Rebirth of the Great Entertainment Empire

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In the face of setbacks, some people are devastated, while others become more and more courageous.

Pan Disheng and Cen Jianxun definitely belong to the latter - Pan Disheng and Cen Jianxun did not withdraw from the film industry because The Brave Double Cannon was jointly strangled by Mr. Magic and Terminator, and finally only won more than 6 million box office. On the contrary, Pan Disheng and Cen Jianxun, who became more frustrated and braver, quickly produced the sequel Double Dragons to the Sea of The Brave Double Cannon, and planned to use Double Dragons to the Sea to fight Xu Cun again.

Having learned the lesson of being beaten by Xu Cun last time because of the lack of theaters, this time before the release of Double Dragon, Pan Disheng gritted his teeth and invested another 150 million Hong Kong dollars to buy, rent or build a project. A new cinema line with 19 cinemas - Debao Cinemas.

As soon as Debao Cinemas was established, it became the fifth cinema line in Xiangjiang after DreamWorks Cinemas and Golden Princess Cinemas, about the same size as Golden Harvest Cinemas, and surpassed Shuangnan Cinemas.

Moreover, Debao Cinemas also has a fixed ally - Cen Jianxun reached an agreement on behalf of Pan Disheng with the owners of seven scattered theaters that left Liberty Cinemas last Christmas due to Xu Cun's political attitude. When the blockbuster was released, Debao Cinemas rented these seven cinemas with a guarantee.

actually--

Pan Disheng and Cen Jianxun originally wanted to rent these seven theaters and cinemas in the form of sharing, but although the owners of these seven theaters and cinemas dislike Xu Cun's political attitude, they are all old fritters who have been in the Hong Kong film and television industry for many years. How strong is the strength of Xiangjiang's film and television industry? Therefore, although they are willing to help Pan Disheng and Cen Jianxun, they will not advance or retreat with Pan Disheng and Cen Jianxun who have a low chance of winning.

In any case, Pan Disheng and Cen Jianxun both have 26 theaters to show Double Dragon Going to Sea, and they will not be brutally abused by Xu Cun because of the lack of theaters like last time!

In addition, Golden Harvest Cinemas will release Food Truck co-created by Cheng Long, Hong Jinbao, and Yuan Biao in the summer, and Golden Princess Cinemas will release Family Portrait directed by Shi Tian and starring Xu Guanjie and Zheng Wenya. In other words, it is impossible for DreamWorks to strangle Double Dragon again, and this summer file is destined to be a situation where the heroes compete.

It is precisely because of this that Pan Disheng and Cen Jianxun, who are very ambitious, have booked TVB's prime advertising time and the golden advertising pages of several major newspapers a long time ago to create momentum for Double Dragon Going to Sea, hoping that Double Dragon Going to Sea will be able to win the same award as Debao. Scale to match grades.

How could Xu Cun and his DreamWorks be afraid of challenges?

Facing the challenge from Debao, including Golden Harvest and New Art City, Xu Cun personally deployed troops.

First of all, Xu Cun asked the 23 theaters of DreamWorks Cinemas to jointly screen the largest production that DreamWorks (Xiangjiang Branch) has invested in so far - Zhu Xian.

Secondly, Xu Cun asked 28 theaters of Shuangnan Cinemas, Anle Cinemas, and Liberty Cinemas to jointly screen the entire line during the summer. Production – Ghostbusters.

In terms of advertising, DreamWorks and Debao have similar strategies. They both have TV and newspapers for publicity, and the scale of publicity, including the promotion fee, is similar to Debao. However, in the process of promoting Zhu Xian and Ghostbusters, DreamWorks emphasized that the production cost of Zhu Xian was 150 million Hong Kong dollars, and the production cost of Ghostbusters was 230 million Hong Kong dollars. Four million Hong Kong dollars.

In addition, Xu Ke, Li An, Yu Kanping, Mai Zishan and Ivan Reitman respectively edited a 30-second promotional video for Zhu Xian and a 30-second Ghostbusters broadcast on Phoenix TV. To promote Zhu Xian and Ghostbusters.

A bad movie is as disgusting as a boring advertisement, but a good promotional movie is more exciting than the movie itself-after all, no matter how good a movie is, due to its length, it is inevitable that there will be individual flaws. However, because the purpose of production and release of promotional videos is to attract the greatest amount of attention and recognition in the shortest possible time, the highlights are often compressed to a few minutes, tens of seconds or even a few seconds, and they can even be perfect. , unforgettable. Therefore, a good promotional video not only seeks to win the hearts of consumers as quickly as possible, but also separates the personality of commercial promotion, rising to the height of art.

The 30-second Zhu Xian promotional video edited by Xu Ke, Li An, Yu Kanping, and Mai Zishan can rise to this level - exquisite pictures, dazzling fights, beautiful love, and a fairyland-like beauty , all of which have shocked the audience who have not experienced the baptism of cheap special effects in the depths of their hearts, and made the audience's expectations for Zhu Xian reach an unprecedented height!

Compared with the promotional film of Zhu Xian, the Ghostbusters promotional film edited by Ivan Reitman, which combines funny and special effects, suddenly paled a lot, not to mention that Double Dragon only has a few funny The screen is a second-rate promo.

The production cost of Double Dragon did not even reach five million Hong Kong dollars, and the promotional film is far less good than Zhu Xian or even Ghostbusters. How can it not be the same as Zhu Xian and Ghostbusters? Is there any reason why Zhu Xian and Ghostbusters can't be compared?

actually--

If Pan Disheng is not stubborn, like Golden Harvest and New Art City, he would rather miss a little bit of summer time and choose to release Fast Food Truck and Family Portrait half a month in advance to avoid Zhu Xian and Ghostbusters, then Double Dragon will also be released. There is no need to go head-to-head with Zhu Xian and Ghostbusters.

pity!

Pan Disheng, who has been robbed of his love by a horizontal knife, does not want to avoid the battle. On the contrary, he is still very eager to confront Xu Cun head-on!

After persuading Pan Disheng several times to no avail, Cen Jianxun had no choice but to give Pan Disheng an idea to increase publicity efforts—a few years ago, DreamWorks promoted Royal Senior Sister, Golden Harvest promoted Fuxing Gaozhao, and Debao also promoted A premiere of Double Dragon.

Cen Jianxun's idea of ​​having a premiere is exactly what Pan Disheng wanted!

So, on the first day of the release of Zhu Xian, Ghostbusters, and Double Dragon, Pan Disheng spent a lot of money to invite famous singers such as Xu Xiaofeng, Luo Wen, Zhen Ni, Xu Guanjie and other famous singers to hold a grand premiere present.

At this time, Pan Disheng was much more generous than Xu Cun at that time. In order to increase the publicity of Double Dragons, Debao did not sell the premiere tickets of Double Dragons, but organized a lottery to distribute Double Dragons Premiere tickets.

In addition, Pan Disheng did not forget his old friends Xu Cun and Yang Ziqiong——Pan Disheng specially asked Xu Cun and Yang Ziqiong to give Xu Cun and Yang Ziqiong a gift ticket for the premiere of Shuanglong Going to Sea.

Faced with Pan Disheng's naked provocation, four hours before the premiere of Double Dragons, Xu Cun planned to put the naked Yang Ziqiong on a big bed covered with rose petals and a piece of white cloth...

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