Rebirth of the Official Business Route

The success of Aida Electronics predestined that the 1997 CCTV advertising bid competition would be very lively, and the huge success of Aida Electronics this year has a stronger demonstration effect on the industry's DVD player assembly manufacturers. The competition for hot spots should be carried out among DVD player brand manufacturers. Last year, a one-time hidden bid quotation was adopted. There is not much room for price competition. Everyone just speculates on other people's base prices and then quotes their own offers at one time.

This year, CCTV's advertising information department is likely to adopt the form of open bid competition, and the scene will be extremely tragic.

Zhang Ke predicts that from November onwards, the DVD player market will be full of advertising wars, and with the second phase of the Philips Shanghai factory and the Sony movement factory being put into production, the most important bottleneck in the production capacity of DVD players will no longer exist. The war will maximize the exploitation of this market, but the market capacity cannot be expanded without limit, and the surge in the assembly of DVD players will quickly change the balance of supply and demand. Next, there will be a price war of survival of the fittest and competition for market share. The golden age of ultra-high profits for DVD players can only last until the fall of next year, and before that, sales prices will gradually decline.

Once the price war is launched, no complete machine manufacturer can stay out of it, and neither can Aida Electronics. It can only follow the price reduction promotion, and the advertising war will greatly increase the marketing cost. The two-phase squeeze will make the profit margin become very small. From prosperity to decline, directly into the dark period of small or no profit.

Of course, the situation of Aida Electronics will be much better. With continuous and advanced investment in technology, when other manufacturers are still thinking about the entry-level technology of DVD players, Aida Electronics has already developed a high-definition video player that can play high-definition video according to the selected menu. In addition, it also provides technical support to spare parts manufacturers to continuously improve the quality of spare parts and reduce production costs (the assembly manufacturers of DVD players in Haizhou area, including Kewang Electronics, all enjoy love. up to the benefits of electronics). Aida Electronics has no competition in high-end DVD players. Mid-range and low-end DVD players have lower production costs than others. The most important point is that as long as the technological monopoly of upstream Scooper and decoding boards is not broken by a third manufacturer, Hong Kong company You can also enjoy a monopoly profit that accounts for about 20% of the entire decoder board market.

When others are beaten to death, Aida Electronics can still enjoy stable profits, but it cannot be compared with the sudden profits in the early stage.

Zhang Ke's plan is to package and sell Aida Electronics' DVD player business to Jiaxin Industrial before the fall of next year and before the DVD player industry turns from prosperity to decline. At this time, the DVD player industry is entering a stage of overall prosperity, but it is just a bit over-prosperous. Aida Electronics has the support of performance and ultra-high profits. When the maximum profit has been drawn, it can still sell at the best price. Why not do such a thing?

Zhang Ke controls the largest shareholding in Aida Electronics, and is naturally the biggest beneficiary of this transaction.

Charles Schwab itself does not have enough funds to complete such an acquisition, and it is relatively feasible to raise funds through the public offering of shares in the stock market.

in timing,

Next autumn will be the time when the Asian financial turmoil will break out. Prior to this, the Hong Kong stock market is in its most prosperous period since the stock market crash in 1987 due to the return to the theme. Chinese red chips are greatly sought after in the Hong Kong stock market. At this time, a high-priced stock issue raised funds to acquire Aida Electronics' video player business. It only needed to transfer less equity in the company, but it could raise more funds.

Zhang Ke actually controls more than a quarter of the shares of Jiaxin Industrial, and Zhang Ke is also the biggest beneficiary when Jiaxin Industrial issues shares at a high price in the Hong Kong stock market.

To complete this plan, it is necessary to separate the video player business of Aida Electronics in advance.

Although Aida Electronics put forward the concept of diversified management years ago, it has not yet taken that step in reality. The early stage is only technological expansion, and the main business is still DVD players. In Zhang Ke's view, the most important asset is technology research and development. Center, how much Aida Electronics can develop in the future depends on how much the technology research and development center can make after investing so much.

Business separation is mainly to separate the technology research and development center.

After Zhang Ke visited the Electronics Industrial Park in the morning, after lunch, he went to the factory of Kewang Electronics, a joint venture between Jincheng and Chint, and went directly to the component branch on Chengshan Road. There, the original triangular scientific research building is now all used by the technology center.

Before the fall of next year, the DVD player business will be sold to Jiaxin Industrial as a whole, and the time should be arranged as much as possible before the summer.

At present, the Asian financial turmoil has begun to appear in Thailand, the Philippines, etc., but it has not attracted enough attention. Zhang Ke is also inconvenient to explain that the timing of choosing to sell the DVD player business is closely related to the Asian financial turmoil, especially in terms of time. To be accurate. If it is too early, the Chinese red chips have not yet reached the historical high level, and they cannot extract the maximum profit; if the delay is too long, the Asian financial turmoil will break out, panic will prevail in the stock market, and Schwab's plan to issue new shares to the public will most likely fail.

According to the established plan, Zhang Ke met at the technology center in the afternoon. It was the technology center that had developed the latest generation of DVD players. , Lu Qingsheng, Yang Yun, Zhou Ping and the others made a phone call, had dinner together in the evening, and discussed the spin-off of the Technology R\u0026D Center during the meal.

Compared to the latest prototype, there is a significant increase in function, and it can be said that there is a qualitative leap on the basis of the original, said Zhang Ke, who traveled between Hong Kong and Huishan for two months because of Xiangxuehai. , I was busy with the forest planting in the middle and upper reaches of the Xiaojiang River before, and completely ignored Aida Electronics. Ding Huai wanted to shock Zhang Ke with the work of the technology research and development center this time, The improvement this time is very big. The biggest improvement is that, unlike using mpeg-1 as the video storage format, the new model uses mpeg-2 as the video storage format. Compared with the horizontal definition of the line, the new model has increased to more than 350 lines,...we have developed The smartstream smooth technology not only has more powerful playback capabilities, but also has a super error correction ability for discs in view of the current chaotic situation in the domestic pirated disc market; it adopts variable rate encoding, optimizes the image decoding system, and eliminates the traditional Marseille defects caused by fast moving images of the product, the clarity has been improved to a higher level; in terms of playback function, there are more ways, such as back and forth slow playback, fast retrieval, frame-by-frame playback, and nine-screen preview and playback. It can zoom in on the picture, and it can play the whole disc or the single song and segment content repeatedly, and has the function of random or loop playback. The main control software of the latest prototype can recognize java and html computer languages, which greatly strengthens the Two-way interactive performance, reserved software and hardware interfaces, equipped with corresponding outreach equipment, can also become a learning platform and game platform for human-computer interaction... Ding Huai paused for a while, although he explained while demonstrating, many terms, As well as the improvement of subtle functions, Zhang Ke still has some difficulties in understanding it carefully. In the end, he said proudly, The new model is not much worse than the dvd that is being developed abroad. As long as it is implemented first and replaces dvd It's not impossible...

Super... Zhang Ke remembered that in the second half of 1997, the domestic DVD player manufacturers such as Shinco Electronics and Aiduo had a dispute over the two new DVD player standards, cvd, and it was not until 1998 that the national information industry Obviously, Ding Huai and the others developed this new type of DVD player that is obviously superior to the standard more than a year in advance. The work of the technology research and development center is indeed very good, and the return is still considerable for the technology investment in China.

Such a word suddenly came out of Zhang Ke's mouth, Ding Huai and Su Jindong were also taken aback. At first, they were worried that the technical things would be a bit confusing, but they didn't expect him to immediately come up with a name suitable for the new model. Su Jindong said: The name Super It fits the characteristics of the new model, we have studied it internally, and the super can be completely replaced, and the smartstream smooth technology and variable rate encoding are our unique patented technologies... As for whether it can replace dvd, it is also worthy of serious research.

Zhang Ke shook his head and said: The standard for DVD discs was formulated by companies such as Sony and Toshiba at the end of 1995. International giants in the electronics industry such as Philips, Pioneer, and Thomson all participated in the development of DVD models, not to mention super technology. It is worse than dvd, even if it is more advanced than dvd, it is impossible to replace dvd. In addition to the advancement of technology, market competition is also one of the most critical factors. I will not discuss it technically. On balance, in terms of market competitiveness, even if all the electronics manufacturers in the country are gathered together, they will not be able to compete with those international electronics giants... Don't bother thinking about replacing DVDs...

When Zhang Ke said this, Ding Huai and Su Jindong couldn't help being a little discouraged. They were excited for a while when they made a technological breakthrough.

(to be continued) ()