Rebirth of Military Workers

Chapter 1150

“Since it’s opened, we will give you a big bargain. Didn’t we print a batch of flyers before? Arrange part of the after-sales personnel in the store with the door-to-door delivery personnel to distribute flyers on the streets and to places with high traffic in the park. !” Xie Kai is not without help.

The main problem now is that customers in need do not know where the Gome stores are.

If there is a networked world, there is no need to use such methods at all.

“Xie Kai, the flyer is planned to be created later. All electrical appliances are all 8.8% off!” Liao Zhuolin was anxious.

This is a joke.

20% off.

All the electrical appliances in the Gome store have been reduced by almost 10% compared to the usual price. After a 10% reduction, the price is reduced by 8.8%. The price is less than 80% of the original price, and the price reduction is as high as 20.8%!

A thousand bucks TV, only 792!

The original double-tube washing machine with a market price of 880, the price has been reduced to 800, and now it is 8.8% off, and you can buy it for only 704.

Such a price reduction…

“Even so, don’t we still have profits? What’s more, it’s just today! There won’t be such a discount event tomorrow. Take out the flyers, write the date, and let our personnel go to crowded areas. Flyers are distributed in parks and other areas!” Xie Kai said calmly.

This year, there will always be the first person who dares to eat crabs.

Not to mention anything else, just talk about the 24-inch Changhong color TV. The original market price plus the national tax of about 550 for a color TV set, the price is about 3,200, and the tax is indispensable. Reduce the price by 10% and sell one color TV. The price is about 2,900, which is nearly 300 cheaper than the market.

At this moment, I will give another 8.8% off, which is almost 2650, which is 550 lower than the 3200 price on the market!

At this price, Gome only has about 50 yuan in profit.

Liao Zhuolin took a calculator to settle accounts for everyone.

This is the only margin left for the 24-inch TV’s profit, and other models of TVs will have even less profit.

“Xie Kai, you are like this…” Wang Guilin also felt that it was not a good thing for Xie Kai to do this.

The price suddenly dropped too much.

“I know what everyone is going to say. At the beginning, as long as the reputation is beaten out and the profit is lower, it is not a problem! Compared with other distributors, we have less intermediate links. This is our advantage!”

Xie Kai knows they have to say that the price is too cheap and the profit is too thin.

Anyway, Gome was funded by him alone. Xie Kai had the final say on how to play.

“Let’s do this, notify all other shops and send out flyers on the street.” Seeing that there is no objection, Liao Zhuolin works as a part-timer. Whatever the boss says, he can do it.

These flyers were originally intended to be gradually distributed after the opening, but now such a problem has arisen, and the performance of today’s opening would be too bleak if it is not resolved.

Ever since, the staff of Gome who were still listless, when they had something to do, they immediately became busy.

“Is this really no problem? Once the price goes down, it will be difficult to get up again.” Zheng Yucheng asked Xie Kai with some worry.

Xie Kai doesn’t care at all, “We have guaranteed the profits of Changhong and other manufacturers, but the profits of Gome are less. As long as you build up your reputation at the beginning, it will be easier later. For home appliances, the sales volume is large and the profits are small. Sales are not a problem. If we sell 2 million color TV sets a year nationwide, if we sell half of them, even if one set only earns 100 yuan, this will be a profit of hundreds of millions!”

Anyway, we have made preparations from the beginning to reduce the price of color TV sets to avoid too much market chaos caused by the company seeing profits blindly introduce production lines.

Xie Kai’s positioning for Changhong is not high. It only needs to occupy 50% of the domestic color TV market.

Even if Changhong cannot complete such a task, other brands seeing Gome’s market share will also want to sell their products through Gome.

In this way, it is completely possible to control the market share of various domestic brands through the sales of Gome.

Xie Kai has never thought of letting Changhong monopolize the market. The color TV industry has a huge market. It is not a problem to cultivate four or five brands.

Only when domestic industries are highly concentrated can they have stronger competitiveness to compete with foreign products.

Going out is what they want.

For a long time, people with 404 have always liked to earn foreign exchange instead of earning RMB.(Read more @ wuxiax.com)

Temple of Heaven Park, just north of Zhushikou Street, on the first day of the New Year, many people strolled in the park. Especially some young couples and some people who come out with their children to play.

Early in the morning, people began to pay New Year’s greetings, but many people took the opportunity to take their children out to play with their families, and by the way, take a family portrait or something.

“Gome Electric, opening a big bargain, today all household appliances in the venue are discounted…”

“Walking by, don’t miss the opportunity. The 24-inch Changhong color TV is only 2650 today…”

In the already lively park, a team suddenly appeared carrying flags with the Gome logo printed on them.

The team was small, there were only a few young people wearing uniform overalls. At first, not many people cared, but when a young man raised a portable horn and shouted at the surroundings, a large number of people quickly began to come and watch.

“Gome? The Gome that was advertised on the TV last night?”

Last night’s ad was too deep for people to remember.

Everyone didn’t know where Gome was. Today, many people in the park are asking people they know if anyone knows.

Temple of Heaven Park, just south of Zhushikou Street.

The income of people living in this neighborhood is much higher than that of the whole country. After all, this is the capital city.

“Yes, it’s Gome in the TV commercials. Today, we opened a big bargain. Color TVs, refrigerators, air conditioners, and washing machines are all 10% lower than the market price. At the same time, today, on the basis of the discount, another 8.8% discount!” The young man with the trumpet explained.

“Hey, isn’t this the second dog on TV last night?”

A sharp-eyed person discovered that this young man holding a trumpet was the main character in the New Year’s special show on the TV show last night, Comrade Ergou!

“Yes! It’s me!” Ergou answered proudly.

There was a smile on his face.

He came out of 404.

People are not crazy about stars these days.

“Comrade Ergou, your electrical appliances are really so good?” someone asked.

“You know, Gome Electric is a joint venture sales company established by Xiangjiang and the State-owned Hongqi Machinery Factory! If the product is not good, dare to advertise on CCTV?” Ergou answered with his horn.

More and more people gathered around.

“Is there really no quality problem with the Little Swan washing machine?” a middle-aged man in work clothes asked.

Next to him, a woman of the same age in a red down jacket frowned and pulled him.

“Please rest assured, our boss said that as long as it is a product sold by Gome, the product will be returned for ten days without reason, and the product will be exchanged for free within one month. Here is a detailed leaflet, you can check it out. Our store is located in front of Zhushikou Street…”

After Ergou’s introduction, several other staff members have begun to distribute leaflets to the crowds around.

“Little Swan double-tube washing machine, as long as it is less than 700? Daughter-in-law, go, let’s go to their store!” The middle-aged man said excitedly while pulling his wife who was wearing a brand-new red down jacket next to him.

“What are you looking at? I won’t be able to pass it in the future? On the first day of the new year, I spent half a year’s salary…” Although the woman was happy, she frowned.

700, that’s what the couple can save for half a year without living expenses.

“Money is a bastard, we can earn it after we spend it. What’s the use of more money? You won’t have frostbite on your hands in the winter. You are the master of everything at home, and I will be the master of everything today! After he finished speaking, he took his wife to the mouth of the Pearl City.

Even though his daughter-in-law was reluctant in her heart, she still followed.

Even if you don’t buy it, it’s good to have a look.

On the first day of the Lunar New Year in the capital, such a scene appeared in the densely populated areas of the park around several stores.

For this, people are not too buying.

In the beginning, only a few people went with the mentality of watching the excitement.

Seeing it was about to 11 o’clock, almost two hours after opening, the store in Zhushikou finally ushered in the first customer-a man in work clothes pulled a woman in a red down jacket and jeans.

“Husband, there is no one here, let’s go back…”

Looking at the security guard standing upright at the gate and the magnificent decoration, the woman in the down jacket felt that the things inside could not be cheap.

People of these days have a common perception-the better the decoration, the more expensive things are.

And you don’t necessarily have money to buy it.

“Is this Gome?” Even though there was a sign directly above the gate, the middle-aged man asked the security guard uncertainly.

The decoration is so good, is it really selling TV?

“Yes, sir, this is Gome. If you have any needs, please go to the information desk inside.” The security guard replied very well.

The woman wants to go.

The things in this shop are definitely not cheap.

The interior decoration is so luxurious, and there is a welcome at the door, just like the five-star hotel they said.

“Let’s go, take a look, it’s too expensive, we can’t afford it, so we will enter the Grand View Garden as Grandma Liu and look back at it.” The man panicked.

I didn’t bring any money at all. If I didn’t buy it after seeing it, would I be beaten?

“Welcome to Gome Electric.”

The two of them walked into the magnificently decorated hall in anxious manner. As soon as they arrived at the door, they were startled by the welcome guests who bowed to them at the door.

“Hello, sir, madam, welcome to Gome. I don’t know what the two of you need, I can introduce you to the two…” a sweet-looking girl in work clothes smiled and said to the disturbed two.

“I, I, I’ll take a look at the washing machine…” the middle-aged man stammered.

After so many years of shopping, how can you see such a battle?

The other department stores were so stern, they didn’t bother to introduce them, they just said coldly how much money they were, as if they didn’t give the money.