Rebirth of Hong Kong Island: I am a world tycoon
Chapter 176
Chen Zhixue thought about it, too, after all, the computer is a high-end plaything, and only a small number of people can afford it, this first generation of genesis computers, but it was made in a hurry, although the technology is good, and some functions are also appearing for the first time, but a new brand, the most important thing is to be famous first, no fame, how can others believe you.
Just like the first generation of Apple computers, only 50 units were sold, and Apple II is Apple's product to the world.
"Then what price do you think our first computer should be priced?" asked Chen Zhixue.
"I suggest that either $2,499 or $2,999 be set, the former will definitely sell more, but our profit will be much lower, and the latter we will definitely sell lower, but the profit per unit will also increase relatively. Zhang Zhongmou said with a smile.
"Why don't you set the price at $2,500 or $3,000?" Qiu Qingquan asked curiously.
Chen Yu also nodded on the side, he was also very curious.
"You don't understand this, let me explain to you, for example, $2,999 and $3,000 seem to be only $1 difference, but the difference between $1, the former can be said to be more than $2,000, and in the psychology of consumers, more than $2,000 and $3,000 are a lot of differences. Chen Zhixue said with a smile on the side.
In his previous life, in the world he was in, basic electronic products liked to set the price mantissa at 99 or 999, Chen Zhixue saw a lot, and he got used to it.
"The boss is right, when I was in the United States, an economist from our company once led a team to do a study, in supermarkets and stores in the United States, you often see the price of goods at the end of "9", for example, although $39.99 and $40 are only $0.01 different, but consumers are more willing to accept the price of the former, rather than the latter.
This is an interesting psychological phenomenon, and in retail commerce, psychological pricing strategies refer to a type of pricing strategy that is adopted in response to customer psychology. Merchants may use consumer psychology when setting prices, and consciously set the price of products higher or lower to satisfy consumer psychology. Zhang Zhongmou gave a more detailed answer.
"I see, I didn't expect a price to have so much knowledge. Chen Yu was full of emotion.
"Then let's set the price at 2499 US dollars, Brother Zhang, what do you think? On the premise of making money, we must not only beat our reputation, but also sell more, make high-tech products, we must know how to operate the fan economy, only the users recognize, our company can continue to develop healthily." Chen Zhixue said to Zhang Zhongmou, he remembered the achievements of later generations such as Apple, Huawei, Xiaomi and other companies in the fan economy, each generation of flagship products, with countless fans to buy, that is considered a success.
After all, now the company is Zhang Zhongmou who has the final say, although Chen Zhixue did not intend to point fingers, but after all, this is the first generation of products produced by the company, and Chen Zhixue is naturally particularly concerned.
"Then it's 2,499 US dollars, and if you want to do it on Hong Kong Island, it's set at 10,999 Hong Kong dollars. Zhang Zhongmou directly announced the price.
According to the exchange rate, Hong Kong Island is much cheaper, but after all, there is no need for ocean transportation, so the cost can be controlled less.
The price was negotiated.
At the opening ceremony, after statistics, the orders placed by those verbal promises were about 1,500 units, and here it was more than 10 million sales.
Chen Zhixue is not worried that they will not buy it, because at present, there are a few companies on Hong Kong Island that have purchased computers, and their price is not tens of thousands or even hundreds of thousands of Hong Kong dollars?
10,999 Hong Kong dollars for a computer, and the function is so strong, for them, it is really too cost-effective, okay!
Chen Zhixue is not very worried about whether the first generation of genesis computer can become a hit, after all, the genesis brand is now in the southeast, and its reputation is not small.
"By the way, boss, I plan to register a Chuangshi Technology Co., Ltd., after all, the limitations of semiconductor companies are too small, and it is always a little strange to produce computers in the name of semiconductor companies. Zhang Zhongmou said suddenly.
As for computers and other products, they are still hung under the technology company to produce, and the division of labor is clear. Chen Zhixue nodded in agreement.
Chen Zhixue also registered a company about science and technology before, that is, Chuangshi Electrical Technology Co., Ltd., which is currently the two Chuangshi electrical appliance factories, but there is still a difference between ordinary electrical appliances and computers, one is low-end technology, and the other is high-end technology.
"There is another problem, I want to sell the Genesis No. 2 processor, and Intel 8080 to compete, so that our funds can be returned faster, after all, you can't let the boss you keep spending money to invest, in fact, I think you have invested enough, before coming, I really didn't expect to come out with a new product so quickly, and it is a high-end product, now I am full of confidence in the management of the Genesis Science and Technology Research Institute, I see that its road ahead is smooth, even worse than Intel and the like. Zhang Zhongmou suddenly said that after only a few days on Hong Kong Island, he felt that his original determination to resign was very normal.
In the United States, no matter what he does, his position has already reached the top, and at most he just jumps from one company to another.
And the Genesis Science and Technology Research Institute, Chen Zhixue has invested nearly 200 million, and he has not made any achievements, he has already taken 10% of the shares, he is actually a little ashamed, 200 million is equivalent to 20 million, but he has not invested at all, and he knows that the first generation of Genesis Computer, is through the guidance of Chen Zhixue, to have today's appearance, that is to say, Chen Zhixue is not just a person who invests money and does not contribute anything to the company.
"I will continue to increase investment, the scope of semiconductors is too wide, we are currently stepping into very few fields, I hope that the Genesis Research Institute will become a giant like Texas Instruments in the future!" Chen Zhixue's ambition is very ambitious.
"Then I'll give up my life and fight with the boss to the end!" Zhang Zhongmou's heart was hot, this was the boss he wanted to follow.
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