Rebirth of the Great Entertainment Empire

…

Mid-October, 1988.

At the suggestion of Wan Qiwen and Li Ruotong, Xu Cun took his daughters to Phuket Island in Thailand for more than ten days. On the way, Xu Cun went to Thailand to take a look at DreamWorks Cinemas (Thailand Cinemas) - last year, When Xu Cuncun invested part of the funds in Bangkok, he asked He Chaoqiong and Jiang Zhiqiang to build the DreamWorks Cinemas (Thailand Cinemas), the largest cinema chain in Thailand, consisting of 19 multiplex cinemas. At the same time, Xu Cun also asked He Chaoqiong and Jiang Zhiqiang to build many multiplex cinemas in other countries in Nanyang, joining Shaw Brothers (Nanyang) Cinemas and Cathay Pacific Cinemas respectively. In other words, the DreamWorks cinema chain has already begun to land in Southeast Asian countries.

end of october.

Xiangjiang Film Directors Association was established.

In order to participate in the founding ceremony of the directors' association, Xu Cun brought his daughters back to Xiangjiang from Phuket on October 28th.

The director's association is in its infancy stage, and Xu Cun is already the best candidate for the chairman.

After pushing several times but failed, Xu Cun agreed to be the first president of the directors' association (the specific work is in charge of the vice-chairman Wu Siyuan, Xu Cun is actually a nominal one) - no blame Wu Siyuan Yuan and the others did not appoint Xu Cun as the chairman of the directors' association, because Xu Cun's reputation and status are too high, so high that if Xu Cun was the chairman of the directors' association, the directors' association would be separated from the film industry association. As soon as it is born, it can attract countless directors to join.

The fact is exactly the same, because Xu Cun served as the chairman of the directors' association, almost all the directors in Xiangjiang joined the directors' association - among these directors, there are not only film directors, but also TV directors, commercial directors, stage play directors, etc. director wait...

As the first president of the directors' association, Xu Cun had to do something for the directors' association no matter what.

After much consideration, Xu Cun decided to donate 100 million Hong Kong dollars to the directors' association to set up a new director support fund to support new directors.

The specific operation is as follows:

First, a rookie director (a director who has not directed a released film on his own) finds a script for himself, and then submits the script to the directors' council for review.

If the script brought by the new director can be approved by the director, the director will allocate a certain production fee to the new director—if the new director needs it, the director will also send a consultant to direct the new director to direct the film.

After the film is produced, the copyright belongs to the Directors' Association, and the Directors' Association will find theaters for the film—at present, DreamWorks Cinemas (Xiangjiang Branch) mainly provides theaters for the Directors' Association at market prices.

The income earned by the film, after deducting production costs and publicity costs, will be divided between new directors and directors on a 19% basis, and 90% of the income earned by the director's club will be returned to the New Director Support Fund to continue to support new directors.

The Fund for Supporting New Directors established by Xu Cun is a great act of kindness to those new directors who don't even have the chance to direct, and even to the entire Hong Kong film industry, and it will also be a hope for Hong Kong films not to decline— —In the last life, since the golden age of Xiangjiang films in the early and mid-1990s, there has been a lack of directors in Xiangjiang. It can even be said that Xiangjiang has almost no decent new directors. This is one of the reasons for the decline of Xiangjiang films .

Xu Cun's reputation in the film industry has reached a new high because of Xu Cun's establishment of the Fund for Supporting New Directors.

What happened next pushed Xu Cun’s reputation in the film industry to a higher level—this event was the Xiangjiang film classification system promoted by the Xiangjiang Film Association, which Xu Cun was the chairman of. officially implemented.

In accordance with the Film Censorship Ordinance in Chapter 392 of the Hong Kong Laws, all films intended to be released in Hong Kong, video tapes or laser discs must be submitted to the Hong Kong Film and Entertainment Affairs Management Office (referred to as the Hong Kong Film and Television Office) for rating, and the Approved by the director of the department, in addition to this, movie trailers, educational films and cultural films must also be submitted for inspection, but no classification is required.

Movie classification is mainly divided into three poles: I, II, and III based on the age limit of the audience:

Levels I and II are advisory in nature and have no legal age limit;

For films rated ⅡA or ⅡB, the Film and Television Department encourages parents to accompany and guide their children to watch;

Level III is the strictest, and tickets cannot be sold to people under the age of 18 to enter the movie theater. The law allows ticket inspectors to check the ID cards of entrants.

(People outside the Xiangjiang area may misunderstand that Class III movies are pornographic movies. In fact, movies with bloody and violent scenes, horror, and depicting controversial moral values ​​​​in society will also be rated as No. 3 At the same time, nude scenes may appear in non-level III films. However, when the classification system began, only pornographic films that had been banned in the past were submitted for censorship, so the public had such an illusion until the later Three The Wolf Strange Case was submitted for censorship and was the first film to be rated as Category III for excessive violence.)

The packaging of Class III video tapes or discs, as well as the promotional materials of Class III films, must be submitted to the film inspection and supervision department for approval before distribution or public display.

All rated films, whether they are shown in cinemas or distributed on laser discs, must show a copy of the Certificate of Approval of Film Censorship Regulations (referred to as censorship paper) issued by the Film and Television Department.

The grading system can be said to be a double-edged sword-the emergence of the grading system means that the inspection standards in Hong Kong have begun to loosen, which has led to the flood of a large number of violent and pornographic films. However, on the other hand, Xiangjiang filmmakers also gained more freedom to create, and they were able to produce excellent works that broke through the taboos of themes. 1995 became the most prosperous period in Hong Kong film history.

but--

In view of the fact that Hong Kong films went astray because of their pornography in the previous life, which led to the decline of Hong Kong films to a certain extent, and the bright light of Japanese films was guiding the way ahead, on the second day after the implementation of the Hong Kong film classification system, Xu Cun Let Phoenix TV, TVB, and DreamWorks Newspaper publicly pass on a solemn statement of their own—DreamWorks will never produce and distribute Class III movies, and strictly control the distribution of Class IIB movies.

This statement by Xu Cun is clearly telling Xiangjiang filmmakers: I, Xu, do not support filmmakers to make films that exaggerate violence and pornography!

As soon as Xu Cun's statement came out, many filmmakers who wanted to use violence and pornography as a gimmick to make a lot of money, while scolding Xu Cun as hypocritical, also began to hesitate to make any more Class III movies!

The day after Xu Cun issued the statement, Zou Zhongjin on behalf of Golden Harvest and Huang Baiming on behalf of New Art City also issued a statement: All staff of Golden Harvest and New Art City support Mr. Xu, and Golden Harvest and New Art City will never produce and distribute Class III movies, Distribution of Class IIB films is also tightly controlled.

Under the attitude of Xu Cun, the emperor of the Xiangjiang film world, most filmmakers have retreated from the production of Class III movies, which has led to the fact that Xiangjiang no longer has the rampant violence and pornography as it did in the previous life. Movie.

mid november.

Xu Cun began to personally arrange the development direction of the companies under his name for the next year...

End of January 1989.

Xu Cun took his family, more than 1,000 bodyguards and more than 500 maids to Musha Island for vacation.

Before leaving, Xu Cun solemnly handed over to He Chaoqiong, Mei Aifang, Li Zhi, Hu Huizhong, Meng Guangmei, Weng Hong, Li Wei, Zheng Haiquan, Yuan Tianfan, and Lin Fannan and Wu Zimei's couple who took his place as housekeepers: In the next six months, Except for you and Deng Gong, I don't see anyone, and I don't answer anyone's phone!

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