Rebirth of the Official Business Route

Liu Minghui had already returned to Haizhou from Anhui. When he arrived at the company the next day, Zhang Ke remembered and asked him, Is your girlfriend a graduate student of Li Mingxue at Haizhou University? Only then did he know that Xiao Wen was indeed Liu Minghui's girlfriend. Xiao Wen was a class higher than Liu Minghui at school.

Liu Minghui came out to work directly after graduating from university, Xiao Wen went on to graduate school, and graduate students belonged to the group of high-level intellectuals in China in 1994.

Judging from Xiao Wen's performance yesterday, he still belongs to the kind of person who has both knowledge and brains, but he was pulled over by the shell company controlled by the municipal government. Novel chapters are updated the fastest

Zhang Ke didn't ask further, Liu Minghui only knew that Kumho was in charge of him, and only Xu Si and Jiang Wei knew about the equity relationship behind Kumho. Zhang Ke didn't know if Jiang Wei had revealed to Song Peiming, but from Song Peiming's previous words, he didn't seem to know.

After Jiang Wei arrived in Shenzhen, she transferred to Hong Kong, and it would take two days before she could return to Haizhou. Liu Minghui had a fruitful return from Anhui, and the deputy chief engineer of the technical department of Wanyan Electronic System Co., Ltd. arrived in Haizhou with him. Dong.

All the market research reports are probably not as good as bringing a person who is well versed in DVD player technology and market conditions. Fiction novel chapters are updated the fastest

Zhang Ke can only talk about the final exam in a hurry, because every day of the exam, his mother will tell him, Zhang Ke is not absent from the exam, but he is not thinking about it, and rushes back to the company after the exam every day to understand Wan Yan Company and details of the current DVD player market.

The production technology of the DVD player has been semi-public. As a public technology, it has lost the possibility of applying for patent protection, even if Wanyan Company applies for a patent at this time. At least dozens of companies have enough evidence to prove that they have mastered this technology before Wanyan registered the patent.

The production technology of DVD players is no longer unique to Wanyan Company, but so far only Wanyan Company has launched the first DVD player to the market. If Zhang Ke wants to master the production technology of DVD players as quickly as possible, he has to recruit technicians, This is the most direct way.

Tong is thirty-five years old. Before Wanyan Company was established in 1993, he worked in Anhui Electronic Science Research Institute as an associate researcher. After Jiang Wanmeng and Sun Yansheng manufactured the first unit, they invested in the establishment of Wanyan Electronic System Co., Ltd. in Hefei, Anhui Province, and Ding Hui entered the technical department of Wanyan Company. - Teng hand hit. Participate in the development of a series of software and hardware for DVD players in the later period. In addition to Dong, the colleagues from the former Electronics Institute who worked with him at Wanyan Company before. Several of them were moved by the high salary quoted by Liu Minghui, and Ding Gui was in charge of formal contact with Kumho on their behalf.

DVD players are brand new audio-visual products. The problem that Wanyan Company faced in 1993 was that software and hardware had to be developed together. It spent 17 million US dollars in the early stage to establish Wanyan Electronic System Co., Ltd., of which hundreds of millions were spent on research and development. Also invested 20 million in advertising costs.

Only then did Zhang Ke know why Wanyan Company had no suspense. Hundreds of millions of dollars were invested in research and development, and the product was developed, but the patent was not applied for in time. technology monopoly. Other manufacturers only need to spend a very small price to obtain a complete set of mature production technology.

In terms of product costs in the early stage, Wanyan Company suffered a big loss; the next failure was to invest 20 million in advertising expenses in 1994.

Until 1995. The DVD player market belongs to the cultivation stage. Before the emergence of a large number of pirated DVDs, the market capacity of DVD players was very limited. No matter how much advertising money is invested, it will not have the expected effect.

Advertising is a business activity that requires continuous investment. Once interrupted, advertising will become ineffective over time.

If the 20 million advertising budget is delayed until the second half of 1995, it may bring Wanyan back to life.

Zhang Ke understood why Yedong left Wanyan Company.

Wan Yan invested hundreds of millions of research funds and 20 million in advertising expenses in the early stage. So far, she has sold less than 20,000 floor-to-ceiling DVD players, and the price of each DVD player is as high as 4,000 yuan. Wan Yan has recovered the cost It is difficult, let alone profit.

Wanyan's funds are out of touch!

Wanyan Company spent all its money on the eve of the launch of the DVD player market, and fell into a crisis of survival.

From Tong, I learned that Mr. Jiang Wanmeng, the creator of Wanyan, is currently raising funds to expand the production base of DVD players.

At present, the annual output of Wanyan Company is only a few tens of thousands of units. Taiwan's production capacity is in the market rankings, and it can't even be seen, let alone recover the investment and make the family rich.

If Wan Yan wanted to turn around, she could only continue to raise funds to expand production capacity, and wait until the DVD player market suddenly exploded in 1995 and 1996 to seize the market with a large scale.

Will Wan Yan succeed in raising funds? Obviously not, otherwise Wanyan would not be a forgotten brand.

Before the emergence of a large number of pirated DVDs, the bleak market for DVD players and Wanyan's bleak management had already made investors lose confidence. The most important point is that the introduction of a complete set of DVD player production technology does not even require a million dollars of capital. However, investing in Wanyan has to share the hundreds of millions of yuan that Wanyan invested in research and development in the early stage. Which investor would be stupid enough to make such a loss? business?

Even if Zhang Ke has 200 million yuan in his hand, he will, and it is absolutely impossible to invest in Wanyan Company. It is cost-effective to acquire Wanyan at a very small price, but the founders of Wanyan, Jiang Wanmeng and Sun Yanshi, probably do not It will be at this time.

On the day Zhang Ke finished the exam, Jiang Wei and another staff member from the planning department also returned to Haizhou from the south. They brought a key piece of information that pirated DVDs had appeared in Shenzhen, Hong Kong and other places.

Zhang Ke didn't know if anyone else clearly saw the opportunity in the disc player market at this time, but he knew that the conditions for the disc player market to explode were already in place. The reason why it cannot be violent for a while does not lie in other factors, but because the current domestic production capacity is only tens of thousands of units of Wanyan Company. The DVD player market is seriously affected by disc sources. Similarly, the narrow DVD player market also limits the development of the pirated DVD market.

After synthesizing news from several aspects, Zhang Ke decided to start the DVD player project immediately, and could not delay it any longer. After all, he did not know how long it would take to develop the first prototype.

Zhang Ke's sudden decision surprised everyone, and Zhang Ke's explanation to them was: It's much more enjoyable to watch pirated discs than Ld!

What kind of explanation is this?

In the incomplete market research report that has been synthesized so far, even if the market prospect of the DVD player is not so pessimistic, but Kumho’s current Xinguang Paper Mill and projects involved are in full swing, and at this time it is suddenly necessary to start Brand new project that no one else can understand.

Xie Wanqing is still rejoicing at Zhang Ke's proposal at Tang Xueqian's last banquet. This huge plan is aimed at the entire paper industry in Haizhou City, and it is estimated that most of the valuable paper industry in Haizhou City will be integrated within three to five years. factory, preparing to build a large paper-making group.

Afterwards, Xie Wanqing discussed in detail with Zhang Ke and Zhou You the possibility of implementing the plan, and planned to spend the most difficult first two months at Xinguang Paper Mill, so that Zhou You would leave Haitai Trading and enter Kumho to assist Zhang Ke in charge of this project. For the implementation of the first plan, he will be responsible for preparing Kumho's own marketing team and establishing a dealer and channel business system independent of Haitai Trading.

She also plans to put all the main assets of Haiyu Company into Kumho, especially to merge the raw material pulp procurement business into Kumho. In this way, Kumho has all the links including raw material procurement, production and sales. , complete the erection on the skeleton, and will have great advantages in raw material procurement and sales.

At this time, Zhang Ke suddenly said that his interest was really driving people crazy.

Fortunately, Xie Wanqing's trust in Zhang Ke is almost instinctive. In addition to Zhang Ke's almost genius performance in business in the past six months, what's more important is that the moment Zhang Ke broke into her mind gave her an indelible impression. Even if Zhang Ke suddenly terminated the previous plan, Xie Wanqing would not find it difficult to accept, but would only feel a little regretful.

In Zhang Ke's modern office, she asked Zhang Ke: Do you want to continue to develop the Kumho model you mentioned?

Zhang He answered her, Of course. I used to carry your banner to bluff and cheat. Sister Wan Qing and Zhou You came here, and I happened to unload the burden on you. Xu Si will still be your assistant. I'm afraid I won't be able to hold on fast It's revealed...

Xie Wanqing didn't know what kind of emotion Zhang Ke had for Xu Si. People who knew Zhang Ke well would not simply treat him as a boy who was about to turn seventeen. The court officially opened the trial. Although the news of the trial will not be announced in Haizhou, those people in Haizhou will undoubtedly pay more sensitive attention to the persons involved.

Xie Wanqing has long wanted to temporarily transfer Xu Si to her as an assistant, which can not only help Xu Si avoid some unnecessary troubles, but also worry about Zhang Ke and Xu Si's intimacy in case Zhang Zhixing or Tang Xueqian inadvertently Know, who knew how bad that could have consequences?

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