Rebirth of the Great Entertainment Empire

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Hong Kong Film Association.

At this moment, almost all the main figures from various film companies in Xiangjiang were present, including Hu Huizhong and Tang Shuxuan from DreamWorks Film Company, Fang Yihua from Metropolis, He Yuchang and Zou Zhongjin from Golden Harvest, Lei Qizheng and Huang Baiming, Chen Rongmei, Feng Bingzhong, Cai Songlin, Wang Yingxiang, McDonald Bear, Zeng Zhiwei, Li Xiuxian, Deng Guangrong, Li Guoxing, etc. in the new era, etc...

With so many Hong Kong filmmakers gathered in the Hong Kong Film Association, what they did was naturally not a trivial matter.

After years of unremitting efforts by Xu Cun and Xiangjiang filmmakers, the mainland finally agreed to introduce ten Hong Kong films that are not from Dreamworks Films every year-these ten blockbuster films are all ordinary account-sharing films, referring to the internationally accepted accounting standards: production Thirty-five percent from the distributor, 17 percent from the distributor, and 48 percent from the exhibitor.

Speaking of which, this can be done thanks to last year's East China Flood.

When the East China flood occurred last year, Xu Cun issued a call-up order to make an all-star movie, and all the box office proceeds will be used for post-disaster reconstruction.

Different from the shoddy production of The Banquet of a Rich Family in the previous life, the disaster relief film in this life was shot with great care, and even starred by superstars such as Zhou Runfa, Cheng Long, Zhou Xingchi, Li Lianjie, etc. .

This movie is super strong in terms of quality and lineup, so that it not only won a box office of nearly 60 million Hong Kong dollars in Hong Kong, second only to Jurassic Park, but also in other parts of Asia, especially in the mainland. It also achieved extremely dazzling box office results-in the end, the total box office of this movie was as high as more than 943 million Hong Kong dollars.

After hearing the news, Xu Cun waved his hand and gave up all the money issued by DreamWorks Theaters and DreamWorks. He personally made up more than 50 million yuan, enough to make up one billion Hong Kong dollars, and donated it to the post-disaster reconstruction department in the Mainland.

This incident has a great positive impact on the return of Xiangjiang, and it highly interprets the eight words that the mainland and Xiangjiang are same blood and blood relatives!

In the end, the central government directly issued an order to allocate 10 quotas for importing films to Xiangjiang film companies except DreamWorks Film Company, and emphasized that it was not an approved film (buyout film), but a split film.

As soon as the news came out, the Xiangjiang film world immediately became abuzz!

Immediately afterwards, all the big and small film companies in Xiangjiang began to celebrate!

In the past two years, except for DreamWorks films, the foreign markets of Xiangjiang films have become smaller and smaller.

Needless to say, Europe and the United States, except for some big productions such as Golden Harvest, New Art City, and New Era, which cost hundreds of millions or even billions of dollars in production, other movies don't even have to think about going to Europe and the United States.

In terms of Japan and South Korea, the release conditions are slightly lower than those in Europe and the United States, but that is not something ordinary films from ordinary film companies can be screened. Moreover, even if they are barely screened, they will not get a higher box office in all likelihood—— The Japanese and Korean movie markets are almost all occupied by Hollywood movies and DreamWorks movies. Ordinary Hong Kong movies can almost be said to have been driven out of the Japanese and Korean movie markets, leaving only the films represented by DreamWorks. The name of the Hong Kong film.

In terms of Nanyang, it is not as strong as before-a few years ago, as long as it was a Hong Kong film of acceptable quality, you could go to Nanyang countries to collect money wantonly. Now, most of the Hong Kong films have been released in Nanyang, and they have fallen into the sand. Even Zhou Xingchi's Play Back to School 2 only earned more than 10 million Hong Kong dollars in Nanyang, let alone other movies.

At present, it can be said that the only market left for ordinary Hong Kong films is Taiwan.

Taiwan is the only economically developed region in the world that is not a third world country but has not formed a complete local film industry chain. This is not even as good as Thailand, the Philippines, Malaysia and other Southeast Asian countries.

Moreover, there is a strange local rule in Taiwan—the Taiwan authorities can directly take 30% of the movie box office as taxes. Among the remaining box office, only a few well-known Taiwanese directors can enjoy the five-five-four-five treatment, that is, distributors get 55% of the remaining box office, and theaters get 40% Five, the general film companies and theaters are fixed at about 37% of the share, and some of the pale ones are at most 40% or 60%.

Such high taxes and bizarre regulations are doomed to the tragedy of Taiwan's local movies. A film with an investment cost of 10 million Taiwan dollars must earn more than 30 million at the box office to barely make a profit. If you really want to make money, you must sell at least 40 million or more in the local area-this does not include videotape distribution and overseas markets. Screening, after all, most Taiwanese movies have no chance to be released overseas.

It is no wonder that Taiwanese filmmakers favor imported films, especially Hong Kong films that share the same cultural origin.

but--

Since China began to discuss the return of Hong Kong with the United Kingdom in the early 1980s, the Taiwan authorities have consciously suppressed Hong Kong films and increased the introduction of Hollywood films and films from other Asian regions-Thai films, Korean films, and Singaporean films are all During this period, it started to enter the bend market, and soon began to have some influence.

Of course, these films are still incomparable with Hong Kong films that have the essence of commercial films.

The only thing that can compare with Hong Kong films is the archenemy of Hong Kong films - Hollywood films.

Although there is no such cultural integration as Hong Kong movies that can be easily understood and substituted by Taiwanese audiences, Hollywood movies still rely on rigorous scripts, excellent imagination, super-class production costs, and dazzling special effects to quickly squeeze out dreams. The market share originally occupied by Hong Kong films outside the factory films - this year, Hollywood's Alien 3, Batman Shows His Powers, and Predator 2 hit the Taiwanese film market one after another, followed closely by There are also Grand Thief, Ultimate Vanguard and Beauty and the Beast ready to go. If Xu Cun's Jurassic Park hadn't been crushed before, there would be Spider-Man 2, Blade Warrior 2 , Double Dragon Club and the disaster relief movie The Deer and Ding Tale, Police Story 3, and Swordsman: The Undefeated East are waiting for the three first-class Hong Kong movies. This year's Taiwanese movie The market will 100% be torn apart by Hollywood movies just like in the previous life, and then completely occupied by Hollywood movies in the next two years.

However--

Although it is said that Hong Kong films have held the Taiwanese film market in this world, but to be more honest, it is DreamWorks Films and the films of major film companies that guard the Taiwanese film market, and other Hong Kong films are only produced by DreamWorks Films and major film companies. Under the wings of movies, don't rush out to the Taiwan movie market, and life is not much easier than in the previous life.

Therefore, the mainland film market has opened a big door to Hong Kong films, and all Hong Kong filmmakers celebrated wildly and shared the cake as soon as possible!

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