Rebirth of the Official Business Route

Among the eleven mobile phone licenses released by the Ministry of Production, although it is not a powerful electronics manufacturer in China compared to other domestic mobile phone manufacturers, it has nearly two years of OEM experience and has made it a leader in the field of mobile phone manufacturing and sales. With obvious advantages, Kewang Hi-Tech's market performance can be expected, but such a dazzling success is something that many people never expected.

In the domestic mobile phone market in 1999, the regular design ideas of gem series mobile phones caught the psychology of domestic consumption at once, giving people a sense of surprise, coupled with the excellent and intensive marketing campaign, which made Kewang Hi-Tech to other domestic first-level agents After almost two weeks of delivery, the daily sales volume has surpassed Lianxin, becoming the second largest mobile phone manufacturer in China. Novel chapters are updated the fastest

As of mid-July, the total daily shipments of the other ten domestic mobile phone manufacturers that have newly obtained mobile phone licenses this year are less than that of Kewang Hi-Tech. The domestic media even cited the great success of Aida Electronics in the DVD player market four years ago To describe Kewang Gaoke at this time.

Li Zai was on the plane flying from Beijing to Jianjian. The dense clouds below the plane were like gray and white solid land. The documents he held in his hand showed the latest sales data of the Chinese mobile phone market, and the existing sales data Very pessimistic. With the three existing models, Samsung is unable to continue to increase its market share in China's mobile phone market. Fiction novel chapters are updated the fastest

Jin Nanyong looked at the fish-like clouds outside the porthole. He knew very well the current sales situation of the Chinese mobile phone market.

Samsung mobile phone officially entered the Chinese market years ago. It first launched a mobile phone with a display screen on the top of the flip cover. Any classic design may be taken for granted in a few years, but at the beginning of 1999, the display screen design On top of the clamshell, it is really eye-catching.

When it was launched at the beginning of the year, the media did not hesitate to praise words such as charming shape and noble temperament. The product quickly gained a firm foothold in the Chinese market, and its market share continued to rise.

Jin Nanyong withdrew his gaze from the porthole, and looked at the mobile phone in his palm again. The sun shone through the porthole, and the milky white mobile phone exuded a pearl-like luster.

Any classic design will make people get used to it after a few years, this sentence is really true. In less than half a year, Motorola launched the V9998 with the display directly on the flip cover. The mobile phone of Kewang Gaoke also designed the display screen on the flip cover, and a blue crystal stone was inlaid on the drop-shaped metal ornament on the outer side of the flip cover, giving it the concept of excellence.

Jin Nanyong covered the little blue crystal stone on the flip cover with his thumb. It can be said that this mobile phone of Kewang Hi-Tech imitated the design of Samsung, but it is a pity that the charming shape , Noble temperament These words of praise originally belonged to Samsung mobile phones are all given to Kewang Gaoke's gem series mobile phones.

Dangke Wang Hi-Tech Digem World.

Samsung's sales in the Chinese market have been severely suppressed. This is what Jin Nanyong and Li Zai didn't expect before.

In the Chinese mobile phone companies, they only considered the threat from Kumho before. There is still a relatively long distance from Yuejin Lake. But had to face the aggressiveness of another fast-rising Chinese mobile phone company. Jin Nanyong had to admit it. At this time, I was a little flustered.

At the same time, Jin Nanyong believes that those Motorola executives who hope that V998 can consolidate the throne of China's mobile phone market will feel uneasy. In the same flip-up shape, the display screen is designed on the flip-up model. Kewang Gaoke's practice of setting gems on mobile phones is indeed exceptionally good in an era of lackluster new designs.

Kumho has been telling the media that it will launch a flip phone. Do you think they will launch a flip phone at this new product launch event.

Jin Nanyong raised his hand and said, Based on this, will Kumho's mobile phone design ideas and capabilities be bigger?

Li Zai fell into silence. He is also very optimistic that Kumho will have a greater breakthrough in the design ability of flip phones.

People in the know know that Kewang Hi-Tech Gemstone series mobile phones were realized with the full support of Kumho. Otherwise, with the manufacturing capabilities of Kewang Hi-Tech and other Chinese mobile phone companies, they would not be able to design the display screen on the flip cover at all. technical strength.

Kewang Hi-Tech's Gemstone series mobile phones also reflect Kumho's consistently excellent and market-successful design elements, such as double-track sound track technology, micro-motor shaft rotation technology, and full Chinese input technology. High-end Gemstone phones even get Blu-ray Supply of crystal screens.

Since Kumho has fully supported Kewang Hi-Tech’s launch of the gem series flip phone, if there is no major breakthrough in design or function, the launch of the flip phone at this time will be very weak. Gemstone flip phone - it is difficult to make a breakthrough in the design concept in a short period of time. This may be a wise choice. Li Zai is also a little moved by this. Even if the passive situation cannot be completely retained, it can prevent the situation from deteriorating.

Jin Nanyong glanced back, and said to Li Zai: The president of Ericsson China is also holding a Kewang Hi-Tech mobile phone in his hand, and he probably has the same confusion!

Li Zai didn't look back, which was a bit rude. He happened to take the same flight as the president of Ericsson China to Jian. Presumably he was also going to participate in the new product distribution meeting held by Kumho tomorrow.

In 1994 and 1995, Ericsson launched the first Chinese digital mobile phone in the Chinese market, which will be a great success. In 1997, Motorola was kicked off the throne of the Chinese mobile phone market. In the past two years, Ericsson has been a bit slack and arrogant. New product launches are slow, quality problems occur frequently, and the after-sales service system is not good. It began to sell aggressively in China, revealing serious bureaucratic drawbacks within large enterprises.

How could competitors let go of so many major flaws in a short period of time? For a while, the media and public opinion condemned it verbally and in writing.

Ericsson, who refused to admit his mistake, actually thought of buying the media to silence his mouth. Competitors including Motorola, Nokia, and Kumho naturally easily instigated the Ministry of Information Industry, which has so easily kept silent, to stand up and publicly accuse Ericsson.

It is easy to conquer the country and difficult to defend the country. Ericsson fell from the throne in less than a year, and its market share was eroded by the rapidly rising Kumho. A considerable part.

Li Zai didn't know how many foreign-funded mobile phone companies' high-level executives stationed in China would go to Jian to participate in Kumho's new product launch conference in person like him.

Generally speaking, Kumho's new product launch conference is not enough for the top figures of foreign-funded mobile phone companies in China to attend in person, but Kewang Hi-Tech gave everyone a great surprise last month, which impacted the existing mobile phones. In terms of the market, Kumho's actions made them extra sensitive.

Perhaps, Jiancai is the center of China's mobile phone industry, and people in Beijing seem to be a little far away from China's mobile phone market.

The plane was under construction and the international locomotive landed. Except for the staff of the construction office, Li Xinyu was still very cold and did not give a warm response to their arrival.

Among the crowd, she was not seen.

Jin Nanyong stood behind Li Zai and walked towards the hall, thinking that Xinyu might also know that she was using her thoughts. In the hot summer, he also found an excuse to stay in Jian, and had no intention of going back to Seoul to cool off.

Under the impetus of , Mitsui's Panasonic and Sony have decisively entered the Chinese mobile phone market. Compared with European and American companies, Japanese electronics manufacturers have very limited advantages in the field of mobile communication technology. They can only be regarded as new entrants in the mobile communication market. However, the launch of candy bar models is highly targeted, and Kumho’s candy bar mobile phones are still suppressed. This is also one of the main factors that Kumho has announced this year that it will launch a flip phone.

Mitsui's Chi Zuojun just came to Jian from Wenzhou, and learned that Mr. Li is coming to Jian today. I hope to meet Mr. Li. The general manager of Samsung's construction office respectfully reported to Li Zai road.

Chi Zuo Xiuzang, Li Zai raised his head and looked at the floating clouds outside the pick-up hall, thinking that Chi Zuo Xiuzang also felt a great headache about Kumho at this time. He looked up at his watch and ordered: First Arrange for me to meet with Chi Zuo Xiuzang, and other matters will be postponed for the time being.

In a bar with a strong Japanese style, Li Zai and Jin Nanyong rushed to meet Chi Zuo Xiuzang.

The room was covered with straw mats woven with cattail grass. When they arrived, Li Chi Zuoxiu hid and drank in the presence of two girls in kimonos. The snow-white fresh feet, delicate and beautiful faces, and the gorgeous and exquisite kimonos concealed the sexy and touching body. , as long as they have the money, these stunners don't mind wearing kimonos or nothing at all.

When Li Zai opened the door and took off his shoes, Chi Zuo Xiuzang clapped his hands, and four beautiful and sexy wine girls came out from the side door to wait for Li Zai and Jin Nanyong to sit down.

Kumho recently ordered a batch of high-quality diamonds from jewelers in Southeast Asia. Chen Wencong, the original Indonesian jeweler, was the largest jeweler in Indonesia. After 1997, the jewelry business of the Chen Wencong family could be said to have been destroyed. The family's Wanye Jewelry Shop ordered gemstones, and it is still difficult for the outside world to get news-has Samsung got any news? Chi Zuo Xiuzang asked.

Mitsui \u0026 Co. has branches all over Southeast Asia. How can Samsung compare to the collection of intelligence? Li Zai said, It seems that the news that Kumho will launch a flip phone this time is basically true.

Jin Nanyong thought to himself: If Kumho only ordered diamonds, it would not completely copy Kewang Hi-Tech's idea. It would be more in Kumho's interest to launch one or two high-end mobile phones inlaid with diamonds. After all, the concept of gem mobile phones is too easy to copy, and high-end In addition to being inlaid with diamonds as decorations, the mobile phone itself has extremely high requirements on the manufacturing process and mobile phone performance, and it is not easy to copy.

At present, the most competitive products in the Chinese mobile phone market are mainly concentrated in mid-to-high-end models. Once the price of diamond-encrusted high-end mobile phones exceeds 1,500 US dollars, even in Japan and South Korea, they will be included in the concept of luxury goods.

At this time, Kumho’s big move to launch a luxury mobile phone is somewhat out of date. It is almost certain that Kumho’s launch of a diamond-encrusted high-end flip phone will not have any impact on Samsung’s and Motorola’s V998 and Kewang Hi-Tech’s gem mobile phone.

The news that Kim Nam-yong is expecting Kumho to buy diamonds from the Southeast Asian jeweler Bao does not reveal Kumho's true intentions.

Chi Zuoxiu looked at Li Zai for a few seconds, and then said: Kumho's thinking in the consumer electronics business is becoming clearer and clearer. As a Chinese company, it is confident to integrate digital technology into mobile communication products. Samsung Electronics How do you feel about that?

The same development strategy is destined to produce violent collisions in overlapping markets. Kumho Exhibition has a distinctive style of consumer electronics business, especially so. Li Zaicai feels the threat from Kumho even more, but Samsung’s mobile communication technology is not something to be proud of. There is also no effective means to suppress Kumho, it is nothing more than a faster development to occupy a more favorable position. He hopes to use Ji Zuo Xiuzang to suppress Kumho, but he doesn't want to be used by Ji Zuo Xiuzang to suppress Kumho instead. Regarding Ji Zuo Xiuzang's secretive hints, he just dealt with it vaguely, not Give a positive answer.

Li Zai also understands Chi Sa Hidezo's thoughts: Although Chi Sa Hidezo is in charge of all Mitsui \u0026 Co.'s business in China, he pays special attention to the Chinese mobile phone market.

No matter how far Kumho has taken in other fields, the Aida Group has always been the core of the Kumho system, and the mobile phone business is the core business of the Aida Group. Preliminary estimates suggest that Kumho made a total of at least US$400 million in profits from the domestic mobile phone market in 1998.

It is precisely because of this that Kumho was able to raise huge sums of money unscrupulously from Chinese businessmen in Southeast Asia, forming a capital chain that Kumho has expanded aggressively in the past year.

As long as Kumho's mobile phone business suffers and profits decrease, it will inevitably seriously affect Kumho's expansion in other fields, and even seriously affect the confidence of Southeast Asian Chinese businessmen in Kumho.

At this time, someone knocked on the door and came in, handed Chi Zuo Xiuzang a typed sheet and returned it.

Li Zai is curious about what needs to be notified to Chi Zuo Xiuzang at this time.

Chi Zuoxiu kept his hands on the low table and looked at it for a while, then asked the hostess to pass the printing paper to Li Zai, and said, You should have known about CNOOC's listing on the Hong Kong Stock Exchange today. It’s the closing price of CNOOC at the end of today’s market…”

Affected by the concentrated release of many unfavorable news such as weak consumer demand in North America, the international crude oil futures price plummeted from US$23 per barrel to US$21 per barrel last night.

Investors who only use 10 times leverage in the futures market are usually considered conservative investments. Even if they are conservative crude oil futures investors, a large number of people went bankrupt and became extremely poor last night because they were not enough to force their positions to be liquidated.

Even in such a dangerous environment, CNOOC still obtained enough subscription shares and successfully listed and traded.

Compared with the strike price, the closing price still has a 2%~ increase.

Li Zai looked at CNOOC's daily listing and trading curve on the printing paper, and just shook his head slightly. Kumho, as the main financial investor of CNOOC, invested 100 million US dollars to hold 6% of the shares of CNOOC's listed company.

The pace of Kumho is really amazing, Li Zai pouted, and said, Whether it is oil or iron ore, the world is in a low period at this time, and the demand will not be strong within a few years. I believe Mitsui's Economic and research institutions also have such a judgment-as long as the trough period is a little longer this time, it will be enough for Kumho to feel the pain of blind expansion.”

Although it is true to say that, Ji Zuo Xiuzang said, on the other hand, it is also true that the economic downturn is more conducive to expansion-if Kumho continues to expand at this rate, it will survive the current economic downturn I'm afraid that in less than ten years, another consortium that cannot be underestimated will rise in Asia, can Samsung tolerate this situation?

If it can be dealt with easily, Li Zai certainly doesn't mind causing some troubles for Kumho. Don't talk about Mitsui. Compared with Samsung, Kumho is still weak at this time, but I have to admit that Kumho is becoming stronger step by step, and it is becoming more and more difficult to suppress easily. At least Samsung should not deliberately pursue means to suppress Kumho at this stage, as that would do too much damage to Samsung's own development.

After a while, the man who just brought in the printing paper knocked on the door again and came in and whispered in Chi Zuo Xiuzang's ear

Going down, Chi Zuo Xiuzang told Li Zai, saying: CNOOC just held a meeting to celebrate the success of its listing, and at the meeting announced the next step of the bond bank financing plan, Ye Jianbin also made a statement at the meeting——— Petroleum took one billion dollars from Hong Kong this time, which is far from satisfying their appetite.

After the successful issuance of new shares, it is relatively easy to publicly issue corporate bonds, and is less affected by the economic environment. It is not just Kumho that wants to rise and take off, but China, the giant dragon that wants to rise and take off. It is not within the scope of Samsung's consideration to seek to contain China's development, and it is far beyond the scope of Samsung's ability. Contest between. Compared with the ignorance of young people in South Korea, Lee Jae still has a clear understanding of reality.

Compared with Kewang Hi-Tech's new product launch conference in late June, Kumho's new product launch conference in mid-July is not necessarily more lively, but the people invited to attend are more prominent. Just grabbing someone and throwing them out can smash the Chinese mobile phone industry. Big pit. Of course, the media reporters who were present felt like they were facing a formidable enemy. They all stood at the entrance of the venue looking for familiar faces when they caught an interview with someone and wrote a press release with weight.

Li Zai and Kim Nam-yong rushed from the hotel to the scene of the Kumho Press Conference in the morning. They saw many familiar faces, and others were quite surprised to see him appearing in person. Yu Ping, the co-beauty president of Kewang Gaoke, was surrounded by the media, and this was something that could be expected in advance. Although I also expected that the media reporter would ask How to comment on Samsung and Kewang Hi-Tech Gemstones, but such questions still make it difficult for Li Zai to answer.

Breaking free from the siege of the reporter and walking into the venue, Li Zai never saw that too young face appearing. He, Su Jindong, Lu Qingsheng, Yang Yun and other Aida Group executives were all present at the venue, but that face did not appear. Could it be? It is said that this new product launch meeting is not very important to Kumho?

Li Zai was a little puzzled, Jin Nanyong gently pushed his shoulder, and pointed to the banner hanging above the hall to show him, on which were written wonderful D series and other words: It seems that Kumho is going to overthrow the mobile phone.

Kumho has been in the mobile phone business for two full years. In two years, Kumho has launched a total of eight mobile phones, all of which are candy bar models of the i series. At this time, the brand new d series is launched, and it is only a flip phone. up.

With the support of Kumho, Kewang Hi-Tech just launched the gemstone series mobile phones that surprised the market last month. If Kumho’s flip phone products can’t make a breakthrough on this basis, then wouldn’t it be stupid for them to support Kewang Hi-Tech? ?

Although more than half of Kewang Hi-Tech’s profits from selling a gem series mobile phone will go to Kumho, but rather than becoming a component supplier, shouldn’t Kumho at this stage pay more attention to brand value building?

Li Zaike made this problem difficult to sleep for several days, but there are some subtleties, which cannot be understood thoroughly unless the person involved.

Xiao Ruimin from Lianxin and Liao Honglei from Dongxing came over, exchanged pleasantries with Li Zai, and sat aside to talk. From their discussion, Li Zaicai knew that Yi Yunfei, the vice minister of the Ministry of Information Industry, also arrived in Jian'an today in a low-key manner.

Li Zaicai recalled that the main project of the fab, a tripartite joint venture with Japan Electronics and the municipal government, had been completed. Yi Yunfei should have come to Jian to attend the completion ceremony of the main project on behalf of the Ministry of Information Industry. He thought that there were as many ceremonies in China as in South Korea. I was thinking in my heart: Will Vice Minister Yi Yunfei come to Kumho's new product launch event?

Zhang Ke, Liu Zhicheng, Zhang Yaping and others accompanied Yi Yunfei and others to visit Sinochip's Xinpu factory. Today is a private visit. Except for Yao Wensheng, the prospective son-in-law of the Yi family, Jian did not send officials to accompany him. Yi Xin just happened to The vacation is under construction, so naturally she will also accompany her father.

Chen Jing was under construction, so they came to visit together. This was the first time she had entered the factory area of ​​Sinochip.

They walked and stopped in the factory area, and had no intention of rushing to the city center to participate in the new product launch event.

Before I came from Beijing, Minister Geng called the bosses of Huaxia Electronics and other companies in the Ministry to a meeting. Minister Geng was furious at the meeting, to the effect that last year the three companies could not compete with the Kumho family. The three companies can't compete with Kumho and Kewang Gaoke, the bosses are all like dogs, they all ate shit, and the department's face is completely humiliated by them... Yi Yunfei said the letter with a calm expression All kinds of internal affairs in the production department in recent days.

Zhang Ke smiled slightly, and he could imagine Minister Geng Chongyang's distraught appearance. The unexpected release of eleven mobile phone licenses this year really caught Kumho by surprise. I believe that the rise of Kewang Hi-Tech should also catch the Ministry of Information Industry by surprise, he laughed. He said: This can only be blamed for Kewang Gaoke being too good. We have to avoid its edge. If the estimate is good, our market share will drop by a little bit this month. Otherwise, there is no need to rush to launch new mobile phones. Save the situation...

Don't pretend to be victimized, Yi Yunfei laughed, Mr. Chen from Kewang Hi-Tech is also here. Do you want me to ask her if Kumho is playing tricks?

Chen Jing smiled but did not answer.

Yi Yunfei continued: This time the ministry is suffering and cannot tell. I don't think it will be so hasty in dealing with problems in the future as it was this year.

Chen Jing thought that Yi Yunfei's words were really casual, as if she didn't mind the presence of an outsider like her.

Zhang Ke said: Isn't the central government going to push all large central enterprises to be taken over by the Economic and Trade Commission? When Huaxia Electronics and other central enterprises are decoupled from the Ministry, the situation may be better-I'm not complaining, the Ministry of Information Industry is both an athlete and a referee , which is slightly unfair to other athletes.

Perhaps. Yi Yunfei looked at the floating clouds in the distance, sighed uncertainly, and then said, I won't go to your new product launch event—I'm just worried that you will bring out some magical weapons again. , beat up the companies in the ministry, and it would be inappropriate for me to attend the press conference in a high-profile way—let Wen Sheng accompany me around the high-tech zone, you go there first.

Zhang Ke said: There is nothing to participate in the press conference. It is nothing more than publicity and momentum. If I have to choose, I would rather take a car to accompany you around with Minister Yi. It doesn't matter to me what new products the press conference will launch. What suspense.

Then there is no suspense for you about the reaction of the new mobile phone to the market? Yi Yunfei caught a small flaw in Zhang Yuli and asked, Seeing how confident you are, I'm curious about the Kumho What new products can come out this time.

Zhang Ke laughed and said, I'm just worried that, Minister Yi, you won't be able to spare time to come and give on-site guidance in your busy schedule. I deliberately took two mobile phones that are going to be listed this time with me, so I took them out to make a fool of myself. Please, Minister Yi. Guidance, guidance...

Chen Jing had never seen the shape of Kumho's new mobile phone, and she was wondering what kind of new flip phone Kumho would launch this time. Watching Fu Jun who was accompanying him take out two mobile phones from his briefcase and hand them over, one was An ordinary flip phone with a small and exquisite body shape, but a small circular LCD screen with a blue backlight is embedded in the flip of the other phone—dual-screen design!