge of the shrine, there is a secluded east road.

According to Hiroshi Yamauchi, hundreds of years ago, in the 15th century, this area was still a dirt road, leading to the Holy God's Palace and Godenso where the Holy Emperor spent his summer vacation. Opposite the villa was the residence of the Imperial Doctor to ensure safety.

And now...

This is their home.

Yamauchi Pu's ancestors bought this place a hundred years ago.

We became neighbors with their holy master.

Asking his subordinates to lift the huge door latch and push open the door with a history of more than 500 years, Yamauchi Hiroshi made a gesture of invitation with a nostalgic look on his face, and walked in with Ethan and Evelin.

Stepping on the century-old stone road, looking at the lush and wild gardens, staring at the small bridge across the flowing water, and admiring the teahouse made of cedar wood, Hiroshi Yamauchi smiled and said: Mr. Jones, about chip cooperation Things, I don’t know what your thoughts are.”

I don't know if you have other partners, and I don't know if you will communicate with other notebook electronics companies, but there is one thing I want to tell you frankly.

Not many people in our country can own property here.

And the ones who really do electronics...

They don't deserve it!

Yamauchi pointed to the land at his feet and said with a very confident smile: Mr. Jones, I believe that after these days of inspection, you should have a general understanding of the strength of our Nintendo, but I want to say that I can show Yes, actually there are more...

I sincerely want to negotiate this cooperation with you.

“Because by cooperating with us, you can maximize your benefits.”

Having said this, Yamauchi Pu raised a positive smile at Ethan.

I can guarantee that.

I can guarantee you that in my ancestral home.

When these words appeared, Ethan also had a bright smile on his face.

I believe in your strength, Mr. Yamauchi.

Calm words could not extinguish the excitement. Although Ethan still did not give a positive answer, Yamauchi Hiroshi was not in a hurry. He left Ethan his own space on the grounds that he had left the company for a long time and needed to go back to deal with matters. At the same time, he also arranged accommodation for Ethan in the Okazaki area next to Heian Shrine, and asked his secretary to wait around 24 hours a day.

If you have any questions, you can contact us as soon as possible.

After nodding his thanks and closing the door, Ethan walked into the house and lay down on the tatami. He closed his eyes slightly and asked his sister, What do you think of Nintendo?

“If you look at it from a partner’s perspective, they’re good enough.”

It can even be said to be perfect.

After walking for a week, Evelin was also tired and lay down to rest like Ethan. At the same time, she expressed the opinions she had accumulated over the past few days, But from a competitive perspective, they are a bit scary.

Although you told me before that Nintendo has many excellent products in Japan, it was only after I went to their factory that I discovered that those products were technically simple but full of creativity.

It is a terrible ability to innovate technologies that have been popularized or even eliminated.

Because this way, they can never be choked by others.

This fact made Ethan chuckle.

He knew that Evelin was right.

In his previous life, NS looked at everything as electronic waste.

But there is no way, the creativity is awesome.

Then do you think the chip authorization can be given? Ethan asked what he was thinking.

I can give it. Evelin gave her answer very decisively.

Why? Ethan was a little curious.

Evelin said: Because I have confidence in you.

‘? ? ? ’

This answer exceeded Ethan's expectations.

He turned slightly to look at his sister.

The other person's face was already full of smiles.

It seemed that she felt his actions, but it was more like she didn’t believe her own words, so Evelin said again: “Okay, okay, actually, no matter whether we give Nintendo chip authorization or not, they will be firm Keep running wildly on this road.”

If we don't give him the authorization for 6502, they will definitely find other chips.

And with Hiroshi Yamauchi's power in the book, there will definitely be other manufacturers of the book to provide it.

so……

Since we can't control it, let's make this money.

Hahaha—— My sister's words made Ethan laugh.

Yes!

After so many days of investigation, he finally understood why Nintendo was successful!

This is not only because Hiroshi Yamauchi has a keen sense of smell and extraordinary vision, but also because the accumulation of his ancestors allows him to create crazy things!

Although there has always been a joke in Ethan's previous life, if you want to keep a family's wealth as long as possible, you can't let the children in the family try to start a business, because most of the time, the rich second child with a silver spoon in his mouth will The modern generation is indifferent to the world. When they are separated from the masses and float in the clouds, the vast majority of entrepreneurship will not succeed.

Because the largest consumer group in this world is the general public.

but……

Hiroshi Yamauchi is obviously an exception.

In fact, he still has the arrogance of a rich family in his heart, otherwise he would not take Ethan to see his ancestral home and show the majesty of his ancestors, but at the same time, he can also restrain his temper for the sake of his career.

This is a very terrible self-control.

A self-control that cannot be controlled by others.

Ethan believes that if he does not sell the license, Yamauchi Hiroshi will definitely turn around and look for new partners!

In this case...

Then it’s better to stay friendly with Evelin.

Because of this, you can really earn more!

As for future competition?

Let’s talk about it in the future.

He can take on Milowa and Atari, so why can't he have a try with Nintendo?

Who is afraid of Who!

Note: ① The ancestral home of Hiroshi Yamauchi really existed. Their home had a total of 152 tatami mats. At that time, an ordinary family only had eight to ten tatami mats in their home. ② Yamauchi Hiroshi has always wanted to make chips. In the second chapter of the book Game Over, it is written that at a dinner in 1975, Yamauchi Hiroshi discussed consumer product chips with Nintendo executives, because at that time MOS had already The license for the chip was given out, but Nintendo couldn't get it, so Uemura Masayuki suggested to Hiroshi Yamauchi to find Ricoh for production. At that time, Hiroshi Yamauchi was the only one in Nintendo who firmly believed that chips could change the world. When the consumer goods market could only consume less than 100,000 chips a year, he went directly to Ricoh and placed an order for three million chips. This approach is just to lower the chip price to 2,000 yen. Uemura Masayuki's suggestion also became the most painful thing for Nintendo, because in 1991-92, they had to pay one billion dollars per year for chips.