Rebirth of Military Workers

Chapter 1145

“Why is it so magnificent? Isn’t it just a sketch?” Zhang Jie’s wife asked her husband.

The child and his parents are nearby.

“They have put advertisements into it. Those who want to watch the Spring Festival Gala for the New Year’s Eve, who wants to watch their advertisements?” Zhang Jie said very dissatisfied.

It is strange that he is not angry.

He doesn’t care about the previous advertisement. Although the advertisement is well done, the Peony Factory will not worry about their poor quality. They rely on the advertisement to fool consumers.

But now even the programs have been embedded with advertisements.

“This program is pretty good. Didn’t your unit also ask for a reduction in reception fees? The reception standards have been lowered. The Spring Festival Gala program can be regarded as keeping up with the times and keeping up with the times.” Zhang Jie’s wife said, “But Lao Zhang, this Changhong’s madness in advertising like this is not trivial.”

It is because I know that Changhong’s scheme is not small, otherwise, how could he be so irritable?

“No matter what their plans, whether it is technical strength or quality, or even the scale of production, they can’t compare with us. They advertise like this, forcing us to increase costs!”

In any case, Zhang Jie is not going to put Peony TV into commercials.

Originally, for every two TVs sold in China, one was produced by the Peony Factory. Even now, for every five TVs bought, two of them are also produced by the Peony Factory.

Although the sales of Changhong color TVs are good, the scale of production cannot keep up.

“Everyone, Changhong is declaring war on the national color TV production units! The color TV production line they introduced in 1985 should have been put into production now. In the new year, their color TV output will increase significantly!” For Venus TV, This is not a good thing. Xu Zhihua looked at the many executives of the Venus Factory and explained why they were called for a meeting during the Chinese New Year. “Whether it is a panda or a peony, we have been preventing them from entering the Shanghai stock market…”

Jinxing is a local brand on the Shanghai stock market with a high reputation. Almost all of them have an absolute market in the entire Shanghai stock market. Nationally, although it is not as famous as Peony, it is also much stronger than Panda and other brands.

On the one hand, it is because the reputation of foreign brands is not high, and on the other hand, everyone’s output is not high.

Although the domestic annual output of TV sets is close to 20 million, most of them are black and white TV sets.

The output of color TV is not high for no other reason. The domestic color tube can be produced, but the output cannot meet the domestic market demand. Most of the demand needs to be imported from abroad, which requires foreign exchange.

“Mr. Xu, to expand production, we need more color tubes. At the same time, we also need more funds…” someone said.

Everyone wants to expand production capacity.

The color picture tubes of Venus TV are imported from Japan. Except for color tubes, all others are produced by ourselves.

To expand production capacity, the production capacity of spare parts must be expanded.

The money needed is not a little bit.

“Be prepared. At that time, we will find the leaders of the municipal government, and the other party will open five Gome stores in the Shanghai Stock Exchange!”

This is what Xu Zhihua is worried about.

Although all shopping malls, department stores, and even specialized electrical appliance dealers in Shanghai stock market have Venus color TVs, and most of them are from Venus, Changhong entered the Shanghai stock market and did not find a dealer or communicate with the department store for special counters. How can you not make people disturbing just by setting up a sales store?

It is impossible to contact the dealer.

“Director, Changhong’s people have done everything in the show…”

The report of the assistant to the factory director made everyone even more speechless.

The people of Changhong are too shameless.

It’s a pity that the sketch “Recruitment” is over now, and everyone can’t see it.

They want to see how shameless Changhong people are, how shameless they are, and how many advertisements they put in the Spring Festival Gala.(Read more @ wuxiax.com)

Later, I didn’t see any advertisements related to Changhong, and there were no advertisements from other people’s units. The Spring Festival Gala was still a serious Spring Festival Gala.

Just when the leaders of the Venus Factory were not ready to watch, another skit “Lazy Blind Date” came.

“It’s really shameless! What did CCTV people do? The Spring Festival Gala was originally for a national audience, but it turned into an advertising platform?”

Almost all the people in the electrical appliance manufacturer feel the shamelessness of Changhong color TV.

As soon as it came out this time, the outer packing box of the Changhong color TV was moved out, followed by the outer packing of the Little Swan washing machine and Haier refrigerator.

“This matter can also be blamed on the program team. Those outer packaging are just props…” Xu Zhihua said, shaking his head.

There were no commercials for these electrical products. The entire program and the packaging of these three electrical appliances were shown in the center of the stage to audiences across the country for several minutes.

It is a silent advertisement again.

For the Chinese New Year, I reminded the audience that Changhong color TV and Little Swan washing machine are two of the best appliances in the market. The Little Swan washing machine and Midea’s air conditioner were also down.

“This ad is absolutely amazing!” Zheng Yucheng looked at the ad and was dumbfounded. “This evening, I keep reminding everyone in the country…”

“It is estimated that the criteria for marriage will change in the future. The four major items will become Changhong air conditioners, Little Swan washing machines, Haier refrigerators, and Midea air conditioners.” Wang Guilin sighed.

There are thousands of them together.

“Wait for the Spring Festival Gala next year, let’s do this again.” Zheng Yucheng said excitedly, “That way, more people will know about this.”

“Don’t think about it, this is the only opportunity. The Spring Festival Gala is a national show. We used to show a lively New Year’s Day, but we were showing commercials. Now there is no clear policy that allows us to take advantage of the loopholes.” Talking Xie Kai spoke.

The Spring Festival Gala will be watched by more and more people as the TV becomes more and more popular, and it is impossible for TV stations to allow such things to continue to appear.

It turns out that no one has thought that advertising can be directly embedded in the program in this way.

The power of soft advertising has been born until later, when ordinary advertising has little effect.

Some product brands appear directly in movies or TV, and they are not obtrusive at all. Manufacturers rely on the attractiveness of celebrities to drive fans’ consumption…

“Why? This doesn’t affect the show.” Zheng Yucheng didn’t think this was a problem.

“Because there will be many products that will see our effects, and will want to learn from us, and this year there are just two programs that meet our needs, plus the country’s requirements to reduce hospitality fees and enhance product market competitiveness… “Four dishes and one soup’ doesn’t mean it’s a common phenomenon now?” Xie Kai sighed.

It can only be said that they are lucky.

One year earlier, one year later, Spring Festival Gala programs, it is not easy to implant these.

Without looking at the sketch of “A Day of the Hero Mother”, there is no way to implant it so unobtrusively.

Even if there is no abrupt embedding of advertisements, this is impossible to continue. This is a large-scale program facing the whole country, and it can only be done when the policies and rules are not yet perfect.

Such an advertisement is sufficient.

“By the way, Uncle Zheng, what’s the situation at the 40,000 factory? Have you taken it down?” Xie Kai asked casually.

He also wanted to distract himself.

Mo Qi is in a coma and needs his company.

“I’m so arrogant over there. I don’t agree with our shareholding at all, nor do we agree that all the picture tubes are supplied to Changhong.” Zheng Yucheng saw Xie Kai and said hurriedly, “Konka and other domestic factories are divided. Insufficiency, Changhong only gets 500,000 pieces a year, and all other insufficiencies are imported from abroad.”

“Aren’t they expanding the factory?”

“It will not be completed and put into production until next year,” said Wang Guilin. “The expansion started the year before. Even after the expansion, the production capacity was insufficient. The newly added capacity was only 1.6 million 18-inch and 21-inch ones a year…”

The color picture tube of the Rainbow Factory is also the technology and equipment imported from Japan. Now the color picture tube is completely in short supply. With a large amount of national funding support, it will naturally not give 404 face.

“Don’t worry about this, Changhong has stocked 1.4 million color picture tubes now, and other accessories are not a problem. With the addition of 500,000 color tubes from the Rainbow Factory, it only needs to import about 1.1 million to reach this year’s output…” Zheng Yucheng Know what Xie Kai is worried about.

The color picture tube is the core component of color TV production. The domestic output cannot keep up. Once the color tube supply fails, it will be troublesome.

“Most of the domestic color TV sets are imported. Although it is only necessary to have foreign exchange to obtain color tubes, once it affects the imported color TV sets, foreign countries will definitely use color tube cards for our necks.”

“Changhong has organized technical personnel to tackle key problems, and is also expanding the output of color glass bulbs, flat shadow masks, red, green and blue phosphors, deflection coils, etc….” Zheng Yucheng assured Xie Kai, “We can’t let people get stuck. So, the base decided to invest an additional 500 million yuan after the year.”

Since there is a price war, the production scale must be increased.

“Full control of Changhong?” Xie Kai frowned.

Zheng Yucheng and the others have always had this idea, everything must be controlled in their hands.

“No, the 500 million yuan was loaned to them through CITIC, and the interest must be nothing less.” Wang Guilin knew what Xie Kai was worried about. “When things here are over, you have to go back with us. The management model of the base Need to change…”

“Xie Kai, hurry, Mo Qi is in the delivery room!” Before Wang Guilin could finish speaking, Liu Xu appeared anxiously at the door and told Xie Kai that Mo Qi, who was unconscious, was about to enter the delivery room.

In order to wake up Mo Qi, the hospital agreed to Xie Kai to accompany the delivery.

“Comrade Xie Kai, the situation is not optimistic now. At present, the mouth of the palace is fully opened and the production process is entered.” Wang Xueyong, as the attending doctor in labor, said to Xie Kai, who was filled with disinfection and entered the delivery room. The point is, once the child enters the birth process, before the child begins to enter the birth canal, if she still can’t wake up…”

It’s very dangerous, and it’s likely that it won’t be able to maintain its size.

These consequences are what the doctors told Xie Kai before.

If it were not for Xie Kai’s special status and requirements, the doctor would have taken out the child by caesarean section.