Rebirth of America, this is my time

To be honest, when Roy Disney sat upright and cast his shining eyes at the two of them, Ethan Jones, who caught those fiery words, was very moved.

No way, who made Ethan Jones understand that the derivatives Roy Disney is talking about now are future intellectual property operations, or IP operations?

In the era before he time traveled, anyone who created something would always put IP development in their mouths.

Those who write novels hope that their stories can be made into movies and TV series.

Animator, eager to create games and sell peripherals.

Players in the gaming field are even more wild, because those who can make achievements in this industry are not short of money. Square Enix spent its own money to shoot CG movies in the 1990s, and the first one was called Deep Soul; Nintendo actually put Mario on the screen as early as 1993, and made a Super Mario Bros. Ou Brothers, and in 2023, Super Mario Bros. Movie was also released. This was also a pain in Ethan's heart, because he traveled through time before the movie was released, and did not see the plumber at all. It’s not just that he defeated King Bowser and rescued Princess Bichi again; apart from these, what other movies are there, such as Tomb Raider, Uncharted, Warcraft...

Countless.

But even though there are many actual cases in previous lives, when Ethan Jones decided to enter the game industry, he did not have a complete plan for the peripheral development of the game, or...

The old man never thought about this matter at all.

And the reason is also very simple.

The IP development business seems lively, but most people are losing money and making money.

Everyone who writes novels hopes to become J.K. Rowling (the version that has not been kicked out by fans), but the only one who can get huge box office and good reputation in the film and television field is a breaking ball.

As an animator, who wouldn’t want to copy Mickey’s success? But there’s no chance!

And those who make games...

Forget it, this industry has always been a symbol of stupid people making money quickly.

They are the ones who lose the most money.

When these bloody facts are placed in front of Ethan Jones, as long as he is not a fool, he will not invest money in the development of game peripherals. Wouldn't it be nice to invest in some technology during his spare time? No matter how hard it is, just buy some land! There’s no need to spend money and trouble on a project that you can’t see the end of, right?

As for why in his previous life, there were so many IP development companies trying to make money from this industry? Isn’t that because Walt Disney was so successful?

Mickey Mouse and Donald Duck have brought them the most successful amusement parks in history. Derivative products such as toys and clothing directly crush movie profits. According to statistics from Bloomberg, for every dollar Walt Disney invests in animated movies, In the next two years, those expenses will be earned back exponentially with a net profit of no less than ten US dollars. This kind of return on investment is actually almost the same as that of video games.

When this kind of money-making speed appears that is more addictive than drugs...

Everybody wants to be Disney!

but--

No one can be Disney!

Because its success is achieved by riding on the wave of the times!

Mickey's success is not because of its excellent appearance. The first version of Mickey Mouse was just a mouse, but because Steamboat Willie that carried it was the world's first sound animation.

Before Walt Disney created it, all children saw were silent films.

When Walt Disney brought sound into cartoon movies, Steamboat Willie shocked children. It was the Star Wars of that era!

The subsequent Flowers and Trees became the first best animated short film in Oscar history.

With Oscar's blessing it spread throughout North America.

Then, the first feature-length animated film Snow White and the first stereoscopic film Pinocchio in history directly exploded the imagination of children of that era!

When thousands of children grow up under the baptism of this historical first time and time again, Walt Disney's name is a brand that is famous in North America and spreads all over the world!

When Walt Disney reaped the dividends of the times time and time again, he could always achieve success by developing animated character peripherals with his eyes closed! Because what he sells is not peripherals at all! Rather, while selling products to children, we also tell their own beautiful feelings to their parents, the older children who have witnessed countless histories!

And this thing...

Who can copy the special code?

Therefore, even if Ethan Jones knew that IP development was very profitable, he suppressed his desire, because Snake is not the first in history, and Pac-Man is the first in history. AI games are not something that ordinary people can understand today.

When the expression techniques and expressiveness of game characters cannot be simply described in words, doing IP development is asking for trouble. But now, Walt Disney's nephew Roy Disney said that their company, Disney, can exchange products with Destiny Games and develop them through mutual cooperation...

Ethan Jones's eyes really lit up.

There’s no one who doesn’t crave the weight of Disney’s history.

No one can resist the sense of emotion that Disney has created for many years.

However, even though Ethan Jones's heart was pounding, he had no intention of agreeing immediately.

This kind of cross-industry cooperation requires careful consideration. He has to make an evaluation after calming down, rather than directly agreeing to Roy Disney's conditions in a hot-blooded manner.

So, after smiling and saying that he wanted to think carefully, Ethan and his sister left the living room.

While returning to the venue, he also asked in a low voice while riding in the elevator: How do you feel?

It's wonderful. Evelin said bluntly, Walt Disney is the king in the animation field. If they are willing to do their best to create movies for our game characters...

Then it would be a great collaboration.

Evelyn accentuated her accent on the phrase 'do your best'.

Ethan nodded, understanding what she meant. What do you think? he asked again.

Ask Steven and George. Evelin answered this question more decisively.

Not only that, but she, who was still staring at the elevator door, tilted her head slightly, focused her eyes on Ethan's handsome face, and asked: We need professional advice, don't we?

Hahaha—— Ethan laughed.

Yes! Now he really wants to seek professional advice!

With a 'ding' sound, Ethan and Evelin walked out of the elevator.

Then they discovered that in the short time they left, Xiao Lu and Xiao Si had occupied the stage with red faces, beating gongs and drums and singing songs...

The chaotic and unclear voice won countless applause.

It also made Ethan shake his head in surprise.

How much did you drink?

Evelin asked curiously as she looked at the two people whose figures were swaying as if they could fall at any time.

I don't know- Ethan shrugged, he could understand, Just be happy-

Then we can ask them again in a few days? Evelin suggested.

I think it's okay. Ethan agreed.

However, just when Ethan raised his hand to say hello to them and said that he wanted to go back to the hotel to rest first, Spielberg suddenly stood up from the stage seat when he saw him.

Loudly said——

Oh Ethan! Where have you been!

They were yelling at us to perform a show. We wanted to ask you to come up and play guitar together, but when we turned around to look for you, you were gone!

Now we both have been embarrassed on stage!

It's your turn -

Come up, come up, come up!

The urging words made Ethan dumbfounded. Although he hasn't played the guitar for a long time, since the host invited him, he can't spoil the fun, right?

He got on stage and asked for the guitar from the band.

In an instant, he had figured out what to sing.

You know Redbone, right?

Yeah yeah~ the band members nodded.

Come and get your love?

Okay~Okay~ Everyone in Harmony quickly expressed that there was no problem.

After a while——

Ethan Jones, who also drank a little too much, shouted at the top of his lungs: Hey——

What is the matter with your head? yeah——

The singing of ghosts crying and wolves howling caused everyone in the audience to laugh loudly.

After singing the song, Ethan also put down his guitar, waved his hand, and stood down from the stage.

Am I good at singing? Ethan said with a stinking look on his face.

Yeah~Yeah~Yeah~

Classmate Xiao Lu kept nodding. With his cheeks flushed, he made a gesture that would make a man with a stick feel very uncomfortable decades later. It's great! But compared to me, it's still a little bit behind!

Oh! Sxxt! Ethan was dissatisfied. Although I wasn't there when you first took the stage, I heard all the ending. What was that you just sang? Is there a note in tune?

But that's better than you, isn't it? Xiao Lu said unconvinced: You just roared, and you didn't reflect the essence of the voice of the lead singer of the Redbone band at all!

Seeing that the two were about to quarrel, Xiao Si quickly started a fight.

Okay, Okay, George, Ethan can sing well. The lead singer of Redbone has a smoky voice. Ethan doesn't smoke. If he can roar out, that's enough -

At the same time, he turned to look at Ethan and said, Where did you go just now?

No one will drag you to discuss cooperation, right?

Before he finished speaking, Xiao Lu continued: Oh Ethan - there are many scammers in Hollywood. You must keep your eyes open. If you are just being defrauded of money, you can still find it. Come back, but if you are deceived...hahahaha...

He really drank too much.

He didn't pay attention to Xiao Lu's nonsense, and nodded at Xiao Si, looking at this guy as if he was normal, so Ethan tilted his head and asked him if he had time to talk aside.

The party has been going on for two hours now, and there is almost everything that needs to be said and drank. After saying hello to Xiao Lu and signaling the Fox staff to take care of him, Stoudemire also put down his glass and took Yi with him. Sen and Evelin got into the lounge next to the banquet hall.

As soon as he entered the room, he took off the tie around his neck and took off his suit.

The special code is really hot. Then he asked: Who is looking for you? At the same time, he also guessed, Looking at how cautious you are, you can't be the boss of some film company, right?

Xiaosi was just joking, but Ethan nodded seriously.

After he told them what he had just experienced, Spielberg performed a famous Sichuan Opera trick—face-changing—in front of them. Roy Disney is looking for you?

Looking for you to play games?

And the deal offered is to develop your game characters? Make them into animations?

Oh - the conditions he offered are so generous!

I'm so excited!

but……

His current situation is not good...

What? Evelin was a little curious and asked, Steven, you mean, there is something wrong with Roy Disney?

Yeah~ Spielberg said with a smile: Roy Disney does have a problem, or in other words, Disney has a big problem now...

Disney was born in 1923. It was founded by Walt Disney and his brother Roy Disney. Because the two people's cooperation brought animated films to the peak, when they were alive, the entire Disney was an iron army with no one. Dare to refute what they mean.

But with the passing of the two men one after another, the huge animation kingdom also fell into the hands of others. In 1971, Disney senior executive Tatum became Disney's CEO and chairman of the board of directors, becoming the first non-official Leads the Disney Company as a member of the Disney family.

Although this kind of thing is very common, unless the son-in-law and adopted son system is vigorously promoted like this book, it is impossible for the chairman and CEO of a large group to always be members of the founding family, because of the most uncontrollable factors in the world It is not the success of a project, nor the results of a scientific research, but whether the future generations of human beings can become talented.

No one can guarantee that the child they give birth to will take over the family business!

In this case, in order to ensure that wealth can be passed on, it is imperative to introduce senior executives.

Actually, when Tatum first came to power, people in the Disney family didn't have much objection, because this was the joint choice of Walt Disney and Roy Disney when they were still alive, and no one would disobey it. The last edict of my father and uncle.

And Tatum actually did a pretty good job.

But in the past two years, a very big thing happened in their company.

That's Tatum ready to step aside and let a guy named Ron Miller take his place.

Who is Ron Miller? You may not be familiar with it. But if I mention his wife's name, then you can guess the specific situation. Because his wife's name is Diane Disney, who is Walt Disney’s daughter.”

At this point, Spielberg stopped.

But Ethan and Evelin had expressions of sudden realization on their faces.

Steven, you mean, members of Walt Disney's lineage want to take over the company? Ethan asked: And Roy Disney, who came to us today, is Walt Disney's nephew. The son of Roy Disney Sr., he thinks the company should be passed to him?

Yeah~ Spielberg nodded and said, It's a big family——

There will never be a shortage of palace battles.

That's right! As an orthodox member of the Disney family, Roy Disney, who has been working at Disney for a long time, has always felt that the company should be his!

But he didn't expect that his brother-in-law would suddenly come out!

In order to prevent this situation from happening, he made his own roar in the company!

But it's a pity——

When a company goes public and attracts public investors, the power of the founding family that suffers dilution of shares and a corresponding reduction in voting rights is very limited.

Not to mention--

Disney is still fighting among itself between the two founding families.

When Ron Miller, Walt Disney's son-in-law, had already gained a large number of supporters and publicly stated that he was going to take office, even if Roy Disney Jr. was angry, it was only belatedly.

It was precisely because Roy Disney's power was weakening that he did not steal Atari from Warner in 1975. It was not because he didn't want to steal it, but——

He suddenly found that he had no money in his hands. Spielberg said: It happened too suddenly, so he had no choice but to reluctantly give Atari to Warner.

Although the current facts have proved that not buying Atari is the right decision, because now they are almost bankrupted by you, but this does not mean that Roy Disney can accept all this. After resisting to no avail, he resigned from all his positions within the Disney Group this year, retaining only his leadership of Disney's feature animation division.

Although I don't know what he thinks and why he wants to give up those positions, but since he has found you, it proves that he still wants to return to the group management.

Or...

He wants to bring the group back under his control.

And the reason why he doesn't give you game production funds is because he really can't come up with the money.

The animation production plan he proposed is the only bargaining chip he can offer.

As for the park management?

If the video games you make for him sell well, then he will definitely return to the group at a rocket speed! Those investors will kneel on the ground and kowtow to beg him to take charge of the company!

Because you guys are so profitable, right?

When that time comes, he will naturally be able to fulfill his promise.

But if the video game you made for him fails...

At this point, Spielberg lengthened his voice, shrugged, and said, I'm not the instigator, I just think you can't get anything.

When this fact emerged, Ethan and Evelin immediately looked at each other.

Okay——

No wonder Roy Disney showed his generosity in front of them!

No wonder Roy Disney brought out the most powerful animation department of the Disney Group to negotiate with them!

This is a family feud and a blank promise after a long time!

Note: ①The founders of Disney are Walt Disney and Roy Oliver Disney, and Roy Disney’s son is also named Roy Edward Disney. This is not a typo. ②Roy Disney and his brother-in-law, Walt Disney’s son-in-law Ron Miller, did have a fight over the company’s management rights in the 1970s. In reality, in order to compete for power, he let his lawyers and Stanley Gold, a financial advisor and manager of the Disney family's Clover Fund, brought Michael Eisner to Disney. This is the Disney tyrant who cannot be avoided when writing about entertainment. And when he found that he couldn't control Eisner, it was he who replaced Eisner with Robert Iger, who had been in charge of Disney twice.