Rebirth of the Official Business Route

The executives of Samsung Electronics have long been sensitively aware that integrating and displaying more colorful entertainment features is the mainstream trend of digital mobile phones in the future. When ip1ayr was not popular in the world two years ago, Samsung Electronics researchers in South Korea proposed to The audio playback function of ip1ayr was transplanted into the mobile phone, but it was found to be entangled with complicated patent issues.

The patents involved in Ip1ayr mainly include two categories: the first category is audio codec patents in mp3, ma and other formats. The patents are in the hands of companies such as Microsoft and Thomson. Kumho itself is also one of the main suppliers of ip1ayr codec chips. It has long been authorized for relevant technical patents, and has also participated in research and has some subsequent patent technologies; the second category is the ip1ayr player itself. Invention patents and many various application patents, the relevant patent owners may be complete machine manufacturers or component suppliers, but Kumho is the main owner of these patents, accounting for almost 10% of the entire patent pool, which means Kumho’s production of ip1ayr can easily bypass other companies’ patents, but other companies can’t imagine bypassing Kumho’s patents. w Novel chapters are updated the fastest

Kumho began to promote ip1ayr around the world in 1997 and 1998. It has widely authorized patented technology, but this authorization is clearly limited to ip1ayr products themselves, and authorized manufacturers are prohibited from transplanting related patented technologies to other consumer electronics products. w Fiction novel chapters are updated the fastest

Samsung tried to develop new patented technology to bypass Kumho's patent barriers. It was not until the middle of 1999 that Kumho's patent layout on ip1ayr was more dense and extensive than they imagined, so they had to give up developing new technologies. Since the relationship with Kumho has been very tense, realizing that the possibility of obtaining Kumho's authorization is low, this project was temporarily put on hold.

From Kumho’s technical patent layout, it is not difficult to infer that they are also making related efforts, but transplanting the ip1ayr audio playback function on mobile phones requires a very high level of technology, and the original baseband chipset cannot provide redundant calculations for audio playback. Processing capacity requires the addition of a new microprocessor to form a baseband dual-processor hardware architecture. Samsung has never thought that Kumho, which has just entered the mobile phone industry for only three years, will have such strong technical strength. Therefore, even if Kumho owns most of the hardware and application patents of ip1ayr, most employees in Samsung do not think that the first ip1ayr mobile phone will be developed by Kumho first. Lee Jae-soo and Kim Nam-yong's confidence is not very strong. After all, in the past year or so, Kumho has successively launched baseband chipsets and PDA-oriented microprocessors and many other sophisticated products beyond ordinary people's imagination.

When Lee Jae-soo and Kim Nam-yong were surrounded by reporters as soon as they entered the venue and asked them what they thought about Aida’s upcoming M-series mobile phones, their first thought was that Aida would launch the ip1ayr music phone...

The answer was always covered by three pieces of black cloth. Lee Jae-soo and Kim Nam-yong dealt with the reporters absent-mindedly, and they were always waiting for Aida's top executives to reveal the answer. The reporters and guests present also had the same expectation.

The rise in 1999 and the first half of this year,

As a result, the share of overseas mobile phone brands in the Chinese market has shrunk three times. Motorola, which ranks first in the Chinese mobile phone market, has dropped to about 21% of the market in the first half of this year, while Nokia is slightly lower at 18%. Three, with a market share of 16%, means that with a little effort, Aida has the possibility of surpassing Motorola and Nokia to become the number one brand in the Chinese mobile phone market.

There may be a natural advantage of the local market, but in the high-tech field, domestic enterprises have the comprehensive strength to fully suppress overseas manufacturers in some markets, instead of blindly relying on low labor costs. It's exciting, and Aida's new product announcement will naturally provoke the sensitive nerves of the domestic media more than Samsung Electronics.

Li Zaizhu and Jin Nanyong were not interested in the delicacies provided. They occasionally saw Yang Yun whispering to Zhang Ke in the aisle outside the banquet hall, and then watched Zhang Ke turn around and walk outside. Chen Xinsheng and Yang Yun strode Walking in, it almost attracted the attention of everyone in the banquet hall.

After the simple ceremony, Yang Yun first removed the black cloth covering the giant poster, so that the content of the pictures in the poster could be displayed in front of the participants.

Looking at the pattern of musical notes floating out of the color screen of the new mobile phone in the poster, Kim Nam-yong subconsciously went to see Lee Jae-soo, and saw Lee Jae-soo staring at the poster. Kumho’s launch of a music phone this time will not surprise them, but Kumho When did the sTn LCD color technology get critical? Kumho's new killer product this time turned out to be a color-screen music phone, completely beyond the expectations of Lee Jae-soo and Kim Nam-yong.

The world of colorful sTn LCD screens, but the three-color screen is not yet a real color screen mobile phone. The real first color screen mobile phone was launched in Japan last September. Subsequently, color-screen mobile phones quickly became popular in Japan. In the first half of this year, the sales of color-screen mobile phones in Japan exceeded 10,000 units, accounting for 10% of Japan's mobile phone sales in the same period.

Although TFT thin film liquid crystals can theoretically be used as mobile phone color screens, and the color is brighter and fuller, but the high power consumption and high manufacturing cost of TFT thin film liquid crystals are obstacles that are difficult to overcome. Most of the color screen mobile phones in the Japanese market now have It adopts improved sTn liquid crystal technology. Although the color display effect is slightly worse, it has obvious advantages in power saving and manufacturing cost.

Samsung also quickly tracked new technology hotspots last year to develop color-screen mobile phones. Lee Jae-soo also considered that it is impossible for Kumho not to see the changes in the Japanese mobile phone market, but according to the collected information, Kumho has never supplied color sTn LCD screens. There are no signs of commercial contact, and Kumho did not expect Kumho to break through the color display barrier of sTn LCD with its own technical strength. Reminiscent of Kumho's troublesome acquisition of Hyundai Semiconductor's LCD business at this time, both Lee Jae-soo and Kim Nam-yong realized that Kumho's LCD business...

As one of the publicity steps, Kumho will provide samples of the new phone to specific professional media for application testing. At the reception, the staff will also demonstrate the latest features of Kumho's new phone.

Lee Jae-soo and Kim Nam-yong left the reception at about nine o'clock and sat in the car, feeling quite uncomfortable. Compared with the conventional sTn liquid crystal improved technology net, the screen color saturation of Kumho color screen music phone is higher. Although it cannot be turned on for detection, Li Zaizhu suspects that Kumho has mastered the high-end technology of double-layer sTn to compensate for color difference. The most high-end technology in the mobile phone market can make the color saturation of a two-inch mobile phone screen reach 16-bit color, and Samsung plans to introduce this technology from Sharp.

Even if there is no patent obstacle, it is extremely difficult for Samsung to develop a 256m capacity flash music 16-bit color screen mobile phone and integrate apRs application functions at the same time, and it faces a very high risk of failure; Kumho has come up with it No wonder Zhang Ke dared to say those words so arrogantly last night.

Although technical advantages may not be able to translate into market advantages, after all, Kumho’s music color screen mobile phone will sell for more than 10,000 yuan. It is aimed at a relatively narrow high-end market, and may not be popular in the high-end business mobile phone market. At this time, Kumho also launched two other mid-range gpRs mobile phones of the i series and d series with integrated Fm frequency modulation function, which are the main force in the real competition for the market.

At this time, it is too early to say that the new a228 mobile phone launched by Samsung Electronics will surely suppress Kumho, but Lee Jae-soo still feels uncomfortable.

Jin Nanyong also noticed the expressions of representatives of overseas mobile phone manufacturers such as Motorola and Nokia at the reception today. These overseas mobile phone manufacturers are ambitious and intend to take the opportunity of China Mobile to comprehensively upgrade the mobile communication network and take advantage of the market to continuously launch new products. The mobile phone was completely submerged. They did not expect that Kumho's mobile phone technology had developed to such a level. At least in the era of gpRs, Kumho has no fear of overseas mobile phone manufacturers imposing machine-sea tactics. Kumho has a strong technical foundation, and product design and development centers around the world can continuously provide new product designs; and Kumho Lake will launch this music phone globally this time.

I really don't know how the Chinese media will report on Kumho (Aida)'s autumn new product teaser reception, Kim Nam-yong thought silently, and he and Lee Jae-soo didn't talk much along the way.

On the top floor of the hotel, in addition to the banquet hall, there is an independent viewing platform in the southeast corner, where you can overlook the night view of Yangui Mountain and Yangui Lake.

Zhang Ke looked at the music color screen mobile phone in his hand. Although this mobile phone still has room for continuous improvement in detail and performance, he believes that this mobile phone will not be eclipsed in the market before the smart world.

Chen Jing hugged her chest, opened the transom at the top, and let the wind blow in, making the autumn night a bit chilly. Chen Jing was not wearing the sweatshirt that Zhang Ketook gave her, and someone would walk in at any time—she was a bit stubborn, and she didn't want others to say that the success of Kewang Gaoke was due to her special relationship with Zhang Ke.

Going to Korea the day after tomorrow? Chen Jing turned around and asked Zhang Ke, her eyes were clear and bright under the light, very charming.

I don't know if I can make it the day after tomorrow. There are too many things going on lately, Zhang Cozy threw his phone on the table, I'm still a little worried, I'll come back after the last meeting—I think I'm qualified to meet Li Jianxi...

Jinshan's mobile phone production base is about to be completed. It is said that Li Jianxi is the god of business in South Korea. If Li Jianxi still despises Kumho, he will not be able to afford such praise. Chen Jing did not ask Li Xinyu about the matter. , Said, When will you give the title of God of Management to China, maybe, if you come to the stage publicly.

... Zhang Ke shook his head. He hadn't made up his mind to go to the front of the stage. He wasn't used to the life where the public and the media focused on him. That wasn't the life he yearned for either. Anyway, I'm not a daughter-in-law... She looked at her watch again, and asked Chen Jing, It's still early, if you arrive at Jinshan at night, you can still sleep comfortably, and it won't be a problem if you get up early tomorrow to see the mobile phone base and come back to Jianye ...You will accompany me to Jinshan?

Jinshan’s large-scale mobile phone manufacturing base has been under construction for nearly a year, and Sinochip’s Jinshan factory will take at least half a year to complete. In addition to the assembly factories of Kewang Hi-Tech and Xinyuan Electric, the supporting capabilities of other factories are still relatively large. Relatively weak, but it also allows Jinshan to have the ability to produce 20 million mobile phones per year. Most of the 3 million customized mobile phones provided to China Unicom this year will be provided by the mobile phone factories of Kewang Hi-Tech and Xinyuan Electronics in Jinshan, and a large number of mobile phones will be delivered from Xinyuan Electric and Kewang to Southeast Asia and South Asia , the key Kumho also needs to rely on Jinshan's mobile phone production capacity.

Kumho's mobile phone production base in Haizhou has an annual production capacity of only 8 million pieces, and Kumho's domestic sales target this year is 8 million pieces. The gap formed in the overseas market has been entrusted to Xinyuan Electric for OEM. In the mobile phone business of Kumho, the overseas market share was very small before. In the first three quarters of this year, the cumulative sales of mobile phones were only 2 million units, which accounted for only 1% of the global mobile phone sales. For ordinary mobile phone manufacturers, overseas markets There have been good successes and mistakes, but Zhang Ke's goal is to enter the top six mobile phone manufacturers in the world in terms of sales next year.

It is estimated that the global mobile phone sales will reach 350 million units next year. Kumho will be one of the top six mobile phone manufacturers in the world. Based on this year's market share, Kumho will produce and sell at least 24 million mobile phones next year. is enough. By next year, Kumho's own factory system will be able to meet the production demand of 12 million, and other production goals will be completed by Jinshan's mobile phone manufacturing base. Kumho's strategic vision to seize the mid-to-low-end mobile phone chip market with ess baseband chip technology and squeeze into the ranks of the world's top six mobile phone chip suppliers next year also requires Jinshan's manufacturing base to complete.

Although the construction of Jinshan's mobile phone manufacturing base is mainly undertaken by Xinyuan and Kewang Hi-Tech, it is related to the future direction of Kumho's corporate strategy. All eyes are fixed on Jinshan, and there is no room for the slightest mistake.

At least when the spin-off of Jinshan’s mobile phone manufacturing base project started, no one could have predicted that Jinshan’s mobile phone industry would rise suddenly within a year or two, and next year it would be responsible for the production of 30 million to 50 million mobile phones—— It is almost 50 billion to 100 billion industrial output value.