Rebirth of Northern Technology

The product launch conference of Liyun Technology was held extremely successfully.

Not to mention the news in terms of gains, but more importantly, financing and partners.

The consumer that the digital camera faces is not an ordinary consumer, because its price is very expensive.

Everything is rudimentary.

There is only 2 million resolution, no auto focus, image quality is too low due to low pixels, no way to judge, etc.

Even so, the College of Testing has cheered.

How many years have it been!

How many years have it been!

We have been bystanders!

The College of Testing has contributed a talented class and a group of world-class scholars.

But the fruits were intercepted by the later-established Semiconductor Academy!

The testing academy can only wait and wait silently, waiting for the arrival of a new batch of geniuses.

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After the product launch, Liyun conducted intensive investment negotiations, and the company's valuation rose from 50 million U.S. dollars to 500 million U.S. dollars.

The 20% of the additional shares were quickly allocated to the market. Several affiliated funds of the University of Technology subscribed for US$50 million. The remaining 10% will be shared among overseas investors.

This round of financing will be used to acquire Lin Wafer's No. 1 line, the earliest small-scale test line.

This line will be transformed and dedicated to the production of CMOS sensors. The marginal effect of 0.8 microns also has a beneficial effect on CMOS cameras.

The reason why there is no acquisition or construction of a larger-scale official line is mainly the CMOS sensor market, which is still unclear.

Digital cameras, digital video cameras, etc. are all new things, and it will take time to be accepted by the market.

Another purpose of Liyun Technology's product launch is to seek partners in the camera field.

Liyun Technology itself only focuses on sensor manufacturing, and actually has no knowledge of camera production and design.

Consumer electronics face ordinary consumers, and no one is familiar with this field.

Interlaced like a mountain, the University of Technology has no experience in large-scale manufacturing of cameras and home appliances. It is urgent to find partners and invest to build production capacity.

Digital cameras are different from LCDs and wafers, and their impact on traditional cameras is huge.

Resolving potential market threats through cooperation is also one of the goals of cooperation.

Liyun Technology Co., Ltd. has sent out cooperation invitations to major camera manufacturers around the world. Soon, the major manufacturers responded.

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A few months ago, when Liyun Technology's two-megapixel image sensor came out, it ushered in widespread attention worldwide.

The image sensor of CCD technology, due to the high cost, has not really become a consumer-grade product.

The CMOS two-megapixel image sensor has formed a comprehensive rolling advantage in terms of pixel density, cost, power consumption, and volume.

CCD manufacturers have also tried to resist. But the unique production process is destined to climb the technology tree by themselves. It takes time to build a new factory and so on.

Step by step, step by step.

In later generations, the CMOS camera relied on the CCD that the mobile phone market beat. Now, even in the camera market, CCD can't hold on.

Although CMOS cameras have various problems and the image quality cannot be compared with traditional cameras, the gimmick of 2 million pixels is enough to attract buyers to pay for it.

The low power consumption of CMOS also reduces the cost and difficulty of the overall solution. According to the latest cost estimate, the cost of a camera can be controlled below US$500. This will initially have commercial and market value.

Users are willing to pay for a digital camera of one to two thousand dollars.

Calculated based on annual sales of 100,000 digital cameras. In this market alone, the annual profit can guarantee a minimum of 500 million US dollars.

This is a brand new blue ocean!

All of a sudden, the ice city swarmed. It's hard to find a ticket for international flights to Bingcheng.

Not only camera manufacturers, all interested home appliance giants are here.

In the current market, mainstream camera manufacturers are dominated by the Japanese camp.

The willingness of various Japanese manufacturers to cooperate is also quite strong, but they always face an awkward situation, that is, how to deal with the relationship between CMOS cameras and CCD cameras.

Several major manufacturers even want to combine CMOS and CCD products through cooperation, with CCD as a high-end product and CMOS as a low-end product in order to strive for the greatest benefits.

From their perspective, this is of course the most natural result.

It is impossible to give up the cost invested in CCD technology.

But from the perspective of Liyun Technology, it becomes unacceptable.

For no reason, as soon as the product is launched, it is positioned at the low end. Who can stand this.

Therefore, after a period of evaluation, the US KODAK was finally selected as a strategic partner.

KODAK has long had the concept of a digital camera, but the camera is not powerful enough to come up with practical products.

Of course, there is another way of saying that because of KODAK's internal struggle, the digital camera project was suppressed.

The actual situation now is that in the past few years, the digital cameras were in the hands of Japanese manufacturers, and now they are overtaken by Liyun Technology.

This opportunity is extremely rare for KODAK.

Liyun Technology has an image chip, but no camera and optical accumulation. KODAK has camera manufacturing experience and brand advantages, and both parties complement each other.

Moreover, the R&D strength displayed by Liyun Technology also surprised KODAK. During the negotiation, the 5-megapixel sensor specially optimized for the camera has been successfully taped out.

From the perspective of Liyun Technology, KODAK not only brings camera-related technology, but also the market. It is willing to spend more than a thousand dollars to pay for imperfect technology products. The largest consumer group is in the United States.

All parties are sincere in this cooperation.

As a result of the negotiation, Liyun Technology and KODAK jointly established Liyun KODAK.

Liyun company uses related digital camera patents, CMOS exclusive sales rights for 5 years, and 20 million yuan in shares, accounting for 51% of the joint venture. KODAK has a camera manufacturing plant in Florida, with camera-related optical technology and patents, and a total of 20 million U.S. dollars, accounting for 49% of the shares.

After the establishment of the joint venture, the production will be mainly based in the United States, and the products will be marketed under the KODAK brand.

Bingcheng will also establish a digital camera production line, but the scale is not large. The main purpose is to serve Liyun Technology's research and development services, which can be regarded as a pilot test base.

Its products will be sold under the Liyun brand for domestic and other third-party markets.

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After the cooperation plan is finalized, intensive product design follows.

Everyone understands that the sooner this high-tech product is launched, the greater the profit.

Due to capacity issues, the floppy disk version used at the appraisal meeting was discarded.

At present, the most suitable storage medium is to use micro tape.

This version of the camera has many problems. For example, it can only move forward when taking pictures and cannot play back. It takes 10 seconds to complete the storage action after each picture is taken.

Compared with traditional cameras, both the resolution and the effect of the digital camera's shooting speed are completely inferior, but there is only one point in that the consumables are cheap.

The tape can be used repeatedly, and one tape can record 180 photos. Not to mention the benefits such as no need to rinse.

Hundreds of prototypes in trial production were sold out by internal personnel.

Cheng Yongxing also bought 10 units, ready to give it away as a gift. It will be at least half a year before KODAK brand digital cameras are available.

This batch of sample cameras has considerable collection value.

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Another variety of home digital cameras, the memory chip version, has a built-in flash memory chip with a capacity of 128M.

This version initially has the style of later digital cameras.

Convenient, practical, fast, flexible, and good power consumption, but the only drawback is the price.

The increase of picture pixels means that picture files are enlarged. At low resolution, 8M flash memory can barely be used.

After adopting 2 million and 5 million pixel cameras, the size of the picture has also increased rapidly, and 8M memory is obviously not enough. 64M becomes the smallest storage unit, which is the result of the compression algorithm.

The memory chip version of the digital camera is not ready for mass production at all. Because of its cost price, after estimation, it has reached an astonishing 20,000 US dollars!

There is no retail price for this product because no distributor is willing to sell them.

A few prototypes can only be used as mascots and placed in the window to welcome everyone's worship.

Maybe after five or eight years, the memory chip price will drop to the current 120 before it can be restarted.

It is estimated that by that time, U disk and MP3 should also appear. Rebirth of Northland Technology latest chapter address: https://www.wuxiaspot.com/book/128175.htmlRebirth of Northern Science and Technology Full Text Reading Address: https://www.wuxiaspot.com/read/128175/Rebirth of Northland Technology txt download address: https://www.wuxiaspot.com/down/128175.htmlRebirth of Northland Technology Mobile Reading: https://m.wuxiaspot.com/read/128175/For the convenience of reading next time, you can click \"Favorites\" below to record the reading record of this time (Chapter 634 Liyun KODAK), and you can see it next time you open the bookshelf ! If you like "Rebirth of Northland Technology", please recommend this book to your friends (QQ, blog, WeChat, etc.), Thank you for your support! ! (www.wuxiaspot.com)