Rebirth of Northern Technology

September 1995

eBay was formally established. The Taliban occupied Afghanistan’s radio and television stations and the Afghan Presidential Palace.

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"Aerospace Electronics" Office

"How about it, how do you feel going to the UK this time?"

"Yes, really good."

Sun Yu led the team to the UK for more than a month and was warmly welcomed by the British.

"Aerospace Electronics" is a chip design company under Aerospace Technology. The leader of the company is Sun Yu, who lives with Cheng Yongxing in college.

After Sun Yu's small-screen TFT entrepreneurial plan failed, he returned to the United States and wandered for a while.

In the meantime, he went to apply for a job and worked at TI. But his heart is already gross, and he is always unable to concentrate at work. Resigned after less than half a year. After resigning, I called Cheng Yongxing to find something to do.

Cheng Yongxing lacked people in his hands. He arrived at the right time and set up the aerospace electronics booth.

The shareholders of Yuhang Electronics are composed of several units, and the largest shareholder is Yuhang Technology, which is controlled by Chengyongxing. Accounted for 60% of the shares. Next is the Semiconductor Department of Lin University, which accounts for 20% of the shares. The third largest shareholder is the Institute of Semiconductors of the University of Technology, which accounts for 10% of the shares. The last 10% is held by the management represented by Sun Yu.

With the breakthrough of chip processing and manufacturing bottlenecks, the next step, chips and related applications, become important.

In terms of chip design, Cheng Yongxing is a complete keyboard man.

In semiconductor technology, he can still say something to bluff people. But the chip design is completely his shortcoming.

However, he knew the general trend of history, and Sun Yu and others went to the UK.

"No, the chip design you want is also brought back to you."

"So fast?"

"In fact, I can't talk about any design. It just changed the reference design and added some IO ports."

Sun Yu was a little embarrassed. Most of the work is actually done directly by ARM engineers.

"Don't worry about black cats and white cats, catching mice is a good cat. Many projects are waiting for rice to be cooked."

"Really? Okay. Let me tell you, you must be satisfied with this chip."

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The opening of the CPU battlefield has a lot to do with the next plan.

Whether it is aviation or aerospace, from attitude control to nozzle control, microprocessors of all sizes are needed everywhere.

In China, the 8051 series and Z80 series of single-chip microcomputers have become popular in large numbers. But the computing power of the two chips is too weak. It can't even be used as a control chip for drones. The new generation of microprocessors has its practical needs.

In addition, with the popularization of the Internet, handheld devices and wireless communications have also entered a market preparation period.

If you want to enter these two fields, the CPU is the hurdle that cannot be bypassed.

The low-energy CPU field has not attracted enough attention from predators.

The current CPU wars are mainly launched in three camps.

The first camp is the RISC series represented by minicomputers and workstations. Each manufacturer has its own CPU.

The second camp is Intel's X86 camp. The PC market is their magic weapon.

The third camp is Motorola's PowerPC family.

The war between the three is raging, and no one has paid attention to it, the kind of kid-like gadgets like handheld phones.

But in the field of portable CPUs, it is not easy to enter.

There are competitors in this market.

Among them, the most famous is the 8051 series. The 8051 series has a high degree of popularity and low price, but the disadvantage is also obvious, that is, the performance is too poor.

The second is Motorola's DragonBall series, which currently dominates the handheld market. Its advantage is that 16-bit CPU, computing power, data bus, etc., are all one level higher than 8051. In addition, the interface is rich, and it can directly connect to peripherals such as LCD and keyboard.

In the mid-1990s, until the beginning of the 21st century, a number of PDAs, including the famous Palm, used the Dragonball family.

Like all manufacturers with a monopoly position, Moto has committed a problem with later generations of Intel, which is squeezing toothpaste. The upgrade of various CPU products is extremely slow.

Although the external interfaces of the DragonBall series are rich, the computing power is too weak to support multimedia. This led to the first batch of MP3, all using DSP solutions.

PalmOS, the overlord of early PDAs, was dragged to death by the slow upgrade of DragonBall. In the era of smart phones, there was no spray.

When Moto finally launches DragonMX, a new generation of mobile phone OS such as Symbian, with the support of ARM, has already appeared.

Coupled with the inability of the chip, Palm's first-mover advantage was completely lost.

In addition to these two, the highest voice on the market is the MIPS camp.

Some Japanese manufacturers are most enthusiastic about MIPS and hope to get rid of the restrictions from the United States by this.

However, what everyone did not expect was that the unknown ARM became the winner.

The success of ARM has a lot to do with the popularization of GSM technology.

GSM and CDMA are competing for the dominance of the 2G mobile phone standard. Europe has adopted GSM and the United States has adopted CDMA.

As the stellar initiator of GSM, NOKIA chose the TI baseband chip with ARM as the core, and the result was doomed.

With the victory of GSM, ARM has become the only winner in the field of mobile phones and smart phones.

Always standing on the side of the victor is an important magic weapon for the reborn to win.

As soon as Aerospace Electronics was established, almost all the staff were packaged and sent to the UK by Cheng Yongxing.

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"Seriously, where did you hear about ARM? It took a lot of effort to find them."

ARM is not well-known at this time, but if you mention its parent company, Icon Computer, no one knows it. However, Cheng Yongxing only knows ARM, who is Ai Kang?

This caused Sun Yu a lot of trouble.

"Really? I let you find it in the end!"

"That is! But this company is really broken. At first I thought they were liars."

ARM is not in the city, but in the countryside 8 miles from the city, and the office is actually a barn remodeled.

Aerospace Electronics is already operating in an asset-light manner. It uses a Fab-free approach, with only a design department and no production department. All production was entrusted to Lin Wafer. But even so, there are decent office buildings and huge parks.

If it weren't for the fact that the other party had a big nose, it would be possible for everyone to go home in a group.

"Really? They must be very enthusiastic to you, right?"

"No! They are old and enthusiastic. We stayed there for two months, and they taught us hands-on for almost two months."

After a round of personal contact, Sun Yu believes that there is a big mistake in the information he received during school in the United States.

Americans must have some systematic prejudice against the British.

How enthusiastic British people are, how nice people are!

"That's good. Relying on ARM, we will have no worries in the short term. There are really problems that can't be solved, and the big deal can be to find them for joint development."

Cheng Yongxing didn't even think about explaining anything.

ARM is now in a state of non-compliance, and if you have milk, you are a mother.

The most important reason why TI adopted the ARM core is that it is cheap.

In the next few years, ARM continuously developed several CPU cores without success.

ARM's next-generation core, ARM8, is slammed by DEC's SA series.

It wasn't until the end of 1997 that NOKIA's 6110 went on the market and the success of the ARM9 core in 1998, ARM was truly relieved.

If you take a shot at this time, it won't be difficult to win ARM. But the consequences of winning ARM are hard to predict.

European technologists and high-tech companies are somewhat idealistic. Apple once wanted to acquire ARM, but failed.

In addition, when future generations look at successful people, they always exaggerate personal and technical factors, ignoring the environment at that time.

If Aerospace Group acquires ARM, GSM Alliance, NOKIA, TI, what will it look like? Whether they continue to use ARM as the core becomes a question mark.

Although ARM has certain technical advantages, business and strategic decisions are more important.

ARM's later generations completely withdrew from the low-cost portable chip market, which is a clear proof. They also lost their advantage in the treasure land where they started.

The GSM Alliance, if you want to support a new popular fried chicken, it’s a matter of minutes.

In addition, even if the acquisition is successful, will ARM's core technical personnel leave?

The glory of ARM is far from coming.

After the ARM9 series and ARM10 have changed the management structure and market expectations, whether they can arrive as scheduled has become a question mark.

So, take one step at a time and take a look at the current situation.

Among other things, the ARM7 core that Sun Yu brought back is a very viable IP.

It has been active in the market in later generations, and it has vitality until 2019. Before smart phones, it ruled the entire feature phone era.

No one has realized the value of ARM7IP yet, and even ARM itself has not realized it. It is just the cheapest one among the many products on the market.

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"The chips are available. The next step is to find the market. You first go to Hao Yunli. Let her use our chips."

The sales of digital cameras are measured in units of 100,000. Before there was no smart phone, it was a rare big customer.

"Okay! You are ruthless. I went to find her and said you asked me to find her."

Yuhang Technology has nothing to do with Liyun Technology, nor does it have joint shareholders.

If you want to open the market, you can only survive by selling your face.

If it really sells, Cheng Yongxing's face is more valuable.

No one knew Sun Yu's face.

"In addition, general-purpose chips, produced in batches, are useful to me."

"Well, you are the boss, you have the final say."

"You are mistaken. This stall is left to you. Unless there are special circumstances, I won't interfere."

"Okay, no problem. Just look at it. I'm going to run all the companies in Ice City."

Sun Yu rubbed his hands.

A large number of electronic companies have emerged in Bingcheng, together with the original military companies such as Bingfei. Once Cheng Yongxing's face is sold, the market will be no problem.

I didn't expect that the chip design would be so easy to get things done.

The ARM guys don't make chips directly by guarding the reference design, and they don't understand.

But I don't think about things that I don't understand.

As soon as this batch of chips is released, it is estimated that a jaw will drop.

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As soon as the products of Yuhang Electronics were shipped, they immediately ushered in a huge market with a moderate price and good performance. Especially in the military industry, the demand for chips is huge.

High-performance embedded chips have always been domestic shortcomings.

The high performance of ARM7 can replace DSP in most occasions. It may not be able to decode video, but audio files, such as MP3, are no problem.

This greatly reduces the complexity, difficulty, and cost of many electronic devices.

Digital cameras, drones, balance vehicles and other related products of the University of Technology have become the first customers to eat crabs.

As a result, the Aerospace Technology Group became an instant hit. Just a few months after its establishment, it became famous.

After the predecessors, Yu Yu is arrogant and looks like a successful person.

He became a representative figure of successful entrepreneurship after Hao Yunli and Feng Yan. Added a strong piece of evidence for 89 detection myths.

In Sun Yu's memoirs, he always believed that the Aerospace Group was established for him.

The word "Yu" comes from his name. In addition, Yuhang Group was the first to be established, the first to produce results, and the first to go public, all of which were Yuhang Electronics. Rebirth of Northland Technology latest chapter address: https://www.wuxiaspot.com/book/128175.htmlRebirth of Northern Science and Technology Full Text Reading Address: https://www.wuxiaspot.com/read/128175/Rebirth of Northland Technology txt download address: https://www.wuxiaspot.com/down/128175.htmlRebirth of Northland Technology Mobile Reading: https://m.wuxiaspot.com/read/128175/For the convenience of reading next time, you can click \"Favorites\" below to record this (Chapter 640 CPU) reading record, and you can see it next time you open the bookshelf ! If you like "Rebirth of Northland Technology", please recommend this book to your friends (QQ, blog, WeChat, etc.), Thank you for your support! ! (www.wuxiaspot.com)