Although Ethan Jones was able to control his unconventional nature and act calmly, George Lucas, who had been depressed for several months, couldn't wait any longer. After returning to Los Angeles, he immediately accepted the invitation from CBS. Arriving at the opponent's studio like a winner.

In that dialogue program that was broadcast live across the United States, George Lucas talked eloquently in front of the camera. He told the people all over the United States the behind-the-scenes story of Star Wars without hesitation, and preached it carefully and carefully. He discussed the difficulties, doubts and problems he encountered during the production of the film, and focused on describing how he made the film without fear of hardships and perseverance.

Of course, while bragging about how awesome he is, he did not forget the other contributors to the movie. He showed great gratitude to Steven Spielberg and Ethan Jones. He said that no two people are the same. Help, then there would be no Star Wars movie in this world.

Steven is someone who has been encouraging me and supporting me since I was writing the script. He firmly believes that there is no problem with the idea of ​​Star Wars and he firmly believes that this film will definitely bring happiness to audiences in our country. Without him, Come on, I think this movie may die on the road to financing.

Ethan also said from beginning to end that Star Wars will definitely be a movie that meets the audience's taste. To prove this, he even used his own games to help me promote the movie. I can say that, in the promotion of the movie, He’s doing even better than Fox, because without his games, I don’t think North American theaters would be as crazy about arranging movies as they are now.”

They're my best brothers and I'm grateful for them.

Such a description made the CBS host raise his hands to wipe away tears.

Maybe this is the key to your success, right?

You used Star Wars to tell us the story of how a guy named Luke Skywalker used his faith to defeat his enemies. In reality, you also strengthened your faith with the help of your friends. Running wildly on the road.”

Yeah~ The host's words made George Lucas nod vigorously.

Faith keeps the Force with me!

No one knows whether CBS’s exclusive interview with George Lucas was a deliberate arrangement by Fox in promoting the movie, but everyone knows that the day after the interview was broadcast, that is, Friday, May 27, 1977, Interviews related to Spielberg have also become the morning news of many radio stations.

ABC's Good Morning America ​​spent fifteen minutes playing the mockumentary they had just finished filming. In front of the camera, Spielberg was interviewed by reporters in his Los Angeles mansion, telling about himself and Star Wars related creation story, and also showed the audience his own collection, which are three electronic arcade machines.

“Ethan and I actually met through Steve Jobs, the founder of Apple, and this Snake arcade machine signed by them is a testament to our meeting!”

I was very excited that day! Because at the same time they arrived, I also completed the game Snake in front of the game's producer!

Wow! That's cool to think about, right?

And this Pac-Man is the world's first Pac-Man electronic arcade machine. Because it was a display machine at the new product launch conference, I specially carried it back!

As for this one...

“I guess there’s no one who doesn’t know Star Wars now, right?”

I know you guys are here for Star Wars, but I really don't know how to tell its story. All I can say is, Star Wars is a great movie! It will be better than me Jaws is even greater! Star Wars is a great game! I'm writing a strategy book for it to help players who like games get higher scores!

“I don’t know if there will be any works that surpass theirs in the future!”

But I know that in the future, perhaps only they themselves can break the current madness!

George is the best director I've ever seen!

Ethan is the best game maker in the world!

At the same time, they are also my best brothers!

When these touching interviews appeared, various American media outlets who wanted to gain popularity began to take full advantage of it. They compared the difficulties encountered during the production of Star Wars and the negative comments from the public to dragons, and they will remain steadfast. , A few people who move forward bravely are compared to warriors.

NBC even ran a title like The End of the Old Era, the Birth of a New Order.

To those outside America, this propaganda may seem exaggerated.

But in America, it's just right.

Because this is what the people of America eat.

The reason why Oprah became a superstar and achieved success is that she took off the disguise of 'celebrities' and showed their most vulnerable and tear-jerking side to the public. When the North American people burst into tears because of this, That spontaneous emotion became the guarantee of her ratings!

And her method...

Hollywood has actually been playing this game for many years.

Whenever there is a need to announce a project, celebrities related to it will come up with some tear-jerking stories from every nook and cranny. Take Steven Spielberg as an example. In the announcement of Jaws , then he is a big boy chasing the movie dream! He even spent more than twenty years of precious time!

As for his father’s success?

Please!

No one likes to see the rich second generation starting a business!

People only like to watch the struggles of the little people at the bottom!

Because that can give me...

fantasy!

Just as it should be, when the sadness behind Star Wars emerged, its box office soared! It successfully topped the charts in its first week of release, earning a box office of US$1,068,932 in North America like a god descending from heaven!

Compared with future box office results that often exceed 10 million on the first day of release, the box office of Star Wars is obviously not enough. But the problem is that now the North American annual box office list only needs to exceed 10 million to be on the list!

When Jaws debuted and broke 100 million, it became a world record...

The performance of Star Wars is a massacre for any movie! ! !

And when May 30th arrived, the number of people watching the movie Star Wars was much higher than on an ordinary Monday. Although this day is Memorial Day in America, and people from all states will come together to commemorate all the soldiers who sacrificed their lives for the country since the War of Independence in 1775, these are actually the affairs of a small group of adults, right?

For the children, this day is still a holiday carnival!

For theaters...

This day is a good time to grab money!

When this situation occurred, on June 1, the launch of Atari's new generation and Mirowa Apollo suddenly became bleak. Even if Warner and Philips used their own distribution channels as planned, the former The new generation was pushed to video stores on the streets of North America, and the latter put Apollo into various shopping malls that stocked Philips home appliances, but only a handful of people were willing to spend money to buy it.

According to information obtained by Steven Spielberg, New Generation only sold a total of 500 units within three days of its release. As for the reason... people were screaming at the door of the cinema!

And when they went public two weeks later, Spielberg called Ethan again——

Oh Ethan, you really made me laugh!

You know? Those video stores in North America think Warner's new generation takes up too much space!

So they asked Warner to take those machines back!

Warner said they can give video stores higher sales incentives!

But the video store disagreed and said they wouldn't buy any of their video games!

No matter how high the point is, it's meaningless!

Ethan was very happy to hear this news.

Is it true that no one buys their machines? he asked with a smile.

Of course! At this time, who would spend two hundred dollars to buy a machine without Star Wars? Isn't that mentally ill! Spielberg said: You know, two hundred dollars is a lot of money now. Can play the game eight hundred times! If a child can do this, he will definitely become the most powerful one in the circle of friends! No - become the king of children!

Hahahaha—— The title Kid King made Ethan laugh out loud.

The violent deaths of New Generation and Apollo also made him feel relieved and decided to come out to the public.

He accepted the invitation of The Tonight Show and went to the Johnny Carson Studio in Burbank as a guest. When the host asked him how he viewed the video game industry and how he controlled the psychological needs of players, When making games that people love again and again...

Ethan said: Actually, I have never explored the psychology of players. I just think about the production process from the perspective of the public. When you design the game as a player, you will find that the needs of the public are actually Quite simply, it’s fun.”

When things get to this point, everything is easy, right? As long as you create those interesting inspirations with sincerity, the public will definitely respond to you with sincerity.

The answer had Johnny Carson nodding his head.

Although games are not movies, tear-jerking is common.

After agreeing, Johnny Carson asked again: Then what do you think of the previous attacks on you by Warner and Philips? As far as I know, these two companies also sued you due to reputation issues?

Yes. Ethan nodded.

Their criticism made me very angry before.

Because they obviously want to use me as a hot spot to promote their machines.

but now……

The market has proven that Hollywood tricks don't work in the electronics field, right?

In the field of electronics, product is king.

Of course, if we want to make a good product, we also need a handy tool.

Take Pac-Man and Star Wars as examples. Both games were written on Apple computers. In order to help more enthusiasts write games, Apple's latest computers also Users who purchase it will be provided with a thoughtful game writing tutorial manual.

If anyone is interested in making games and wants to write out the inspiration in his head, then I personally suggest that you buy an Apple computer and give it a try. The paper cards they come with will let you understand how much game production is. It’s so simple…”

Ethan felt that what he had said was very subtle. When he had touched the pinnacle of the times, if he continued to angrily criticize Atari and Mi Luohua, it would make the public look very tasteless.

A secret diss is enough, the rest of the time might as well be an advertisement for Apple!

But even so, the next day, he still heard two pieces of news——

Warner Group recently issued a statement that the group's Warner Communications subsidiary will officially fire Atari CEO Nolan Bushnell. Starting today, all day-to-day work of Atari will be taken over by Warner Communications. Atari founder Will leave the company he founded...

Philips announced that it will dispatch a working group to its subsidiary Milova. The team will reorganize Milova's personnel structure, including but not limited to the current CEO, president, marketing director and other positions of Milova. Adjustment……

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