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The news that Paramount TV joined the Atlanta Olympic Games bidding spread quickly.

The four major TV stations were all surprised.

A newly established small TV station also wanted to compete with them for the exclusive broadcasting rights of the Olympics?

But thinking of the financial backers behind them, the major TV stations were cautious, and the other party was not an easy target.

None of the four major TV stations had a simple background.

Behind the CBS TV network stood Columbia Broadcasting Corporation, one of the three major commercial radio and television companies in the United States.

The TV ratings and radio listening rates were both ranked first.

It is the TV station with the deepest foundation in the United States and Michael's former employer.

ABC TV is the predecessor of Blue Network. It was acquired by the media empire Disney for $19 billion not long ago.

Disney's strength naturally needs no further explanation.

It has many competitions with Paramount in film production.

NBC is a mainstream radio and television network company in the United States. Its parent company is General Electric, which was founded by Edison.

Behind General Electric stands the Morgan Consortium, which ranks ninth among the largest companies in the United States!

FOX, Fox Broadcasting and Television Network, is backed by Fox Entertainment Group, and behind it is News Corporation controlled by Murdoch.

It can be said that behind the four TV stations are media giants, each with strong financial resources, and none of them is a simple boss.

When the four parties heard that Wang Lei had entered the game, they did not use any tricks, but directly participated in the auction. Who has more money? Come on!

The representatives of the five parties sat down.

Seeing his boss and former colleagues again, Michael greeted them politely.

Before the president of CBS TV station spoke, Michael's former leader said sarcastically:

"Michael, you are so embarrassed to come and say hello. The president promoted you. Is this how you repay the group?"

Others also looked at him with the eyes of a traitor.

Michael wanted to refute a few words, but he didn't want other companies to laugh at their two companies, so he could only swallow all his words.

But just when he was feeling lost, the old president of CBS said:

"Michael, I am glad that you can sit here, kid, you made the right choice.

I have seen all the contributions you have made to CBS, but it is too old. I promoted you to bring some changes to it, but now it seems that it is too sick.

It is not your fault, don't care what they say, just do what you want to do."

Michael nodded heavily to get the understanding of the old president.

Michael knew that CBS was not very interested in winning the Olympic broadcasting rights.

Their audience was very stable, and they did not need the Olympic broadcasting rights to add icing on the cake. If they paid the price, there would be the risk of losses.

Michael set his sights on ABC TV.

Among the three major radio and television networks in the United States, ABC started the latest and was relatively weak for a period of time.

For many years, ABC has spared no expense to recruit talents in order to change its status.

It has been making every effort to introduce variety shows and TV series production.

I heard that it is not only interested in the broadcasting rights of the Olympics, but also intends to win the broadcasting rights of the Oscars and the Super Bowl of the United States' Spring Festival Gala.

The strength of the other party can be seen.

In addition to ABC, there is another opponent that cannot be underestimated, that is NBC under General Electric, and behind the other party stands the Morgan Consortium!

In order to cater to the young user group, the other party has always been willing to spend a lot of money on the broadcasting of sports events.

Because General Electric is an outsider in the media industry, NBC has been on a downward trend in recent years, and its revenue has been falling year after year.

In order to save the TV station's decline, the Morgan family is likely to bet heavily on the broadcasting rights of the Olympics.

The chairman of the Olympic Organizing Committee welcomed Paramount TV's joining with both hands.

A front seat was specially prepared for Michael at the auction.

Other TV stations looked at Michael, a young man, presiding over the overall situation with complicated eyes.

More often, they cast envious eyes. When they were so young, they were still wasting their time in middle-level management positions, while Michael was young and took on important responsibilities at Paramount.

What they envied most was the autonomy Paramount gave Michael.

When they came to bid, everyone was followed by several financial personnel from the parent company.

In addition to an assistant and a bodyguard, Michael was surrounded by a fat guy who was dozing off.

It was said to be financial support, but in fact it was more like restricting their financial power.

Seeing that almost everyone had arrived, the chairman of the Olympic Organizing Committee coughed.

The venue immediately became quiet.

"Now for the 1996 Atlanta OlympicsThe bid for the broadcasting rights is $600 million. Each bid must not be less than $1 million, otherwise the bid will be invalid! " As soon as he finished speaking, ABC raised its hand and said: "ABC, bid $800 million!" Then, as if provoking, he glanced at the audience with contempt. You should know that the National Broadcasting Company (NBC) of the United States only spent $636 million to get the broadcasting rights of Barcelona four years ago! As Michael expected, ABC (Disney) showed that it was determined to get the broadcasting rights from the beginning. Trying to scare off other competitors. However, other TV stations were not easily bluffed, and they all gave their own bids. CBS: $810 million! NBC: $830 million! FOX: $850 million! The representative of ABC once again gave a shocking offer: "We offer $900 million! "

According to their estimates, the advertising revenue of this Olympics will be around 900 million US dollars at most. If it exceeds 900 million US dollars, there will be a risk of loss.

The president of NBC (General Electric & Morgan Family) raised his hand again:

"We offer 910 million US dollars!"

"ABC, offer 930 million US dollars!"

The presidents of both sides were furious, and they were almost fighting on the spot. They were gritting their teeth and bidding.

The members of the Olympic Committee couldn't help laughing when they saw this scene.

They didn't expect that the two major TV stations would fight for the broadcasting rights of Atlanta.

The broadcasting fee of 930 million US dollars has far exceeded their expectations.

Michael watched the excitement with his hands on his chest as if he had nothing to do with it.

His former boss was not a good person. He sneered again:

"Why, you Paramount paid you to come, just to let you watch the fun?"

"If I were you, I wouldn't show up here and embarrass myself. "

Everyone laughed secretly when they heard this. Michael had indeed not made any moves since the auction began.

The fat financial officer of Paramount Television had already tilted his head back and was snoring softly.

Michael did not respond, but continued to watch the excitement without changing his expression.

What was surprising was that the ABC (Disney) television station, which had been clamoring for greatness, actually flopped when the price reached 990 million.

The president of NBC (General Electric & Morgan Family) sneered:

"Didn't you clamor for greatness just now? Why don't you clamor for it anymore?"

"Humph, what are you so proud of? It was your master, the Morgan family, who paid for it, right?"