Rebirth of the Great Entertainment Empire

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Wen Bixia was right - Xu Cun was depressed at home!

After rebirth, Xu Cun directed six films, Happy Ghost, Mr. Zombie, Royal Senior Sister, Fuxing Gaozhao, ET, and Dao Ma Dan.

Among these six films, the one that Xu Cun put the most effort into and placed the most hopes on is Dao Ma Dan.

But……

Just like the old saying - sometimes, the more hope, the greater the disappointment!

When Tang Shuxuan and others arrived in Berlin, Xu Cun was quite happy—because, Tang Shuxuan called back and said that Dao Ma Dan was nominated for the Golden Bear Award.

For this reason, Xu Cun was thinking about whether to go to Berlin to personally accept this award that can be recorded in film history.

Later, I considered that the stock market has reached the moment of harvest, and I can't let all my hard work in the past three or four years be in vain because of my carelessness.

Therefore, Xu Cuncai gave up this opportunity to act aggressively on the world stage.

Although he can't be there in person, Xu Cun is also extremely looking forward to Sword of the Horse winning the Golden Bear Award, so as to give himself an account of his hard work in the past six months and give Sword of the Horse more guarantees at the box office.

However--

Xu Cun was greatly disappointed in the result——Dao Ma Dan, which gathered the best filmmakers from Xiangjiang and the Mainland, finally won only one FIPRESCI Award-competition unit at the Berlin Film Festival.

The FIPRESCI Award, also known as the International Film Critics Award or the FIPRESCI International Film Critics Award, is an outside award that is often awarded at the three major European film festivals or other international film festivals, but the award is not affiliated to any film festival unit. Awarded by the International Film Critics Association.

In other words, Dao Ma Dan didn't even win the Silver Bear Award and the Special Jury Award.

Have a problem with the team?

There are many single-swiping masters in this team, it is impossible to put these single-swiping masters together and not be able to swipe the prize. Therefore, the team that created Dao Ma Dan must have no problem.

Since it's not the team's problem, it must be the leader's problem!

Thinking of this, Xu Cun couldn't help but reflect: If the part about me and Wang Jing being smart is removed, and the ending is changed to a thought-provoking finale, will the ending of Dao Ma Dan at the Berlin Film Festival be changed? ?”

but--

This idea didn't stay in Xu Cun's mind for a long time before it was deleted by Xu Cun - because Xu Cun knew that there would never be ifs in this world!

After accepting this reality, Xu Cun immediately arranged for Dao Ma Dan to be released.

With the previous warning, this time Lei Juekun cooperated very well with Xu Cunfa and arranged for the full-line screening of the Golden Princess theater.

But--

If you have a bad back, your teeth will be stuffed if you drink cold water——The release time of Dao Ma Dan just happened to hit Modern Bodyguard, which was deliberately postponed because it wanted to avoid The Male and Female Thief.

Modern Bodyguard has already avoided DreamWorks movies once, and this time it can no longer avoid anything.

For Sword and Horse, Lei Juekun also took a lot of effort to get Xu Cun out of theaters - Xu Cun heard that Lei Juekun changed the release time of six movies before he got Xu Cun out of theaters . Therefore, the release time of Dao Ma Dan cannot be changed.

In this way, it is inevitable that Dao Ma Dan and Modern Bodyguard will fight.

In this regard, it is most appropriate to describe Xu Cun and Jiahe as a hemp pole beats a wolf and scares both ends!

On the other side of Jiahe.

Xu Cun looked down on the FIPRESCI Award, but the Chinese recognized it very much—in any case, the FIPRESCI Award is an international award. In this era when few Chinese-language films have won international awards, a film with an international aura will naturally be blindly praised by the Chinese.

Moreover, Dao Ma Dan is the work of the legendary director Xu Cun, which makes the audience look forward to it even more.

Therefore, Golden Harvest actively promoted Modern Bodyguard, with a posture of facing an enemy.

Xu Cun's head.

No one knows the power of Modern Bodyguard better than Xu Cun.

Modern Bodyguard is the last movie of the three Xu brothers before they split up, and it is also the last glory of Xu Guanwen, the king of comedy of a generation.

Moreover, if Xu Cun does not appear, Modern Bodyguard will still be this year's box office champion.

The opponent is the movie Modern Bodyguard, so Xu Cun is naturally worried! Therefore, he also advertised Dao Ma Dan and actively prepared for the battle.

...

end of March.

Dao Ma Dan was screened in Xiangjiang, Taiwan, Nanyang, Japan, South Korea, and North America at the same time.

first day.

The average attendance rate of Dao Ma Dan in Xiangjiang reached 97%, which is higher than that of The Male and Female Thieves. The average attendance rate of Modern Bodyguard is only 89%.

Xiangjiang media.

Film critics praised Dao Ma Dan very highly - saying that Dao Ma Dan is a rare masterpiece in ten years, and it is a milestone for Chinese-language films.

Most viewers think that Dao Ma Dan is not bad, and it can be regarded as an interesting movie.

However, there is also a small group of viewers who are greatly disappointed with Sword of the Horse, and feel that Sword of the Horse is the worst film made by Xu Cun.

The evaluation of Modern Bodyguard, whether it is film critics or audiences, is surprisingly unanimous - they all think that Modern Bodyguard is a very interesting comedy.

the second day.

The average attendance rate of Dao Ma Dan dropped to 94%, while the average attendance rate of Modern Bodyguard rose to 91%.

third day.

The average attendance rate of Dao Ma Dan dropped to 92%, while the average attendance rate of Modern Bodyguard rose to 92%.

Just when Xu Cun and a group of people related to Golden Harvest thought that the average attendance rate of Dao Ma Dan would continue to decline, and the average attendance rate of Modern Bodyguard would continue to rise, Dao Ma Dan and Modern Bodyguard The average attendance rate is stable at around 92%.

Statistics for the week.

Dao Ma Dan had a box office of 6.2 million Hong Kong dollars in its first week in Hong Kong.

Modern Bodyguard had a box office of HK$5.95 million in its first week in Hong Kong.

Dao Ma Dan also performed well at the box office in its first week in other parts of Asia.

but--

In North America, Dao Ma Dan was completely canceled after only six days of release.

Thanks to ET, Xu Chuan has a lot of loyal fans in North America-these loyal fans are not only Chinese, but also many other races.

These loyal fans of Xu Cun still have high expectations for Xu Cun's new film, and Sword Horse Dan won the Fabian Award anyway. Therefore, the average attendance rate of Dao Ma Dan in North America on the first day was not bad, reaching 72%.

In addition, although Alan Ryder Jr. was not very optimistic about Dao Ma Dan, but because of Xu Cun's face, he also gave Dao Ma Dan two hundred theaters.

It can be said that Dao Ma Dan is off to a good start in North America.

However--

No matter how good the start is, it can't change the fate of a hit movie.

On the second day of its release in North America, the average attendance rate of Dao Ma Dan plummeted—from 72% to 51%.

North American audiences generally reported that they could not understand Dao Ma Dan, especially the Peking opera and funny parts in it.

After that, the average attendance rate of Dao Ma Dan in North America fell all the way, and when it fell to less than 30%, it was completely withdrawn.

Final statistics: The North American box office of Dao Ma Dan is only a meager 5.4 million US dollars.

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