Rebirth of America, this is my time

Chapter 229 No business is difficult to do in the world~

Oh - Mr. Walton, I'm glad to be able to reach an agreement with you. It's a pleasure to work with you.

Hahahaha - Mr. Jones, thank you for your understanding and generosity, and wish us a happy cooperation.

At noon on December 14, 1978, Ethan Jones and Sam Walton hugged tightly in the conference room of Destiny Game. Both of their faces were filled with happy smiles, and their Each hand also held a freshly baked contract that exuded the fragrance of ink.

That's right, after three days of discussions, the two people who had the intention to cooperate finally reached a consensus on the terms of cooperation. Although the drafting idea of ​​the entire contract was based on Ethan's traffic statement, the specific terms were actually not as harsh as Ethan said, and they took good care of Sam Walton's emotions.

For example: When formulating the cooperation period, Ethan accepted Walton's proposal and set the cooperation time between the two parties as ten years. The specific effective date will be calculated according to the release time of Johnson's console.

Another example: In order to prevent the Johnson console from being a flash in the pan, Walton asked Destiny Games to launch at least one video game that can be carried by home consoles every year during their cooperation to ensure that the popularity of Starry Sky declines. Finally, Johnson home consoles don't occupy their shelves in vain.

Since Starry Sky escorted the game in the first year, that year is not included in the agreed period. Starting from the second year, Destiny games need to launch new products. Therefore, the total number of games is nine in nine years.

Destiny Games can delay the release of a single game, but it cannot exceed six months at most. If it exceeds the deadline, Walmart has the right to remove all their products from the shelves as punishment.

For example: Both parties know that it is impossible to sell a home console for ten years. Therefore, if Destiny Games upgrades its console products within ten years, Walmart will automatically obtain the exclusive rights to the console. Franchise. The franchise time is the remaining time of the cooperation between the two parties. Walmart's franchise will not be automatically extended due to the release of new products. At the same time, Walmart must also pay a capitation fee to Destiny Games' new console in accordance with the fee stipulations in the contract, fully ensuring that both parties Interests.

When these mutually beneficial terms appear, win-win cooperation is no longer just a hypocritical rhetoric, and in terms of cost calculation, both parties have also achieved a plan that everyone can accept.

The basic terms of the plan are: During the cooperation between the two parties, Wal-Mart will pay a 50-cent headcount fee to Destiny Games for every Johnson home console sold.

The upgrade terms of the plan are: In order to ensure that the products on a single shelf can attract enough customers, Wal-Mart needs to set requirements on the sales of Johnson home consoles and future single game cartridges.

For example, if a Wal-Mart can reach a surrounding population of 50,000 people, then the annual sales volume of the Destiny Game in that Wal-Mart cannot be less than 8% of the population served.

That is, after the Johnson home console of Destiny Game and future video games are launched, their sales in the Walmart in a single year cannot be less than 4,000 units or 4,000 copies.

If it is lower than this number, a penalty clause will be triggered, and Destiny Games will need to pay a 3% sales fee to Wal-Mart based on the selling price of a single console and a single game.

Based on the price of the console, which is US$199.99, that is close to US$6.

If it is higher than 8% and breaks through to 13%, that is, when Wal-Mart's radiation population is 50,000, 6,500 people go to Wal-Mart to buy Destiny Game products, then Wal-Mart will sell it at 50 cents Twenty-five cents are added to the customer acquisition cost, and the marketing expenses for the year are settled with Destiny Games at a price of seventy-five cents per guest.

The number of eight percent of consumers within the radiation range is calculated based on the prediction given by the Wall Street Journal. When the Wall Street Journal believes that there are at least 8 to 10 million people in America willing to play the game of destiny. When paying for home consoles, 10 million of a population of 200 million is 5%.

Three points above it represents Walton's desire to make money.

To put it simply, this is actually a gambling contract.

Ethan Jones is very confident in his product and wants to get more, while Sam Walton feels that Destiny Games cannot cover everything and hopes to pay less marketing expenses in a single store.

Since both parties feel that I have the advantage, a win-win perception emerges.

As for who can have the last laugh?

Then we can only let time slowly witness it.

However, even if the cooperation between Destiny Game and Wal-Mart is a long-distance race, Ethan will not forget to ask for the current benefits. After taking a photo with Sam Walton, Ethan asked him again at the lunch table. A small request.

Sam, I have something to trouble you with.

Oh Ethan—just say—

Well, our production company under Destiny Games is planning to open a manufacturing branch in Arkansas, which will specialize in producing game consoles and cartridges for the east. Although we know and are familiar with the governor of Arkansas, that place is not mine after all. territory, so——”

Ethan rubbed his hands, his intention to beat the autumn wind was very clear.

How could Sam Walton not understand what Ethan meant?

Laughing and nodding, he said, No problem, I will say hello to the people in the state when I go back.

I guarantee that you can complete the site selection within a month, build the factory early next year, recruit workers in March, train in April, and start formal production in May.

And June...

I can at least get hundreds of thousands of units, right?

Sam Walton blinked at Ethan.

The old man's playful look made Ethan laugh loudly.

Yes Sam! We will give you priority!

Although Wal-Mart in this era is not yet the giant that dominates the retail industry in America, they have already taken over Arkansas and are definitely the local king.

The teenage governor who wants Ethan to set up a factory in Arkansas may have supreme power there, but the Waltons get to decide who wields that supreme power. In this case, having them contribute to the factory expansion can really avoid a lot of unnecessary troubles.

After reaching a consensus with Sam Walton, it became Ethan's focus to communicate with supermarkets in other regions that Wal-Mart could not set foot in.

Since Ethan will not grant exclusivity terms to these stores, he will not mention the reverse commission. However, when game users across the country are looking forward to the arrival of Johnson's home console and the Starry Sky game, excellent After the response of Ms. Pac-Man broke the record with her eyes closed, Ethan, who took the initiative, also obtained a commission contract that other businesses could not envy.

Those large stores that reach at least one state take six points off the selling price;

The margin for small shopping malls in a single city is five points of the selling price;

As for my own people...

It's four points and five points.

Yes, in addition to large shopping malls such as Wal-Mart, video stores across the country such as Universal, Fox and Disney will also have home consoles for Destiny games.

Since their store costs are not as exaggerated as those of super stores, the price of Johnson's console is much higher than the video tapes they usually sell, so even if they smoke the least, they can still make a lot of money.

And this kind of multi-flowering cooperation also makes Ethan very satisfied.

Last year, when he set up a separate marketing department, Ethan was actually a little scared.

As a man of two generations, he has never done any physical business. He only knows that the establishment of sales channels requires a large number of people to promote and maintain them, and to find ways to put his products on the shelves of major merchants.

But now...

Is fame really a good thing?

Ethan looked at the calendar in front of him. Almost every day was marked with a red circle.

Those red circles extend outward like hedgehogs, and there is a string of English written on the end of each tentacle. These things are not only the visit schedule of the bosses of major merchants, but also a handful of green and beautiful knives.

Staring at the craziness of the past week, Ethan pursed his lips and smiled, When your reputation is so great that everyone knows about it...there is no difficult business in this world!

Hehe~

Ethan closed the calendar.

He held his head in his hands and leaned back leisurely.

Although Ethan had great discussions with the bosses of major shopping malls, and even the most important sales commission has been reached, this does not mean that the establishment of sales channels will be over. They also need to conduct on-site inspections and finalize with the shopping mall owners the location of the shelves where the products will be put on the market, the number of display racks to promote the products when they are launched, the production plan of offline promotional materials such as roll-up banners, etc.

These things that are related to the actual interests of Destiny Games will be written into the contract, and all the busy work related to the details is the work of the marketing department.

If nothing else, they will be open during Christmas and New Year this year.

Because only after the baptism of these large-scale festivals, the optimal location of a shopping mall will be revealed.

This is actually the reason why Ethan is willing to pay bonuses.

During the Chinese New Year, you want your employees to travel all over the United States without spending a dime?

Even Grandet couldn't do such a thing!

After arranging the detailed work, Ethan got busy with other things. In addition to the production and sales of arcade machines and the establishment of sales channels for home consoles, there were two other things waiting for him to deal with.

One is related to video game competitions.

Since Ethan announced the idea of ​​a competition and raised public expectations for home consoles and electronic arcade product sales, the competition must be done, and it must be beautiful.

He can't let down those guys who are really willing to spend money. He can't be a traitor like Apple in the future. He can't add a C port, a smart island for all series, make decisions that go against his ancestors, and modify the mute button as the highlight of his new products. Because compared with the Nokia traditional art shell replacement they used, these behaviors are simply no gimmick at all.

However, Ethan has never done competitions before. He has never understood how to determine a competition venue, how to determine a competition sponsor, how to register, how to select, how to compete, and how to publicize.

therefore--

After thinking hard and finding that he couldn't copy a single bit, he called Steve Ballmer.

Then he looked at him kindly and said, Steve, you have been with the company for a year.

Although you are my secretary, I have always trained you as my successor.

So, here is a difficult task to test you.

You turn the video game competition I previously conceived into a written document and write me a complete plan. I know you have no experience in this area, but it doesn't matter. You can learn from the excellent plans of other competitions and eliminate those that are not suitable for us. Yes, just pick the one we can use.

This thing is urgent. You'd better give it to me before the end of the year.

that's all.

Ethan waved his hand, indicating that his Bao Zhongtang could retreat.

Ballmer's eyes widened and he looked confused.

When he learned that Ethan was training him as his successor, the corners of his mouth turned up unconsciously! There is no way, who can let everyone in the United States know that Destiny Games is the best company at the moment? Can you become the successor to the president of this company? This is simply a great honor for him!

But when he discovered that if he wanted to be the successor, he had to turn the empty folder created by his boss into reality and write a plan for the video game competition...

He was stunned immediately!

Now who in America doesn't know that those gamers are like little calves waiting to be fed, looking forward to the arrival of the game competition?

When their event is already highly anticipated before it even takes place...

It’s hard to do this kind of thing!

Well written, that is truly a blessing from God!

Not well written...

Ah--

Then he will definitely be scolded to death by the players!

And the boss who proposed the competition himself is unwilling to write this thing?

‘Isn’t this because you want to put all the blame on me? ’

Steve Ballmer just thinks he's discovered a blind spot.

The next second, he raised his head and wanted to refuse.

But before he could speak, Ethan smiled again and said: Oh, by the way, have you told me before that you want to be a screenwriter? In this way, I will introduce Steven to you after you are done.

You can tell him about your ideas.

If he thinks it's okay, then you go to Destiny Pictures.

I'll film your story.

! Steve Ballmer raised his eyebrows.

Huge surprise bloomed on his face.

Okay boss!

thank you boss!

I'm going to get busy-

Looking at the figure hurriedly leaving, Ethan was very satisfied.

‘Small fire juice——’

‘Too young, too simple! ’

Hehe~

Unfortunately, before Ethan could smile for a while, seriousness appeared on his face again.

After handing over the difficult task of game planning to Ballmer, he flipped through another document at hand, and when he saw the golden arches on the white cover...

His eyes were immediately filled with complexity.

McDonald's...

He shook the document in his hand and sighed with emotion.