Rebirth of Hong Kong's tycoons, shorting Eagle Sauce

That's four Olympic Games!

How many decades can a person have?

The four major radio stations realized how deep Paramount's calculations were.

They took advantage of the panic of the brand owners, mixed with hunger marketing.

They kept everyone in the dark and played with them.

The auction continued, and as advertising spaces with new names were brought out one after another, most brands had forgotten their original intentions.

Especially for brands that have not been able to get advertising, it feels so uncomfortable to have money but not spend it.

Fortunately, Paramount is considerate. As soon as they heard the complaints, a staff member customized an advertising space.

...

Two days later, the Paramount TV investment conference, which was destined to be recorded in the annals of marketing, came to an end.

Many brands whose pockets were emptied left California in dismay.

They left nearly $2 billion in advertising expenses.

The Wall Street Journal report arrived as expected, and people looked at the advertising revenue of Paramount TV in surprise.

"A groundbreaking advertising auction, professionals estimate that Paramount will make a profit of more than 1 billion US dollars in this investment promotion!"

After deducting costs, the profits of previous Olympic broadcasters were at most around 100 to 200 million US dollars.

Paramount made a net profit of 1 billion US dollars casually, and this is not counting some other income.

The four major TV stations that were originally clamoring were silent for a while.

They were so jealous that they were autistic. Compared with Paramount and the brand owners who were happy, they were the clowns.

The ones who regretted the most were not ABC and NBC, who were only one step away from the broadcasting rights.

The ones who regretted the most were the people in the Olympic Organizing Committee.

Originally, they were still complacent about Paramount's behavior of being taken advantage of, but when they saw that Paramount had recovered 2 billion US dollars with just one investment promotion, they suddenly felt that the 2 billion US dollars in their hands were not so attractive.

They were greedy and blamed each other, why did they only ask Paramount for more than 4 billion? Now it seems that asking for 7 billion US dollars is not too much.

Some people complained about why they agreed to Paramount's four-session contract.

Don't speculate on people's greed, they even thought about not admitting their debts.

After studying the contract for two days, the legal department did not find any loopholes in the terms.

"If we breach the contract unilaterally, or cancel Paramount's broadcasting rights for any reason, we will have to pay 10 times the penalty!"

In other words, if the organizing committee wants to save unilaterally and take back the broadcasting rights for the next three Olympic Games, it must first pay 20 billion US dollars!

They immediately lost the idea of ​​playing rogue with Paramount. If they really went to court, they would lose in nine out of ten cases.

They are really no match for Paramount.

After a few days of discussion, the Olympic Organizing Committee stopped moving.

The Morgan Consortium suffered such a big loss and also hated Wang Lei.

General Electric also sensed a sense of crisis. Paramount Radio was coming on strong and now had the Olympic broadcasting rights, which should not be underestimated.

Moreover, it had the financial support of the Wang Group, and it was very likely to invest heavily in TV stations and variety shows.

TV stations were an industry with extremely fierce competition.

The TV audience in the United States was close to saturation, and the expansion of Paramount TV was undoubtedly taking food from their bowls.

The Morgan Consortium, which wanted to reintegrate the entertainment sector, could not sit idly by.

They had been planning for a long time and finally found the direction to attack Paramount TV.

One after another, fresh reports made Paramount hit the headlines again.

"Is Paramount's investment promotion conference a scam?"

"Can a TV station with a rating of less than 0.1% make the investment of many brands reach expectations?"

They cited a lot of data and analyzed it fiercely.

They said that the newly established Paramount was nothing, and even slandered Paramount's investment promotion conference as a money-making scam!

"It is impossible for the opening ceremony to reach a viewership of more than 30 million!"

"Paramount is deceiving the majority of brands."

You know what, Wang Lei thinks their analysis makes sense.

The phone on Michael's desk was immediately bombarded with calls from many brands.

The new president was unable to appease the financiers who believed everything they heard, so he could only find Wang Lei in a sweat to discuss countermeasures.

"Michael, first you have to issue an announcement.

Send a lawyer's letter to those media, accusing them of slander. We legally obtained the broadcasting rights, and the investment promotion will be legal and compliant. We did not make any false propaganda."

Michael nodded, but still had doubts in his heart:

"What about the brands that want to return the money?"

"Humph, of course, carrots and sticks, two-pronged approach!"

"You have to tell all partners that we sentRamon really wants to do a good job in the Olympic Games, otherwise he would not have paid such a high price to win the broadcasting rights for four Olympic Games.

We are confident that we can increase the audience share of Paramount TV to 15% within a year. If we can't do it, we will not charge them any fees for the next Olympic Games' advertising! "

"If they still want to return the money, then return it, but we will never cooperate with brands that are not firm in their will!"

Hearing this, Michael was shocked and asked in astonishment:

"Boss, do you want to bet with the brand?"

"Yes, I want to bet with them, why don't you have any confidence at all?"

Michael, who was stared at by Wang Lei, was shocked and said with a shameless face:

"The KPI you customized for me, didn't you say that the audience share reached 10% to meet the expectations? ”

“10% can only mean that your performance is qualified. I gave you three ace scripts, so many variety show licenses, and an ace indoor variety show. If you can't even achieve 10%...what use do I have for you? "

Wang Lei's words were a bit too direct, but what he said was indeed true.

The Walking Dead, Prison Break, Breaking Bad, which one is not a hit in terms of ratings.

Even the variety show "Who Wants to Be a Millionaire" was popular in the UK and the US in its original history.

The average nightly audience reached 29 million, setting a record for the highest ratings of all TV programs in American history.

In the Eagle Country, ITV TV relied on this original variety show to win a market share of up to 59%!

If these can't make Paramount one of the top five, it proves that Michael is indeed just a show, so get out of here early and don't take up the toilet without doing anything.

Even 15% of the ratings share, Wang Lei felt a little low, and Michael had no reason to fail.

Seeing Wang Lei's words so clearly, Michael immediately straightened his back and firmly assured:

"Boss, don't worry, I will change the KPI target to 20% right now. If I can't do it, I will resign on my own initiative! "

Looking at Michael, whose competitiveness was aroused by success, Wang Lei nodded with satisfaction.