Rebirth of America, this is my time

The Plaza Hotel is located on Fifty-ninth Street in New York.

Open the curtains in the guest room and you can see Central Park.

At three o'clock in the afternoon, the lush woods under the blazing sunshine exuded a shimmering golden light, as if covered with a touch of golden tulle, embellishing it with incomparable nobility, but it was more like brilliant gold foil falling from the sky, making people rise involuntarily. Get involved and explore mysterious ideas.

If Evelin were here, she would definitely pick up the camera and take pictures, but unfortunately, Ethan was the only one in the guest room at this time. He had no intention of admiring the painting at all. After getting up from the bed, he started to wash up, and then sat in the dining room of the guest room to enjoy the brunch served by the staff.

Atlantic City is only more than a hundred miles away from New York and can be reached in more than an hour. Ethan left the resort at four in the morning and checked into the Plaza Hotel at dawn. After eight hours of rest... he felt that he Resurrected with full blood~

After quickly finishing the unpalatable spaghetti, he called Steve Ballmer, who lived next door, to come and see him. The bald man might have been up early, and after hearing Ethan's words, he came over directly.

Have you eaten? Ethan asked looking at Ballmer in a suit and tie.

Yes, the steak here is good. Ballmer nodded.

Okay, let's get started? Ethan picked up the coffee sent by the hotel and said, What do you think of the purchasing behavior of Holiday International?

Maybe it was because Ethan had already rated the purchase order from Vacation International as a problem when he left Atlantic City last night, so when he asked Ballmer what he thought about things there, the bald man who was well prepared immediately said: Boss , if we want to judge their behavior, then we must first determine one thing, and that is what is the development plan of our Destiny Game, or in other words, what is the external image of our Destiny Game.

If we, Destiny Games, were just a video game company, then we could very naturally accept purchase orders from Holiday International.

But if our destiny game has its own corporate purpose, corporate culture, and corporate image, then we need to carefully consider whether to accept an order based on these things.

And all this...

I think you should have made a decision.

Isn't it?

Ballmer put his elbows on the table and looked at Ethan, his red face full of smiles.

This rhetorical question also made Ethan nod his head and said: You are right.

He shook the cup in his hand, causing the brown coffee to swirl.

I have indeed made a decision.

To be honest, when Ethan walked into the resort in the early morning and found that the game Windfall occupied the entire experience hall, a scene he had witnessed in his previous life suddenly appeared in his mind. It was a video game There are many arcade machines in the city.

There were many adults reminiscing about the past inside, and many children enjoying games inside, but these were not the focus of Ethan's attention. What caught his eye was a sign at the business desk of the video game mall.

It says--

‘All game coins in our store are non-refundable and non-refundable once sold. ’

The reason given by the merchant is that once the money is refunded, it will be suspected of gambling.

And this does have a legal basis.

In fact, Ethan has long known that electronic arcades will definitely be played by people as spinach machines in the process of continuous development. This is not only because he has the memory of his previous life and knows that there were people who played this way in his previous life, but also because of the arcade machines. The earliest purpose of this thing was to provide people with spinach. Based on this feature alone, Sega has already made a lot of money.

Even though he had been mentally prepared, he still felt a little uncomfortable when this really happened.

First of all, it was the education in his previous life that made him understand the real harm of gambling. These things can really cause family ruin, so he will not try to touch those things at all.

Secondly, he really likes video games. No matter in his previous life or in this life, he has always regarded video games as toys that bring happiness to people. No matter when, he doesn’t want these toys that are not bad in nature to be used. Get sucked into that sickening vortex.

Of course, he knew that his idea was unrealistic, because the explosive development of all industries is because this industry can make a lot of money, and when capitalists swarm into a field that can make a lot of money, on this basis, Making more money becomes their instinct.

To do this, they can even come up with some crooked ideas.

Take McDonald's, for example, as a real estate company under the guise of catering. They pass on all the land purchase fees and bank interest to franchisees, freeing up the premium from the appreciation of the land.

Another example is Starbucks. On the surface, they are a coffee shop, but in fact they are a financial institution that absorbs social funds through bearer cards. Before Ethan traveled through, their pre-deposits had even exceeded 2 billion, which was more than the public deposits absorbed by major, medium and small banks. Not only did they not pay interest, they also set a useful life for the pre-deposits. Once the period is over, those advance deposits will be converted into non-operating income at a certain percentage every year on the grounds of storage fees.

And the video game industry...

The way they keep users paying is to open the box.

Regardless of whether it is drawing cards or strengthening, whether it is refining demons or weapons, as long as you are playing with probability, it is unboxing, and these things are within the scope of the benevolent person's opinion.

Because when there is an official transaction or a third-party transaction system, this is no longer a game of beating drums and passing flowers, and their nature is very vague.

As for saying that existence is reasonable?

Ah--

The existence mentioned by Hegel is the origin and driving force of all things in the universe!

No one ever said that the fact that murder exists is reasonable!

In his previous life, Ethan hated the unboxing method. He felt that this method of increasing odds relied on answering questions. When he himself was unwilling to eat shit, he could not feed others shit.

He knows that his ideas may be a bit idealistic, but when he has the final say in the game of fate and there are countless ways to make money in his mind, he won't do things like hooking up with spinach if he can't do it.

Unboxing is indeed very profitable, but Zelda and It Takes Two are more fun, aren't they?

Not to mention--

That female star Lina Belle makes more money than some spinach machine.

While Disney has shown the way to monetize intellectual property...

Making a spinach machine is like having shit in your head!

The purpose of our Destiny Game is to create happiness with heart.

So we're not selling the game to gambling establishments for them to use as spinach.

Be tactful when communicating. After all, we have no conflict. You ask the people in the marketing department to tell them that our Destiny Game has sold out, and we can't make the one thousand electronic arcade machines they want for the time being.

If they ask about the wait time, tell them more than half a year.

Ethan's words made Ballmer nod repeatedly.

Then he got up and went to the next room to call the headquarters.

About half an hour later, Ballmer came back and said to Ethan, who was standing by the window overlooking Central Park: The people in the marketing department have communicated with the people at Holiday International. After learning about it, Holiday International The machine’s construction period turned out to be very disappointing after more than half a year.”

Yeah. Ethan said with his nose, which seemed to be understanding.

And that silent look also prompted Ballmer to continue speaking, Then, people from the marketing department asked, what if there is a sudden surge in orders from New Jersey?

The question made Ethan laugh.

Are you saying that Holiday International might let other merchants place orders for you?

So be it. Ballmer nodded.

Just let the people in the marketing department record the cumulative order quantity of each customer. Ethan said: When the order quantity of some merchants obviously does not meet their operational capabilities, we will ask them about the specific purpose of the machine they ordered. As long as they can give a reasonable explanation, we will sell it.

As you said yesterday, we have no way to prevent customers from making secondary transactions.

Vacation International purchases goods from other merchants, which we cannot control.

But we must clearly control the source and ensure that those games will not flow directly from our factory to outside gambling farms, so that if there are any problems in the future, we can explain them.

At this point, Ethan stopped.

After thinking for a while, he said: Forget it, if we block it directly, it may cause dissatisfaction among some normal customers. In this case, you can write me an external statement expressing the corporate vision of Destiny Game and the development of video games. Like the inventor, Professor Ralph Bell, our company's consultant, we just want to bring happiness to people in the world...

I think……

This statement will let them know where we stand.

Just as the staff of Destiny Game guessed, shortly after they politely rejected Vacation International due to insufficient production capacity and issued a statement, orders from New Jersey suddenly surged.

At first, an unknown merchant very close to Atlantic City placed an order for two hundred units of Windfall. Then the marketing staff of Destiny Games directly ordered the company to sell second-hand products on the grounds that the company had banned the second-hand sale of its products. I rejected this order.

then……

Orders sprung up from New Jersey, New York, Pennsylvania, Delaware and other places.

This situation makes the marketing specialist of Destiny Games miserable.

Because they have to compete with those merchants.

For example, filter reasonable orders.

If the ordering merchant purchases several games at the same time, such as Snake 2, Windfall, and Hurricane Rescue, then the order will be considered safe.

What if some merchants just purchase windfall from the sky in large quantities?

Sorry, the direct production capacity is insufficient, please wait patiently.

Another example is determining whether the delivery location is safe.

If the delivery address of those merchants is the location of their store, then Destiny Games will boldly accept the order and ship the goods directly according to the other party's requirements.

But if a merchant says that they do not want land transportation but sea transportation, and the unloading address is the Atlantic port in New Jersey, Destiny Game will directly refuse and tell their own difficulties, saying that this behavior will harm the delivery. The interests of the team are that they are afraid of workers causing trouble.

To be honest, when Ethan asked his employees to use anti-theft methods to deal with Atlantic City, New Jersey, the marketing department specialists were actually complaining, because this crazy screening method simply increased their workload.

But when Ethan said that the basic salary of all employees in the marketing department would increase by 10% in May, June and July, and the overtime salary would increase by 20%, eh... the noise suddenly stopped.

‘The company is my home! Development depends on everyone! ’

is it necessary?

Evelin pressed down the blades of the blinds with her index finger and stared at the employees coming in and out.

If you don't want to sell the machine to Atlantic City, then don't sell it.

If you can't prevent other merchants from reselling, then ship directly.

Is it necessary to trouble the employees here?

Of course. Ethan smiled and said: Although I can't guarantee that the company's games will not flow into major gambling venues, I have to let the world know that I have this idea and have worked hard for it.

You may think my actions are very crazy now, but this is actually part of the company's self-protection and image building. Today we are guarding Vacation International like a thief. When any spinach arcade is released in the future, people will hold it accountable. It’s no longer our responsibility.”

Just like the comic case Thomas told us last time.

When major comics are filled with violence, SQ, pornography and other content, parents' resistance and opposition will put all companies in crisis and force them to self-castrate.

But at that time, castration was actually too late.

So, if we want to prevent a crisis, we have to start from the source.

Reject gambling and violence from the source.

Of course, we are all just humans, not God. We can't do one thing perfectly, but it doesn't matter, because when the outside world knows that we have done it...

Then we have actually done it perfectly.

In the eyes of outsiders, Atlantic City's order is just a simple business transaction, but in Ethan's view, it contains a crisis that may come at any time.

Because the phenomenon of game characters taking risks is not unique to the East. In Western countries, video games are indeed regarded as a scourge, and a grading system has been created.

In Ethan's memory, some of the games that have been severely attacked include Mortal Kombat and Give Him Love. Anyway, whichever company is popular will be attacked.

Although it is still some time before video games show real violence, he will not let Philips and Warner get the slightest advantage when enemies are surrounding him.

He would rather torture himself than see the news in the newspapers tomorrow about the news that Destiny Games is involved in gambling, and that the new game has become the largest source of income for East Coast casinos.

While dealing with it carefully, the corporate image is actually being shaped accordingly.

Yes, the image building of a company is actually not that mysterious.

Most of them are shouted with the mouth.

For example, Disney, which considers itself a kingdom for children, has repeatedly stated that the company will not engage in adult content and criminal content. Therefore, even if the comic industry encountered social boycotts decades ago, the comic albums they produced were not affected at all, because the promotional slogan said If there are too many, people will remember it.

Another example is that Google has always used Don't do evil as its company slogan. So for a long time, many people really believed that they don't do evil, so much so that Sergey Brin and Larry Page borrowed Li Yanhong's hyperlink. After the technical paper incident was exposed, there were still people trying to clean up Google.

The greater the media tout, the better their image.

And if in this process, some companies really do a little bit.

This kind of side confirmation will make their image even more glorious.

These are the things Ethan did, and these words also made Evelin turn her head and glance at him.

Okay, you're right.

The girl released the pressed blade and said, So you are finished now, right?

Yeah~ Ethan nodded, You can have a good rest tonight.

Although the matter of refusing to sell is not complicated, running away is really tiring.

The affirmative answer made the girl look forward to asking: Then will you attend my graduation ceremony tomorrow?

? This question made Ethan stunned for a moment.

The next second he remembered that his sister seemed to be graduating.