Rebirth of the Official Business Route

Zhang Ke didn't expect that Ye Zufan would take the initiative to talk about the DVD player. He sat down on the stone bench and didn't rush to speak. He looked at Ye Jianbin sitting down and said calmly: The factory is ready to start production. Yes, I made an agreement with Hongbo Advertising Company to produce commercials before, this time I will spend the day in the province...

Ye Jianbin said with a smile: Young Master Ke personally supervised the production, the commercial will definitely be very exciting...

Zhang Ke shook his head and said: In the early stage of the market, the purpose of advertising is to inform the market that effective commercials may not be wonderful, not to mention that Aida Electronics does not have so much money to carefully polish a wonderful commercial. Not shy away from the current financial situation of Aida Electronics, The most important task of Aida Electronics' early marketing promotion is not only to establish a dealer network in the country, but also to obtain certain financial support from dealers. update the fastest

Ye Jianbin smiled and said: There are more than one hundred large and medium-sized cities across the country. Your workload in the early stage is really not easy...

Zhang Ke smiled and said: It's not easy, and I only gave Aida Electronics three months. If you don't cooperate with Shengxin, Aida Electronics can only draw people from Kumho in the early stage of marketing. It will undoubtedly increase the pressure on Kumho at the same time. Fiction novel chapters are updated the fastest

Ye Zufan was only responsible for raising the topic. He sat there with his hand on his crutch, squinting his eyes and quietly watching the two people who slowly brought the topic to the main topic.

Ye Jianbin said in surprise: In three months, one hundred cities, even if the army is divided into three groups, it will take three days to conquer a city...

Zhang Ke said with a smile: We have been preparing for more than half a year in the early stage. We are only sharpening a sword, and we hope that once the sword is out of the sheath, it will cut all directions. Three months is barely enough. The main target is the first-tier cities. We need to find Sheng Xin such cooperation in the field of electronic products...

Ye Jianbin smiled, and said, Shengxin will naturally support Aida Electronics, and other major distributors may not easily let go of their pockets.

Zhang Ke smiled, knowing what Ye Jianbin meant, Aida Electronics has almost no reputation in the industry, and the more powerful the big channel providers are, the more they like to occupy the funds of suppliers. It is almost impossible for such a rich and powerful distributor to pay in advance.

Zhang Ke nodded and said: It is very difficult, but the quality of the dealer network directly determines the quality of the market, and Aida Electronics currently has very limited fundraising channels... Aida Electronics Factory has no assets to take away. Mortgage, Song Peiming's help to solve the five million is already the limit. Even if the funds are temporarily transferred from Kumho, it will be a drop in the bucket. Zhang Ke's eyes are fixed on the pockets of those distributors, such as Shengxin. Don't have tens of millions of funds? Hundreds of thousands leaked out of each pocket. That is also an astronomical figure for Aida Electronics.

Hearing that Zhang Ke did not shy away from the current problems Aida Electronics is facing,

Ye Jianbin asked: Even if the funds are raised, how can Aida Electronics quickly expand its production capacity?

Zhang Ke smiled: It is very difficult to establish a rigorous industrial system in a short period of time. The key lies in the accumulation of technology in the early stage. Those copycat factories can launch products within two months at the fastest. How long can Zhang's cycle be? What's more, the market can't be opened all at once. At present, there is a reserved land on the south side of the factory. As long as there is continuous investment of funds, there will be no problem in expanding the production capacity to four or five thousand units per month in three months. The key is the components. Stocking up takes up a lot of money...

What is the current production capacity of Aida Electronics Factory?

The production capacity is about 2,000 units per month. Due to limited funds, if the trial production goes well this month, we can produce 1,000 units next month, said Sheng Xin. Ye Jianbin did not hide his strong interest in the DVD player market. Ke also made no secret of the current status of Aida Electronics. At present, Aida Electronics can only insist on asking the channel dealers to withdraw loans in cash. Even if each channel dealer makes a loan three days in advance. As long as the production is well planned, it can obtain about one month of production funds. Of course, a part of it must be allocated for Marketing……

You are so careful and careful, it's really enough for Su Jindong... Ye Jianbin said with a smile.

Zhang Ke smiled and said: It's really a loss in production to have Su Jindong! Now Su Jindong has to accurately calculate the monthly usage and the timing of the purchase when purchasing screws, so as to avoid the limited production that will be occupied by too much purchase at one time. Funds, if it were someone else, Zhang Ke would not calculate the time of market movements so finely.

Ye Jianbin was quite envious of Zhang Ke having such a capable assistant. Sheng Xin finally chose to develop in the real world, and he was extremely eager for business, but he was not envious of this time right now, and said: Please come here this time, the main thing is I still want to discuss, what are the opportunities for cooperation between Shengxin and Aida Electronics?

The cooperation with Shengxin is obvious. Everyone knows the basics. Shengxin also has sufficient research on the DVD player market, and Zhang Ke didn’t even need to talk about it. They have already proposed to pay 10 million chips in advance, and now they will only increase the price. Aida Electronics It can obtain tens of millions of production funds in an instant, and Shengxin has the advantage of channel resources in East China. It can be said that as long as the East China general agent hangs the brand of Shengxin Trading, the difficulty of developing secondary distributors in East China will be extremely reduced. Low, it is entirely possible to give Sheng Xin the largest market in East China in the country.

The disadvantage of doing this is that the entire East China City of Aida Electronics will be controlled by Shengxin in the future, and will give Shengxin a considerable share of the profits in this market. Of course, Zhang Ke will not express this concern. Having other considerations, he said: The barriers to entry in the DVD player industry are very low. Aida Electronics has only been prepared for six months from scratch. It is still fully prepared. The current market already has attractive attractions. No matter how great the market potential is, it will be saturated quickly. I predict that DVD players will be saturated by the beginning of 1998. At that time, the most direct means of competition among manufacturers is to cut prices and sell to compete for the market. Those who do not have the technology Manufacturers who have accumulated, are not competitive, or have high indirect costs of business operations will be directly kicked out of the market, and manufacturers that can survive can only maintain extremely low profit margins. By then, the profit margin may not be enough. What choice will Shengxin make?

Ye Jianbin didn't know what kind of analysis Zhang Ke's accurate judgment was based on, and he didn't doubt it in his heart. This was proved by the hot market of Ericsson 398, and he didn't have such strong confidence before. The stronger Zhang's confidence became, the more excited Ye Jianbin became, saying: So, the golden period of the DVD player market was only between 1996 and 1972. I believe in Ke Shao's judgment. The distribution system will appear redundant, so after 1998, Shengxin can hand over the East China dealer network to Aida Electronics to maintain it...

Zhang Ke smiled and said: Not limited to DVD players, digital mobile phones, and household appliances will all face the situation of rapid expansion of production capacity and continuous compression of profit margins due to the impact of domestic investment boom. Has Mr. Ye ever thought of Shengxin How to deal with this situation?

Cough... Ye Zufan coughed lightly, and only then did he interject the first sentence, Little friend said that the living space of distributors will become narrower and narrower...

Zhang Ke said: From the perspective of the development model of commercial capital in developed countries, this trend may also exist in China, and we can learn from mature foreign models. This trend changes very rapidly, and it may only take three or four years. Zhang Ke When Ke said this, what he could see in his eyes was the development trend of domestic commercial capitals such as Gome, Suning, Dazhong, and Yongle in the next ten years. Relying on the resources of large distributors for the market, but when Aida Electronics develops, it is necessary to consider the possibility of getting rid of these major distributors and seeking direct control of the market. It is foreseeable that the largest part of the market share of household appliances will be Concentrated in large-scale shopping malls and high-level stores, but with the development and merger of commercial capital, these shopping malls and high-end stores are advocating to replace the right of discourse in the field of market circulation by large channel operators, and can completely get rid of large channel operators and directly communicate with manufacturers ...

Ye Zufan and Ye Jianbin fell into deep thinking. This is not just a matter of cooperation with Aida Electronics. Zhang Ke immediately touched on the core issue on the road of Shengxin's development. Ye Jianbin asked in a low voice: That is to say, while Shengxin is expanding its channel resources, it must also consider the issue of transformation... But after all, there is a big gap between China and developed countries, and we considered that there will be a buffer time of about ten years before we can achieve it. Big trend change...

Zhang Ke said: The last time I saw an electrical appliance retail store in Beijing, this company under the name adopted a new supply and marketing model in 1990. Their retail stores have gotten rid of middlemen and implemented direct sales with upstream manufacturers. In 1991, this company was the first to publish an advertisement for mid-seam quotes in the Beijing Evening News. ... Zhang Ke threw out the famous Gome Electric Appliances today, and Gome's development path is also the epitome of the development of domestic commercial capital and household appliances (including mobile phones) market channels!