Rebirth of the Official Business Route

Ke is rushing back to Haizhou this season, not coming back to participate in the mid-June

The second phase of the Philips Shanghai factory was completed and put into operation at the end of April, and the output of cores increased from 250,000 pieces to 400,000 pieces in May; at the same time, Sony’s core production plants in China have also been put into production. The production capacity of mobile phones doubled sharply in May, reaching 500,000 units.

The market situation of DVD players became more complicated in May, and Aida Electronics could no longer sit back and relax with a 40% market share. Novel chapters are updated the fastest

Shinco Electronics launched DVD player products to the market at the end of March, and the advertising campaign in April and May gradually became more intensive. Especially in May, the intensity of advertising was no worse than that of Aida. With its own strong brand advantage and dense channel network, it is rising rapidly.

Under Zhang Ke's deliberate suppression, Zhongshan Aiduo did not follow the historical track to awaken. After a winter of silence, after the Aida electronic market matured and stabilized, he blasted the Guangzhou market with an unexpected airship advertisement for a month in a row The airship hovered over the city of Guangzhou, attracting the attention of Guangzhou citizens and some national media.

Backgammon, Jinzheng, Xiaxin... Even Xiaobawang, which produces learning machines, has also transferred to the video player industry... The video player factory jointly established by Xiejia Zhengtai Group and Zhao Jinrong Jincheng Group has officially registered the Kewang trademark. Fiction novel chapters are updated the fastest

The expansion of production capacity caused the price of DVD players to drop below 3,000 yuan for the first time at the end of May, but they still maintained extremely considerable profits. For the first time, Aida Electronics felt the pressure of competition from its peers, and needed to launch a new round of marketing campaigns to strengthen Aida Electronics' market position.

Zhou You was entangled in the affairs of Shin Kong Paper, and Yang Yun presided over the national marketing work for the first time. Zhang Ke worried that Yang Yun lacked experience. This time, he will stay in Haizhou to watch how the marketing department of Aida Electronics will launch the summer promotion plan.

The day after returning to Haizhou is Children's Day, which is not a weekend. Tang still has to go to school, and only elementary schools and kindergartens have a day off. If it is a rural school, there will be a week's busy farming holiday during this season.

Zhang Ke and Wan Qing accompany Zhitong. Also, Fu Jun's two girls and Fu Jun's wife went to Xiangshan Forest Park to play for a day. On June 2, I went to the company and gave Fu Jun a few days off to spend time with his wife and daughter, and let Ma Hailong pick him up in Haizhou.

After nearly a year of construction, the electronics industrial park in the southeast of Yilong Town has begun to take shape, except that the research center remains in the component branch on Chengshan Road. Other administrative departments of Aida Electronics have moved into the Electronics Industrial Park.

With the sudden erection of more than a dozen factories and the influx of nearly 10,000 workers, the government of Yilong Township is not ready to calmly face the sudden prosperity. Especially when the electronic industrial park was first built,

The surrounding public supporting facilities are not complete, and the surrounding area is surrounded by farmers who have changed their jobs to do business. Even the road is crowded by temporary stalls on both sides, leaving a narrow one in the middle, mostly stalls selling breakfast. It was working hours, and there were so many stalls like this that it was almost difficult for a car to get in. Several buses crawled ahead, wondering if they would miss the time to get off work.

In the field near the electronics industrial park, some simple tile-roofed houses were erected sparsely and illegally. The car drove past, and there were many illegal simple houses being built in the wheat fields by the roadside.

Su Jindong got off the car in front. He saw Zhang Ke sitting in the car behind and wanted to come over to meet him. Before he came over, several people came to sell fried dough sticks and buns, blocking the road ahead. .

Why is it so chaotic? Zhang Ke asked Su Jindong, If there is another blockage, won't the shuttle bus go to the factory?

For the factories on the edge, the canteen that mainly serves our own employees is still far away. Besides, the cost of eating in the canteen is always higher than that of the roadside stalls. We subsidize our own employees, but we cannot subsidize the employees of other factories together. It made the food stalls outside the factory prosperous, and Yilong Town refused to manage it, and I greeted you twice, saying that this matter is not theirs, and it is not easy to manage.

What do you mean? Zhang Ke frowned, The electronics industrial zone uses the land of Yilong Town, and the town's annual income from the land alone is several million. Why don't they take care of this matter?

This was said by Liu Hua, secretary of the town's party committee, Su Jindong said, The people who do business outside the factory are mostly farmers who have expropriated their land for the electronics industrial park. The town only provides a small part of the subsidies for the land proceeds. These land-lost peasants, I heard that the village still needs to peel off a layer, so it's really hard to manage...

The long-standing evils are hard to get rid of, that's what Liu Hua said about it?

The original sound electronics factory was taken over by Liu Hua. He had no dealings with him when he was in the town at the beginning of last year. The botanical gardens, private schools, etc. are closely integrated with the development of Yilong Town itself, so that everything is in order, which is not what it is now. The town and the village are full of iron cocks, and they have to be picked up when they encounter them, so that they will call themselves It is very difficult to take out your own money. This is the long-standing disadvantage. Do you think this is good? Communicate with Yilong Town, and the town will come forward to organize these landless farmers to set up a professional labor export company. Let us take the lead and let The factories in the electronics industrial park will only hire and dispatch labor from this labor service company for some simple jobs in the future, and don’t let these farmers who have lost their land and have poor job hunting ability completely lose their jobs...

This is the best way to go. I think the key is to have a strong organization in the town.

I'll bring this matter up with Song Peiming to see what he thinks. Yilong Township Government has been too slow in its actions. The construction of the Electronics Industrial Park has been under construction for more than half a year, and the scale is getting bigger and bigger. The township government has not issued a special response plan. However, Zhang Ke is not very satisfied. He may not necessarily say that there is something wrong with the members of the Yilong Town government team, but it may just be a lack of ability.

When I arrived at the factory and arrived at work, several buses stopped outside the factory gate. Only the employees who were off the night shift clocked out at the clock-in area, and the employees who were late were not blocked in front.

Su Jindong said helplessly: The time of the shuttle bus to pick up and drop off employees in the urban area is ten minutes earlier than before...

Zhang Ke recalled the situation when he just graduated from work. Every day, he struggled to sleep ten minutes more in the morning. Although going to work ten minutes earlier was a helpless move in management, it was hated by the employees, especially the sleepy young employees. It is better to communicate with Yilong Town first.

Zhang Ke and Su Jindong first inspected the factory area and exchanged views on some issues in the company's management. It was not until ten o'clock that Zhang Ke was accompanied by Su Jindong to the office of the marketing department. .

Zhou You set up the framework for the marketing department, and there was an extremely important blood transfusion, that was in November last year, with the prestige of having just won the title of CCTV, he recruited three marketing elites from Beijing; The marketing and publicity industry nearby invited four marketing experts from Guangzhou. These people have gradually become the backbone of Aida Electronics Marketing Department.

The summer publicity plan that will be launched in the summer is drawn up early, as long as it is revised according to market changes anytime and anywhere, it is still perfect, reflecting the advantages of hiring professionals with an annual salary of 100,000 or 200,000.

This year's advertising war is estimated to wait until * month, Zhang Ke analyzed, the output of the movement will increase. In June and July, Xinke, Xiaxin, Aiduo, Kim Jong, and Backgammon are all busy increasing their production capacity. It is estimated that they will wait until * Only in the first half of the month will we concentrate our efforts on the market, and our marketing campaign must also emphasize the second half... This plan lacks particularly brilliant content in the latter part.

Liu Minghui said with a smile: No matter how professional you are, they will appear mediocre in front of you. There is no way around that.

Zhang Ke grinned and said: This is a tricky rhetoric. The market is ever-changing. Can one person cover all the shining places? By August, the only thing that can attract the attention of the people of the whole country is the Olympic Games in August. The marketing department should start from To make a fuss about this, from the perspective of improving the company's popularity, this kind of national attention event will not play a greater role than the Biaowang advertisement, but it can improve the company's reputation if it is used properly. In my opinion How about this? The company sponsors a large-scale activity of gold medal aid, as long as an athlete wins a gold medal in the Olympic Games, we will donate to build two Hope Primary Schools in the athlete's hometown...

Zhang Ke thought that he should win 16 gold medals in the 1996 Olympics. If there is no accident, the 32 Hope Primary Schools will not need too much investment.

How do Yang Yun and Liu Minghui know how many gold medals they will win? The budget for this marketing plan is difficult to make, but I have to admit that Zhang Ke's random idea eclipsed the plans that professionals like them have been pondering for the whole month. The uncontrollable budget is a shortcoming, but these publicity lasts for a very long time. Except for the collective hype during the Olympic Games, when these Olympic champions return to China, they can choose a site to donate to the Hope Primary School, which can continue to attract media attention. The two public welfare themes of the Hope Project are worth doing.