Rebirth of the Great Entertainment Empire
Chapter 133 Box Office Storm
Put ﹫POSE in the toilet to claim it. hehe! ! !
…
On June 11, ET was released simultaneously in North America and Asia.
As Langmeyer himself said, he really did his best in need of results!
Before ET was released, Universal Pictures promoted ET regardless of the cost. When ET was released, almost everyone in North America knew it. The Hollywood blockbuster ET broke the inherent common sense and won an award at the Cannes Film Festival. , but also the quasi-best film at the Cannes Film Festival.
When ET was released, Langmeyer directly arranged for 450 theaters to show ET five times a day.
The commercials were successful, and ET was also awarded the title of quasi-best film at the Cannes Film Festival. Therefore, as soon as ET, a distinctive Hollywood blockbuster, was released, the average attendance rate on the first day reached 84%.
It can be said that as of the end of June 11, Universal Pictures can also say that Longmeyer has done a pretty good job!
The rest depends on the charm of ET.
It turns out that ET really lived up to the hype - very few viewers who watched ET said ET was bad, and not only that, they all introduced and encouraged their relatives and friends, especially those with children at home. The whole family of friends and relatives came to watch ET.
The popularity of ET is getting higher and higher, and it is all positive. Some primary and secondary schools even organize the whole school to watch ET.
The result of this is that the average attendance rate of ET in the first week reached 93%, and the box office in the first week reached nearly 30 million US dollars.
You know, at this time, the average ticket price of a movie in North America is only two dollars a piece, and as soon as the weekly box office results of 30 million U.S. dollars came out, it immediately caused a sensation in Hollywood, North America, and the whole world.
Langmeyer can lead the ever-turbulent Universal Pictures to flourish, so he is naturally a capable person!
Moreover, in addition to being capable, Langmeyer is also not lacking in courage!
Seeing the momentum of ET so strong, Langmeyer very decisively used various relationships to help ET adjust another 200 theaters.
Although 200 theaters were added, the average attendance rate of ET in the second week still reached 91%.
Seeing this, Langmeyer allocated another 100 theaters to ET.
As a result, the average attendance rate of ET in the third week finally dropped below 90%, to 87%.
But the strange thing is that the average attendance rate of ET in the fourth week has risen to 92%.
Such a situation is rare in the history of the North American box office, and Langmayer, who was newly in power, had never encountered such a thing, so this sudden situation caught Langmayer by surprise.
However, Langmeyer's adaptability is good - he found that the average attendance rate was on the rise, and he immediately used his contacts and means to adjust another 150 theaters for ET.
actually--
It's normal for this to happen!
Because, July is the biggest holiday for American students - summer vacation.
And ET is a movie that is very suitable for students to watch.
Therefore, three weeks after its release, the box office of ET will keep growing!
...
The popularity of ET is not limited to North America, the popularity of Asia is even higher than that of North America!
Combining many elements, such as Hollywood blockbusters, winning the Jury Award at Cannes Films, Asian team production, leading Central, South American and European releases at the same time as North America, director of the miracle director Xu Cun, co-release of Shaw Brothers and Golden Harvest, and many other elements, ET is in the Asia has created a miracle—Xiangjiang, Taiwan, Nanyang, Japan, and South Korea screened ET simultaneously on June 11.
Xiangjiang
For the first time, Shaw Brothers, Golden Harvest, and Princess Golden, the three largest cinemas in Xiangjiang, even screened ET simultaneously.
There is nothing to say about the joint screening of ET by Golden Harvest Cinemas and Golden Princess Cinemas - they are both partners of DreamWorks, and it is reasonable to release ET.
But Shao Brothers also got involved in it, which made many people dumbfounded!
In fact, there are two main reasons why Shao Yifu got involved in this matter:
First, Shao Yifu wanted to take advantage of this matter to restore the previous relationship with Xu Cun. It would be best to cooperate with Xu Cun again, and at worst, he would let them share a spoonful of the pie when DreamWorks produced blockbuster films in the future.
Second, ET has made a name for the Chinese. As a person who really loves movies, Shao Yifu also wants to give ET a boost.
The popularity of ET is too great, and DreamWorks spent another two million Hong Kong dollars to advertise ET in Hong Kong, so that nearly 60 theaters in the three theaters of Shaw Brothers, Golden Harvest, and Golden Princess ET was released at the same time, and there was still a miracle that the average attendance rate on the first day reached 96%.
What is even more astonishing is that under such circumstances, the average attendance rate of ET in the first week was still 92%, and the box office in the first week reached 16.95 million Hong Kong dollars in one fell swoop.
Of course, Xiangjiang at this time has only a population of more than five million. Although the movie ticket price has risen to 8 yuan this year, and there will be many radical people watching ET repeatedly-but even so, ET The total box office that can be obtained in Xiangjiang will never be too outrageous.
Bend
Scholars and Long Xiang played up their national feelings and praised ET as a monument to the Chinese.
The centuries-old history of humiliation in China finally has a breakthrough now, and all national enthusiasm has been released, so that the theaters owned by scholars and Long Xiang are far from meeting the needs of the people in Taiwan.
Seeing this, Cai Songlin and Wang Yingxiang used all their relationships and borrowed theaters everywhere for emergency.
As a result, the box office of ET reached NT$23 million in the first week in the Taiwan Bend area, and there is still an upward trend.
Nanyang
Similar to the situation in Taiwan, the national enthusiasm of the Nanyang Chinese has also been mobilized by Cathay Pacific behind Shaw Brothers and Golden Harvest.
And those non-Chinese people in Nanyang also entered into the film because ET is a Hollywood blockbuster, won the Jury Prize at Cannes Films, was produced by an Asian team, led the screening in Central, South America and Europe at the same time as North America, and was directed by the miracle director Xu Cun. theater.
As a result, the box office of ET in the Nanyang region broke the historical record in the first week, reaching 10.5 million US dollars.
Japan and Korea
These two regions are the craziest in Asia!
especially in Japan
Just because ET is a Hollywood blockbuster, won the jury award at Cannes Films, produced by an Asian team, and led the screening in Central, South America and Europe at the same time as North America, the director of the miracle director Xu Cun, and the distributor of ET in Europe and America is the Japanese company Panasonic Universal Pictures, a subsidiary of Electric Appliances, and other factors, Japanese people flocked to movie theaters to watch ET.
According to a week's statistics, ET has sold nearly 4 billion yen at the box office in Japan.
The enthusiasm of the Korean people is not inferior to that of the Japanese people. However, at this time, South Korea was still too backward, so that there were not many movie theaters in the whole of South Korea, and there were too few Koreans, so South Korea was easily compared to Japan.
But even so, South Korea has 320,000 moviegoers a week.
...
All in all, ET blew up a box office storm in North America and Asia!
...
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